#Laogao E-commerce Newsletter# [March 18 E-commerce Morning News]

#Laogao E-commerce News# [E-commerce Morning News on March 18] Morning News : Alipay launches the Yellow River special plan to help farmers with 1 cent to exchange for special fruits; the annual sales of US e-commerce may exceed US$1 trillion in 2022; Qian Dama’s unmanned cabinet project "Caiba" opens the gross profit margin of franchise products with a franchise price of nearly 15%.

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E-commerce newsletter

1. Suning.com and Zhejiang Tea Group signed a strategic cooperation agreement

      March 17th news, today, Bian Nong, Vice President of Suning Fast Consumer Group, and Mao Limin, Chairman and General Manager of Zhejiang Tea Group, signed a strategic cooperation agreement to jointly launch spring tea mining at Suning Shifeng Longjing Direct Picking Base. According to the content of the agreement, the two parties will carry out strategic cooperation on product planning, joint promotion of marketing brand resources, data sharing, etc. Specifically, the two parties will establish a 200-acre Suning.com-West Lake Longjing Tea Base in Shifeng Mountain, the core production area of ​​West Lake Longjing. Zhejiang Tea Group will give priority to providing Suning with new product resources such as first-time products and special supplies, and jointly customize joint-branded single products or gift boxes. Suning will also increase the sales of Zhejiang Tea Group's related products on the platform through traffic support, brand marketing activities, etc. (E-commerce News)

2. Pinduoduo CEO Chen Lei: The total number of orders on the platform in 2020 was 38.3 billion, an increase of 94% year-on-year

      36Kr learned that Pinduoduo CEO Chen Lei said at the financial report meeting that in 2020, the total number of orders on the platform was 38.3 billion, an increase of 94% year-on-year from 2019. The data shows that based on the 19.7 billion orders in 2019, Pinduoduo still maintains a doubling growth trend. In 2020, the platform achieved an average daily order volume of over 100 million. Based on this calculation, in 2020, the per capita annual order volume of active users of Pinduoduo rose sharply to 48.6. According to people in the logistics industry, Pinduoduo is currently the main source of business in the express logistics industry. (36Kr)

3. LeTV has already pulled 15 daily limits after delisting to the third board. Jia Yueting made progress in car manufacturing

      LeTV founder Jia Yueting has not come back in the United States. LeTV, which has delisted to the third board, has hit the daily limit against the market for 15 consecutive days, and its stock price has almost doubled. The latest stock price is 0.34 yuan and the market value is 1.356 billion yuan. Regarding the recent stock fluctuations, on the evening of March 17, LeTV issued another notice of abnormal stock trading fluctuations. LeTV said it did not learn that the company had any information that should be disclosed but had not disclosed, which had a significant impact on the company's stock trading price. LeTV claims that abnormal trading fluctuations are caused by the independent exchange between the two parties on the trading platform and are market behavior. On March 15, FF announced that it had completed the second winter test and verification of the FF91 pre-production vehicle, and it was officially confirmed that it will be launched in the first half of 2022. On March 17, FF also officially announced the news that the former Chery Jaguar Land Rover executive joined Jia Yueting Company and became the CEO of FF China. (Europe)

4. The unmanned cabinet project of Qian Dama’s "Caiba" opens franchise products with a gross profit margin of nearly 15%.

      According to March 18, recently, the unmanned cabinet project of Aunt Qian, "Caiba", has opened nearly 100 outlets in Shenzhen and Guangzhou, and has opened franchise. All products of "Cai Bar" start the automatic discount program after 7 pm, clear the same day, and automatically adjust the price through electronic price tags. Data obtained by "Looking at Retail with the Third Eye" shows that the "Caiba" with a better management business in Aunt Qian has about 150 people before the discount at 7 pm, with an average monthly sales of between 150,000 and 210,000 yuan, of which 75% of the sales of goods can be completed before the discount; the gross profit margin of "Caiba" products is close to 15%. (Yibang Power)

Cross-border newsletter

5. UBS: Amazon surpasses Walmart to become the largest clothing retailer in the United States

      According to reports, a study released by UBS today shows that Amazon has surpassed Walmart to become the largest clothing retailer in the United States. This is largely due to the e-commerce boom caused by the COVID-19 epidemic. UBS data shows that Amazon's clothing and footwear sales in the United States increased by about 15% in 2020 to more than $41 billion, 20% to 25% higher than its competitor Walmart. "This equates to 11% to 12% of all clothing sales in the United States and 34% to 35% of all clothing online sales," UBS said. UBS also expects Amazon's clothing/footwear sales to exceed $45 billion this year. (Sina Technology)

6. Morrisons' 2020 financial report: Online sales growth exceeds 200%

      Recently, Morrisons, the UK company announced its full-year financial report for 2020. The financial report shows that due to the impact of the epidemic, Morrisons' profit in fiscal 2020 decreased by 50.7% to 201 million pounds; net debt increased to 1.79 billion pounds, compared with 1.08 billion pounds in the previous year. Although the epidemic has damaged its offline business, Morrisons' online sales rose 200% last year, with total revenue growing by 0.4% year-on-year to 17.6 billion pounds, driven by its 5-fold surge in production capacity and increased demand for online groceries. Morrison Chairman Andrew Higgins said the company's goal is to achieve a significant reduction in net debt and profit growth from 2021 to 2022. (Cross-border knowledge).

7. The annual sales of US e-commerce may exceed US$1 trillion in 2022

      According to the latest report on March 17, according to Adobe's latest report, the total U.S. e-commerce spending in 2020 rose by 42% year-on-year to US$813 billion, and online consumption in the United States increased by 34% year-on-year to US$121 billion in the first two months of this year. According to the current growth trend, Adobe expects US e-commerce spending to be between US$850 billion and US$930 billion in 2021, while US e-commerce sales are expected to exceed US$1 trillion in 2022. (Yibang Power)

8. From April 15, TikTok will automatically push personalized advertisements to overseas users

      According to reports on March 18, TikTok will make adjustments to its advertising strategy in the near future. On April 15, "personalized advertising" will be set as the default advertising option. That is to say, starting from April 15, TikTok users will be pushed ads based on their viewing content, rather than pushing regular ads. It is reported that some TikTok users have received pop-ups of relevant notifications in the application. (Yibang Power)

Internet news

9. Alipay launches special plan for Yellow River to help farmers with 1 cent to exchange for special fruits

      According to reports on March 17, Alipay recently launched a special plan to help farmers in the Yellow River. In fact, before the Spring Festival this year, Alipay has begun planning this special plan for the Yellow River to help farmers. As of the release of the event, Alipay has invested in purchasing 1.9 million boxes of fruit from fruit farmers along the Yellow River. It is worth mentioning that before this year's Arbor Day, Alipay Ant Forest launched the "Protecting the Happy Forest of the Yellow River". From March 9 to March 21, netizens across the country can "water" this forest on their mobile phones. The gathered "green energy" will become a corresponding number of real trees and be planted in relevant plots along the Yellow River provinces. (E-commerce News)

10. Cainiao Station’s unmanned vehicles will be deployed in 15 universities one after another

      According to reports on March 17, Cainiao Network stated that Cainiao Station’s unmanned vehicles will be deployed in 15 universities in 11 cities, with services covering more than 300,000 students. After users only need to make an appointment on their mobile phone, the package will be delivered to the dormitory building by Cainiao Station unmanned vehicle, and the entire delivery process will not exceed 30 minutes. According to data released by the China Education Logistics Association, the number of express parcels in universities in China is close to 3 billion in the whole year, and Wuhan, which has 84 universities, ranks first in the number of express parcels in Wuhan. Currently, Cainiao Station’s unmanned vehicles have appeared in universities such as Central China Normal University, China University of Geosciences, and Central South University of Finance and Economics. (E-commerce News)