#Laogao E-commerce Newsletter# [E-commerce Evening News on August 7]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on August 7] 1. Block Pinduoduo’s upgrade? Alipay joins forces with Taobao homepage to launch a group buying function; 2. Jack Ma will visit South Africa for the first time to spend $10 million to fund entrepreneurs; 3. It says Alibaba will merge Ele.me's reputation to compete with Meituan; 4. Robin Li: I am very confident to win Google again; 5. AliExpress releases new regulations, and will investigate sellers' products from August 14...

　　E-commerce newsletter:

　　1. Block Pinduoduo’s upgrade? Alipay joins forces with Taobao homepage to launch group buying function

　　Recently, a "50% off group buying" window appeared in the Alipay app. Similar to Pinduoduo, Alipay's group buying also has time limits, and "opens" at 9:00, 14:00 and 19:00 every day. It is reported that Alipay’s group buying window was launched in cooperation with Taobao. All the products come from different Taobao stores, covering more than ten categories such as daily necessities, food, and clothing. But the price of group buying will be lower than that of Taobao, and many of them will even be reduced by 50% off. (E-Commerce Research Center)

front page

　　2. Jack Ma will visit South Africa for the first time to spend $10 million to fund entrepreneurs

　　According to news on August 7, it was reported that Alibaba founder Jack Ma plans to visit South Africa for the first time. Jack Ma will give a keynote speech at a conference titled "Internet Entrepreneurs: The Rise of African Digital Lions", which will begin at 12 noon on Wednesday, August 8. In addition, Jack Ma will launch a "Internet Entrepreneur Award" project, funding a total of US$10 million to 100 young African entrepreneurs by 2030. (E-commerce News)

　　3. Say Alibaba will merge Ele.me’s reputation to compete with Meituan

　　Alibaba Group plans to merge its food delivery platform Ele.me, Food and Lifestyle Services reputation with Hema Fresh and raise $3 billion to $5 billion for the newly formed company. It is reported that the transaction valued the new company up to US$25 billion, which will help it better compete with Meituan Dianping. (Lianshang.com)

　　4. Tmall welcomes its 150,000 real brand move--German luxury MCM

　　From luxury goods to light luxury, from fast fashion to sports brands, from independent fashion house brands to independent designer brands, from trendy brands to department store fashion brands, 150,000 authentic brands have been collected on Tmall. Tomorrow, Tmall will usher in the 150,000 authentic brand, MCM. (Tianxia Online Business)

　　Internet Information

　　5. Li Yanhong: I am very confident to win Google again

　　On August 7, the People's Daily welcomed Google's return on its official Twitter. In response, Baidu CEO Robin Li posted on his Moments: "Chinese technology companies have enough ability and confidence to become stronger in the healthy competition with international companies and share the dividends of globalization. If Google decides to return to China, we are very confident that we will compete again and win again." (E-commerce Daily)

　　6. Ofo restarts the red envelope car mode to incentivize users to dispatch remote vehicles

　　On August 7, ofo announced today that it will launch the "FuCar Red Packet" event. After users unlock and ride the "FuCar", they can receive a cash reward of up to 99 yuan for "FuCar" red packet. It is understood that ofo "lucky car" is a vehicle that has not been used for a long time. Users can look for these "lucky car" in areas such as alleys, grass, corridors, etc. After the user finds and unlocks the "Fuqi" and rides for more than 300 meters and takes more than 1 minute, he will have the opportunity to receive a cash red envelope reward of 1 yuan to 99 yuan. (E-commerce News)

　　7. WeChat official account provides a detailed explanation of the adjustment of statistical caliber

　　The letter made a detailed reply to the adjustment of the official account: Starting from August 8, in order to unify the data display of the front-end and back-end, and reduce the doubts about the difference in front-end data of operators, the back-end data of the official account operation will be consistent with the statistical caliber of the front-end. In view of the current confusion of some operators, the further explanation is as follows: 1. The bottom data of the official account graphic and text messages has adopted a new statistical caliber, so the background conversion caliber will not affect the front-end reading number; 2. According to back-end statistics, after the statistical caliber is adjusted, only a very small number of users' background data will change, and other users will not affect it. (36Kr)

　　8. Jiedian has gained 50 million users on Alipay in one year

　　Jiedian officially announced its first anniversary in the Alipay mini program, and has more than 50 million Alipay users. Alibaba Group disclosed its financial report in May this year, showing that Alipay already has 552 million users in China. Based on the latest data from Jiedian, this means that there is one Jiedian user in every 11 Alipay users in China. (36Kr)

　　Cross-border e-commerce

　　9. AliExpress releases new regulations, and will investigate sellers' products from August 14

　　Mailun recently issued new regulations saying that sellers must fulfill or urge consumers to fulfill their obligations to pay taxes and customs clearance in accordance with applicable laws and regulations, and providing various tax evasion information or services in product descriptions is a violation. In addition, the seller needs to conduct self-checking of the goods in the store. If there is tax avoidance information or similar services are provided in the product description, it should be stopped and modified immediately. It is reported that the AliExpress platform will organize an investigation on August 14, Beijing time to delete products that still have similar violations. If the circumstances are serious, AliExpress will impose an account penalty on it.

　　10. Amazon's policy changes and VP comment review qualifications are further tightened

　　Recently, Amazon is further tightening the review process for VP reviews by restricting and rejecting reviews for certain product. Amazon VP reviews are the platform that knows that the commenters are actually buying, so they have determined that they have the right to comment on the product. There may be some non-real purchases in the middle, but this possibility is extremely small, because Amazon testing is not a decoration either. Today, on certain products, Amazon only accepts VP reviews. These products include: "Amazon Choice" products, popular products, and private label products. In other words, if the buyer does not purchase the above products, it cannot be reviewed.

　　I have listened to many training courses and read a lot of photos of real goods, but the store still has not improved.

　　Is your product bad?

　　Is your operational ability not good?

　　Or is it that your direct train not enough money?

　　No, the traffic dividends in the entire environment have disappeared. How to solve the traffic dilemma?

　　From August 23 to 24, I held an offline meeting in Guangzhou with the theme of "Breaking Traffic Dilemma and Building Countermeasures", and invited two largest e-commerce platforms in the country: Alibaba Waiter, certified lecturer of Alibaba Data Academy, and top Taobao traders, and more than ten guests including more than a dozen guests to share to teach you how to break through the traffic dilemma.

　　Please contact VX: dianshanglaogao666 (leave store information + phone number) to register. Or choose to leave us a message online !