Do you know how to cultivate the autumn hits?

　　Several days have passed since the beginning of autumn, and the weather is gradually getting colder. After August, another round of new product game on Taobao is about to begin. Everyone knows that there will be a 99 promotion, Mid-Autumn Festival, then Double Eleven and Double Twelve, and then the New Year Festival. Faced with the upcoming harvest season of the year, small and medium-sized sellers who are launching new autumn and winter products, especially non-standard products such as women's clothing and men's clothing, if they do not seize people, they can only watch others harvest. How to use this opportunity to create hot products?

　　Two things to know when launching new products:

　　First of all, there will be more and more new products on Taobao. Secondly, Taobao is paying more and more attention to consumer experience and consumer-centricity. So today I will share with you from three perspectives: new time, positioning, and promotion.

　　1. Product launch time

　　As mentioned above, there will definitely be more and more new seasonal products on Taobao. So it is important to start when the new products are launched. Too early will waste costs, and too late will not be able to seize people!

　　You can look at the industry market and analyze product search and procurement growth period through the analysis of the product through the business consultant and Alibaba index, and then you can infer the time for the new product to be launched. It can be clearly seen from the industry market that the procurement index began to rise slowly in July and August, so everyone can confirm their time to launch new products!

　　2. Product pricing and positioning

　　As a new product, if you cannot quickly prove that consumers like you like you, then your products will soon be submerged in the vast ocean! Therefore, the pricing, positioning and locking in your own population is particularly important! Everyone knows that Taobao is now in a world of thousands of people. It accurately locates its own people and recommends its own products to its own people. Then the conversion and output will definitely be relatively ideal! The weight of the new product will also increase accordingly!

　　1. Product positioning and pricing data collection

　　Through data analysis, you can analyze the population of your product. Through Alibaba Index, you can analyze the popular attributes, patterns, styles, craftsmanship, etc. of the dress, and you can also analyze the price that the dress can be accepted by the public is between 50-70 yuan! After understanding these basic data, you can organize it into a table!

　　2. Data sorting and data analysis

　　Organize the attributes, etc. into the table, search in the Taobao market again, and check the difference in prices. Through filtering, you can select products with a high search index and a low number of products on the entire network. This type of product is a relatively high-quality product. This type of information is what you need to refer to.

　　3. Product promotion

　　After the product is set, it will be promoted next. The main picture of the product is an important part of natural search and promotion. A main picture with prominent selling points and outstanding colors is very conducive to natural search. A good main picture is like falling in love at first sight, all of which are loyal to you, so how to stand out among many products and let consumers see you is particularly important! Taking red dates as an example, everyone is full of red eyes, but the ones that attract attention are pictures with black backgrounds and pure white backgrounds. Therefore, analyze the main pictures of the product category and highlight your product through colors, selling points, and pictures. Of course, you can also learn from other products across categories, but you also need to consider whether your products and your customer base match this graphic style! As long as you make a differentiation, your main picture will generally not be bad. Of course, it is simple to say. In practice, you must be attentive and attentive, careful and attentive, and compare with each other. Finally, you must use the direct train to test the main picture, and then determine which picture to use. Zinn is not a fish, but he doesn’t know what fish like!

　　1. Old customer marketing

　　I would like to give you a sincere suggestion to keep customers with the most powerful, multiple purchases, and high-level customers. You can send some red envelopes and benefits on birthdays or holidays, and give old customers more powerful discounts when new products are launched. Old customers will give their new products a good sales foundation and a fair distribution foundation! The base of old customers in the early stage can also make new products rise rapidly!

　　2. Affiliated Marketing

　　Make new product recommendations and combination methods on popular products in this store, combine hot sales and new products to promote the sales of new products, and drive the sales of new products through hot sales. You can also display new products of the same style together to create visual stimulation. For example, if a customer clicks in, it is a lace romantic dress, and you can also place gorgeous and romantic new product tops in the relevant recommendations to promote new product consumption. The basis of the product can also be improved through related sales.

　　3. Accumulate basic sales through Taobao customers

　　Taobao customer is a very fast way to make a foundation. You can increase Taobao customer commissions at the beginning, such as 60%, etc., and then gradually reduce Taobao customer commissions by 55%. Next 50%! Many big Taobao customers are sold in large quantities, which can quickly accumulate products! If you remove Taobao customer’s commission, you may lose a little at the beginning, and you need to make a good budget at this time! Analyze the top similar products! Just reach a monthly sales volume with similar positioning.

　　4. The express train continues to explode

　　After a certain foundation, it will be detonated again through the express train. Many people think that Taobao customers will lower their product prices and will disrupt their own population? Everyone can balance the customer population through old customers and express trains, and the base of Taobao customers will be diluted. Therefore, Taobao customers can use direct trains to draw positive numbers with old customers, making the store labels healthier and healthier.

　　5. The event continues to add icing on the cake

　　After accumulating a certain amount of sales by old customers, Taobao customers, and direct trains, you can register for the event. Taobao rush purchases, special prices every day. You can register for the daily special prices first, and continue to buy Taobao rush after the event! Of course, it is definitely impossible to pass it at once, you can register multiple times! Detonate again through the event!

　　After a complete set of combined punches, through step-by-step accumulation operations, coupled with the support of the new product period, I believe everyone can definitely seize the pockets of the precise crowd before others. Let your new products seize people. Take action quickly and let your new products explode quickly, so that your store’s products can harvest more in the following harvest season!

　　If you have problems in your store operations, or your traffic and sales are unsatisfactory, then your opportunity is here. We are the Laogao e-commerce district that helps e-commerce succeed. We can take you to read the latest Taobao operation rules, interpret the front-end Taobao operation gameplay, and help you successfully create hot products and revitalize the store.