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Taobao operation: Create autumn hot products and lead store sales

2018-08-14

  With the arrival of the beginning of autumn, summer is gradually passing. Every time the season changes, clothing categories affect the sensitive hearts of the shopkeepers. How to seize the opportunity, gain a foothold in the Taobao market this season, and become the inner monologue of countless sellers. Mastering the initiative is the most valuable skill of a Taobao person. Only by knowing the right time, place, and people can you be invincible. When women's clothing is changing seasons, what kind of products can attract young girls of age, how to make your products continue to follow the peak season of the previous season in the new season, and how to make your store sprung up like mushrooms after a rain, these are the issues that every shopkeeper needs to explore.

  In the market law, consumption desire is the truth. Only by grasping the ideas of consumers and leading the trend can we be invincible. When women's clothing is facing the challenge of changing seasons, how should we deal with it? Needless to say, in this increasingly competitive e-commerce ranks, creating hot products has become the only magic weapon for shopkeepers to deal with the lack of traffic during the season.

  Taobao hot products are also popular Taobao babies. As we all know, having Taobao hot products has a powerful tool to increase traffic, and the conversion rate of online stores will no longer be a problem. The so-called hot products are the traffic, sales, popularity and ranking. If all the treasures in your store have mediocre traffic, sales and popularity. So, take action now and choose a potential hit product to create!

  So, what is a hit product? Without further ado, look at the data.

  Popular products are celebrities who create the greatest benefits for the store. Popular products are equivalent to the spokesperson of the store's products and are the store's live signboard.

  Why do you want to make a big deal

  a. The direct benefits brought by hot products to the store

  The transaction of hot products will bring a large number of buyers to the store. The sales of hot products will drive related sales and secondary purchases to directly contribute profits to the store. In addition, reputation is also a valuable resource for hot products to the store. Ensure the service during the sales of hot products and can also increase the sales volume of the store in the short term, thereby enhancing the credibility of the store.

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  b. Indirect benefits brought to the store by hot products

  Popular products can drive the ranking of other babies in the store in search ranking. Hot-selling products with high weight will be recommended to the front, bringing huge traffic to the entire store. A successful hit product can improve the overall conversion rate and reputation of the store. The overall review of the store is one of the main assessment criteria in search ranking. Although the impact of a single hit product on the overall review of the store is not obvious, if the hit product in the store leads to 2-3 small hit products, then the overall review of the store will be improved under the combined effect of these hit products, and the search ranking of each baby will be driven by the effect.

  In general, popular products can bring four aspects of value to the store:

  Popular products are the main force of the store. A successful popular product often directly leads to the success of a store.

  So, today Ouyang will tell you how the hits are made?

  Every hit product has its life cycle. When we create hit product, we must also grasp this cycle reasonably to win traffic for our store.

  The generation of a hot product requires several stages of selection, pregnancy, growth, maturity, and recession. Here we will tell you what to do at each stage. If you want to quickly create a hot product, you can leave us a message. We are a company that specializes in helping e-commerce succeed, and will help you interpret the latest Taobao operation rules and play with e-commerce. Recommended reading: How to use the express train to promote the autumn hottest


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