#Laogao E-commerce Newsletter# [E-commerce Morning News on August 8]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on August 8] 1. Alipay responded to being fined by the central bank; 2. Ele.me responded to merged financing with word-of-mouth: no comment; 3. The "black purchasing agent" industrial chain of micro-business cosmetics: invested millions in research and development; 4. Toutiao is reported to be a valuation of US$75 billion; 5. Pipixia has been online for 700,000 registered users...

　　E-commerce newsletter:

　　1. Alipay responded to being fined by the central bank

　　On August 7, according to the administrative penalty notice on the official website of the Shanghai Headquarters of the People's Bank of China, Alipay was fined 4.12 million yuan for violating payment business regulations. A relevant person in charge of Alipay said that Alipay launched a rectification plan as soon as possible, and most of the matters have been rectified and have been recognized by the regulatory authorities. In the future, Alipay will continue to strengthen its own payment business management, continuously improve business rules, risk control measures and product processes under the guidance of regulatory authorities, and strictly implement regulatory regulations. (E-commerce News)

　　2. Ele.me responds to merge financing with word of mouth: no comment

　　At noon yesterday, in response to the rumors of the merger and financing of Ele.me and Word of Mouth both said that they would not comment on the market rumors. According to Reuters, Alibaba is considering merging food delivery businesses including Ele.me and Word of Mouth, and will raise US$3-5 billion for this. Alibaba has not commented on this yet, and Ele.me and Word of Mouth both said they would not comment on the market rumors. In April this year, Alibaba and Ant Financial acquired Ele.me for US$9.5 billion. In July this year, Ele.me announced the launch of a summer battle, saying that Alibaba will support Ele.me to invest 3 billion yuan in the takeaway market. There were rumors that Ele.me will consider raising $2 billion, and then the amount of money rose to $3 billion. Ele.me said it would not comment. (Webmaster's Home)

　　3. Jiedian has gained 50 million users in Alipay in a year

　　On August 7, Jiedian officially announced the first anniversary of its entry into the Alipay mini program, and it has more than 50 million Alipay users. Alibaba Group disclosed its financial report in May this year, showing that Alipay already has 552 million users in China. Based on the latest data from Jiedian, this means that there is one Jiedian user in every 11 Alipay users in China. (E-commerce News)

　　4. The "black purchasing agent" industrial chain of micro-business cosmetics: invest millions in research and development

　　Recently, the police in Suzhou, Jiangsu cracked a case of counterfeit and inferior cosmetics, tearing apart the "tip of the iceberg" of purchasing cosmetics on Weibo to make the real ones fake. Who would have thought that the luxury brands that are traveling across the ocean are produced in China, which is not clear in the sun; the packaging is decent, and the inks are synchronized with the genuine product and marked with the production batch, who would have thought that these are all fakes; the famous brand perfume priced at more than 200 yuan, who would have thought that the filling of the material is actually fake at a cost of less than 1 yuan. (Xinhua Viewpoint)

　　Internet Information

　　5. Toutiao is reported to be worth $75 billion

　　According to the Wall Street Journal, Beijing ByteDance Co., Ltd. has launched a round of equity financing, with a valuation of $75 billion. Some ByteDance's shares recently reselled in private transactions at a valuation of about $6.2 billion, one of the people familiar with the matter said. In a funding round at the end of 2017, the company was valued at more than $20 billion. The rapid growth of $75 billion will make ByteDance one of the world's most valuable private tech companies, surpassing taxi giant Uber and its Chinese rival Didi Chuxing. (Wall Street Journal)

　　6. Pipi Shrimp is online for 700,000 registered users in two months

　　As of August 5, the number of registered users of Pipixia for two months has reached nearly 700,000. In terms of Apple App Store rankings, Pipi Shrimp ranked 4th in the app list (free), entertainment list (free), and IOS ranking 6th in the total (free). Some people close to today's headlines revealed that Pipixia's community software R&D team is the original Neihanji product R&D team. In addition, Pipi shrimp also has the function of migrating the original content of the joke. (Yicai)

　　7. TikTok responds to the "XX Gate" rumor: The related video has never appeared on TikTok and has been sued

　　Douyin recently released the "Statement on Clarifying the Rumors of Douyin's "XX Gate" and Prosecuting a Marketing Company in Shenzhen" on its official Weibo account, saying that more than 1,000 self-media articles spreading and slandering Douyin were recently exposed online in batches. These rumors have created Douyin's "Park Gate", "Decathlon Gate", "Dark Horse Gate" and other content, with the purpose of attracting attention and traffic. Douyin said that the videos alleged by the rumor have never appeared on Douyin and have officially sued relevant self-media and marketing companies. (Sina Technology)

　　8. The total amount involved in LeTV's prosecution case is RMB 675 million

　　On August 7, LeTV issued an announcement stating that according to statistics, the total amount of litigation and arbitration involved in the company as a plaintiff was RMB 242 million (including the amount of compensation, liquidated damages, lawyer fees and other expenses such as the plaintiff); the total amount of litigation and arbitration involved in the company's prosecution case was RMB 675 million. (E-commerce News)

　　9. Blue cursor launches the "wonderful pen" of the manuscript-climbing robot

　　Last week, Blue Cursor released the intelligent marketing product matrix - Xiaolan Robot Family. As the first intelligent automated human-computer interaction product family in the marketing industry, "Xiaolan Robot will be open to the public and iteratively update through applications to promote the rapid development of the industry." Zhao Wenquan, chairman and CEO of Blue Cursor, said at the press conference.

　　"Miaobi", a writing robot launched by Blue Cursor, has mastered the skills of simulating a large number of manual adaptations of news articles by learning tens of millions of articles, and can adapt thousands of articles suitable for different media platforms such as Weibo, WeChat, headlines, and news websites in 1 second to solve the pain points of marketers' efficient communication of brand demands. (Europe)

　　Cross-border e-commerce

　　10. Walmart tests the coffee market and layouts in high-end food fields

　　On August 7, Walmart began selling organic coffee produced by Colombian coffee roasters. According to Bloomberg, the coffee, called Mash-Up, will be sold in more than 1,200 Walmart stores and the official Mash-Up website. The coffee costs about $7 per pack, roughly the same price as the Starbucks coffee sold at Walmart. Therefore, the launch of Mash-Up coffee is also regarded as Walmart's move to plan for the high-end food field. (E-commerce News)

　　I have listened to many training courses and read a lot of photos of real goods, but the store still has not improved.

　　Is your product bad?

　　Is your operational ability not good?

　　Or is it that your direct train not enough money?

　　No, the traffic dividends in the entire environment have disappeared. How to solve the traffic dilemma?

　　From August 23 to 24, I held an offline meeting in Guangzhou with the theme of "Breaking Traffic Dilemma and Building Countermeasures", and invited two largest e-commerce platforms in the country: Alibaba Waiter, certified lecturer of Alibaba Data Academy, and top Taobao traders, and more than ten guests including more than a dozen guests to share to teach you how to break through the traffic dilemma.

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