How to optimize Taobao keywords and what are the optimization principles?

　　For many people, Taobao operation does not know how to operate, including store keyword selection and optimization, because keywords are a necessary condition for customer search to display products. Many novice friends who open stores will be very confused about how to optimize Taobao titles at the beginning and do not know how to start. If you find this question, it’s fine. Today, the editor will teach you a lesson and tell you what principles are there to optimize Taobao keywords.

　　1. High correlation

　　In Taobao operation, every keyword you choose is highly related to your baby. Never add keywords that are very low-relevant to the product in order to gain more display, as this will only harm yourself! For example: The product is a "lace dress". In order to increase the search volume, add the keyword "chiffon" to the title. If the baby itself has a certain sales foundation, you can use the business consultant to analyze which high-conversion keywords that bring transactions to optimize the title.

　　2. Core words

　　When optimizing the title, you must have a primary and secondary word selection. It is crucial to determine the core keywords of your baby! The so-called core words are words that are most relevant to your baby and have a large search volume. Therefore, we need to take into account both the correlation and search volume indicators. The core words of babies are dynamically changed, and the core words of babies are different at different stages. It is especially important to note that the core words of new products and hot-selling products in mature periods are completely different.

　　3. Tightness

　　The selection of keywords should be expanded based on the search popularity and based on the core words. The more consistent the keywords are, the higher the search weight you get. For example: if the core keyword is chosen as "lace dress", then when combining the title, try to keep "lace" and "dress" close together, and do not optimize it into "dress lace"

　　4. Integrity

　　The title length is 30 characters (60 characters, one Chinese character is equivalent to 2 characters). You must use up 30 characters, even one character, don’t waste it. One word is missing, and the search coverage of tens of thousands may be reduced.

　　5. Uniqueness

　　Do not reuse keywords. Pay special attention to some synonyms here. The system matches the same keyword when searching for matches. Uncertainly search for the corresponding keywords and go to the search result page to verify. For example: The two words "female" and "woman" are synonyms.

　　6. Invalidity

　　Exclude invalid keywords, such as: "free shipping" and "special offer". These keywords are invalid keywords compared to search engines. As long as your product is set to free shipping, the system will match regardless of whether there is free shipping in the title. If the product itself has postage, the system will not match even if the title is added with free shipping. In case of uncertainty, you can also verify by searching for the corresponding keywords on the search result page.

　　7. Feedback correction

　　Title optimization does not happen overnight. After optimization, you need to use data feedback to guide you to perform secondary corrections. Because your guesses in the early stage will definitely have some deviations from the actual situation, you must adjust these small deviations through data to achieve perfection.

　　Don’t underestimate the content listed by the editor today. Each of these is very important. Everyone should read it clearly and carefully consider it. If these are done well, it will be very effective in increasing the click rate of the store Taobao, and it is also easy to operate the Taobao well. Recommended reading : [Taobao Operation] Taobao keyword optimization, how to do it specifically?