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Taobao operation: Create autumn hot products and lead store sales

2018-08-14

  With the arrival of the beginning of autumn, summer is gradually passing. Every time the season changes, clothing categories affect the sensitive hearts of the shopkeepers. How to seize the opportunity, gain a foothold in the Taobao market this season, and become the inner monologue of countless sellers. Mastering the initiative is the most valuable skill of a Taobao person. Only by knowing the right time, place, and people can you be invincible. When women's clothing is changing seasons, what kind of products can attract young girls of age, how to make your products continue to follow the peak season of the previous season in the new season, and how to make your store sprung up like mushrooms after a rain, these are the issues that every shopkeeper needs to explore.

  In the market law, consumption desire is the truth. Only by grasping the ideas of consumers and leading the trend can we be invincible. When women's clothing is facing the challenge of changing seasons, how should we deal with it? Needless to say, in this increasingly competitive e-commerce ranks, creating hot products has become the only magic weapon for shopkeepers to deal with the lack of traffic during the season.

  Taobao hot products are also popular Taobao babies. As we all know, having Taobao hot products has a powerful tool to increase traffic, and the conversion rate of online stores will no longer be a problem. The so-called hot products are the traffic, sales, popularity and ranking. If all the treasures in your store have mediocre traffic, sales and popularity. So, take action now and choose a potential hit product to create!

  So, what is a hit product? Without further ado, look at the data.

  Popular products are celebrities who create the greatest benefits for the store. Popular products are equivalent to the spokesperson of the store's products and are the store's live signboard.

  Why do you want to make a big deal

  a. The direct benefits brought by hot products to the store

  The transaction of hot products will bring a large number of buyers to the store. The sales of hot products will drive related sales and secondary purchases to directly contribute profits to the store. In addition, reputation is also a valuable resource for hot products to the store. Ensure the service during the sales of hot products and can also increase the sales volume of the store in the short term, thereby enhancing the credibility of the store.

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  b. Indirect benefits brought to the store by hot products

  Popular products can drive the ranking of other babies in the store in search ranking. Hot-selling products with high weight will be recommended to the front, bringing huge traffic to the entire store. A successful hit product can improve the overall conversion rate and reputation of the store. The overall review of the store is one of the main assessment criteria in search ranking. Although the impact of a single hit product on the overall review of the store is not obvious, if the hit product in the store leads to 2-3 small hit products, then the overall review of the store will be improved under the combined effect of these hit products, and the search ranking of each baby will be driven by the effect.

  In general, popular products can bring four aspects of value to the store:

  Popular products are the main force of the store. A successful popular product often directly leads to the success of a store.

  So, today Ouyang will tell you how the hits are made?

  Every hit product has its life cycle. When we create hit product, we must also grasp this cycle reasonably to win traffic for our store.

  The generation of a hot product requires several stages of selection, pregnancy, growth, maturity, and recession. Here we will tell you what to do at each stage. If you want to quickly create a hot product, you can leave us a message. We are a company that specializes in helping e-commerce succeed, and will help you interpret the latest Taobao operation rules and play with e-commerce. Recommended reading: How to use the express train to promote the autumn hottest


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"font-size:14px;line-height:25px;margin:20px;color:#888888;">Direction 1: First of all, you must understand, understand, and understand: the direct train is a promotion tool that can introduce more precise traffic to the store, but as for transaction conversion, it depends on cooperation and development. Does the baby have an advantage in competition? Is the store decoration good or bad? Can I catch the buyer if my baby describes it in detail? Are baby pictures attractive enough? Is the store stimulating marketing activities? If these aspects are not done well, no matter how much traffic is introduced, it will be useless.

Direction 2: You cannot rush to achieve success when deploying the express train. Not to mention that training requires process and time, buyers also have a process for shopping, such as search-brows-comparison-collect-consultation-consultation-transactions and other details. If you want to convert if you spend ten yuan on driving, then no matter how great the gods are, you can't do it. The express train may not have much effect in the short term, because the express train also requires long-term investment and continuous optimization. As long as the direction is right, there will definitely be effective feedback.

What should I do if the store traffic is good, but there is no sales change?

Direction 1: Whether the keyword is delivered accurately, and focus on the transformation of keywords, keep it in a good display position to ensure that it obtains sufficient high-quality traffic. The delivery time and region are analyzed and compared based on store data.

Direction 2: The detailed description of the baby should highlight the selling points of the baby and conform to the buyer's shopping habits. Each link should be based on the customer's perspective and better highlight the value and needs of the baby to the customer, rather than blindly explaining how good your baby is. What you emphasize yourself is just what you agree with.

Direction 3: Customer service’s ability to take orders and familiarity with the baby, use professional terms to give customers a friendly and good experience. Be good at solving the problems behind the buyer through the buyer's questions, and when the customer has concerns about placing an order in the end, he will give some discounts to promote transactions.

Many drivers have always had ideas, but the operation is not in place. Today, the article has pointed out so many points. Sellers will find their own ideas. The store is just around the corner.

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