Taobao operation: How to build new stores into hot products

　　I wonder if you have discovered that when novice sellers operate Taobao, many of the operations are unplanned. This also leads to the three-no situation of no display, no traffic, and no conversion after uploading the baby. So many people say that Taobao is difficult to do, but in fact, if you really understand the operation, the store is easy to operate and can also gain profits from the operation of the store. So today, the editor will share with you how to operate a new product may become a hot product.

　　In fact, business friends who have worked in stores are very clear that the data of a new product the month before is very important. Because Taobao will see whether you need to provide traffic support based on your growth weight.

　　We can observe the data of the previous month in four stages in units of "weeks". At the same time, our click-through rate, collection, purchase, output, and after-sales service score will be the focus of Taobao. The data logic around these four remains unchanged, so let’s analyze how to operate it.

　　1. Week 1:

　　Everyone knows that newly listed babies have no sales or evaluations, so during this period, click-through rate is an important criterion for whether your baby is favored by buyers. At this time, our traffic accuracy is very important. The optimization of titles and Taobao’s main image must be in place. We must optimize these before posting our baby. If your optimization is not in place, then the traffic is not accurate, and even if there are clicks, it will not continue. Everyone must understand the issues I have discussed below, but I still want to explain them to you and must do it.

　　1. Product is the foundation of everything

　　Products recognized by customers are good products and products that can survive for a long time. When choosing products, you must pay attention to it. Nowadays, many business friends actually lose in the first step. There are thousands of products on Taobao, and the most undesirable one is the product. Everyone thinks of a question: If you search for keywords, you will have thousands of products. If you don’t have the price advantage, quality advantage, service advantage, and logistics advantage, do you think you will sell well? So you must be cautious when choosing products. If our product selling points and advantages can be reflected, then we can stand out and win in the first step.

　　2. Search

　　Although Taobao traffic is becoming more and more fragmented, search traffic still dominates, and Taobao’s search engines pass through keywords, so the title is a key area for showing precise traffic. Whether the keyword is accurate determines whether our buyers are accurate, and thus affects our conversion. The purpose of title optimization determines the core keyword, and then all attributes must be expanded around this core keyword.

　　3. Main picture

　　In fact, it’s just like falling in love. The face is not love at first sight, and the first impression is bad. How can you have the opportunity to show your inner beauty to the other person? The main picture is like our storefront, and it is one of the key factors that affect the baby's click-through rate. Even if you have achieved the homepage, how can you stand out among dozens of treasures? In addition to basic sales, price, and evaluation, the main picture has the greatest impact, so the importance of the main picture is self-evident.

　　2. Week 2

　　Taobao has passed the basic assessment of your first week, and search engines have a certain understanding of your baby. In the second week, we should focus on assessing collection, purchase and other data, and evaluate your baby again. Therefore, it is very important to do a good job in collecting and purchasing data at this stage. I'll explain it separately to you.

　　1. Details

　　The introduction of traffic is how to make customers stay and convert. Taobao details page is our main battlefield for traffic conversion. Detail page optimization should be done before it is put on the shelves. When making the details page, try to focus on a main selling point. For example, mobile phones, or mineral water advertisements, when everyone is only staying in ordinary mineral water, Nongfu Spring’s advertisement is: “Nature’s porter”, which more accurately reflects the quality and selling points of the product.

　　2. Evaluation and buyer show

　　I have almost developed a habit. When everyone buys things, they will check the reviews and want to know the product more realistically. Therefore, we must maintain the reviews and buyers’ love shows. In fact, the accumulation of the first week has already had a certain basic sales volume, and at this time, we can guide the customer who has already completed the transaction to comment. Of course, our service and after-sales service are very important at this time. As long as our products are fine and we maintain this area, our review foundation will be able to improve quickly.

　　Before planning our main picture, we must first observe our peers, extract the different selling points of our peers, and find the differentiated part. However, if you only refer to your peers, you will never be able to make differentiated. If you want to make differentiated with your peers, let me share with you the method: search for the main picture of the home page of the keywords and sort out the difference carefully.

　　New products can be made into hot products, which requires us to know Taobao operation, understand store operations, know customer needs, analyze data, summarize and learn. Only in this way can we make a new product well and store traffic can we make. Many people don’t know how to do it because they don’t know how to do it, and there is no planned task. So if you want to learn e-commerce operations well, you can choose to join us. Our purpose is to help e-commerce succeed, and more than a thousand big names learn and operate with you.