What should I do if the Taobao store bounce rate is high?

　　Before doing Taobao operation, we need to do some preparations for opening a store, and sellers must have some understanding of Taobao optimization work in order to increase their store traffic and increase their store sales. I wonder how much do you know about Taobao’s big data? Taobao’s conversion rate, sales rate, bounce rate, etc. Today, let’s talk about one of the important store bounce rates!

　　How can Taobao operations cleverly attract customers and easily solve the problem of Taobao store bounce rate?

　　Today, the topic we share is how to effectively improve customer bounce rate. With the continuous increase in operational knowledge, we have completed the transformation process from not knowing what to look at every day to paying attention to a large amount of data every day, such as conversion rate, customer unit price, view count, etc. Because from these data we can see the operation of the store very intuitively. It is no exaggeration to say that these data are the "password" to crack whether the store is profitable.

　　In the process of constantly paying attention to and researching these "passwords", everyone should be exposed to the concept of "bounce rate". However, what exactly is "bounce rate" and what impact can it have on our stores?

　　Bounce rate = Visitors who browse only one page/all visitors.

　　The above professional explanation always makes people feel confused. Let’s give you a simple example to explain. The concept of the word bounce rate is actually very easy to understand. We searched for the word women's clothing, found a style we like during the browsing process, and clicked to enter the product details page.

　　As a result, we didn't like this dress for various reasons, and then we left this page without hesitation, turned to browse other products. This can be said that the customer has lost from this product. Let me add a sentence here. To create a hot product, the sales and traffic plan for the new product period is very important, and this requires a detailed plan. In addition to customers who leave after only reading one detail page, many customers will also enter the store or related products to continue browsing other products. These are customers who have not lost. The bounce rate is the result calculated by dividing the customers who have only browsed one page by all visitors. How is it, it's easy to understand. From this formula, we can see that the higher the bounce rate, the lower the jumpability of the page, which means that the page is very attractive, and the ultimate impact is the conversion rate of the product. The bounce rate can be found in the business consultants in our Taobao backend. Let’s discuss the specific reasons for the bounce rate.

　　In theory, bounce rate is definitely not good if it is high, but low is not necessarily a good thing, so this value should be viewed together with other values ​​to evaluate it. Compared with the above figure, the bounce rate is 59.87%. The dwell time in the figure is an average of 15 seconds, which means that the customer who clicked into the product learned the information he wanted within an average of 15 seconds, or for other reasons, then looked at it for 15 seconds and left silently. Compared with the short stay time, more than half of the customers took a look at the product and left.

　　On the contrary, if the bounce rate of a certain product is 100%, and the average residence time is 70 seconds, then you must fully consider where this product has made the customer lose confidence. The customer has read your product wholeheartedly, and has not placed an order to buy it, nor has he gone to see other pages. At least two problems can be reflected here:

　　First, products fail to stimulate consumers' desire and confidence in purchasing.

　　Second, the product recommendations on this page are too unreasonable, making the customer unable to tell the difference between the situation and even "lost". Finally, after browsing for most of the day, I had no idea, so I had to turn it off.

　　So when we look at bounce rate data, we don’t just focus on this point, because it seems blind based on just one data analysis problem. When we encounter different problems of high and low bounce rates, the first thing we think of should be to compare other values, such as the average access time mentioned above, and the average access page, etc., combined. Find a relatively balanced standard for the store, and then check the current values ​​one by one, so that you can find out what problems the page has.

　　For this we summarize the reason for the high bounce rate because your product is not attractive enough. Let me ask, if a customer thinks that your product is not attractive to him, will he continue to watch it? Therefore, there is a phenomenon that the bounce rate has increased significantly, right? So what we need to do is to maximize the use of limited space to attract consumers' attention and meet customers' demand for products.

　　The above is all the content of Taobao store bounce rate that I presented to you today. Today, I not only introduced you what the bounce rate is, but also explained how to solve the high bounce rate. I hope it can help you. Sellers who need it can try it.

　　If you have any questions, you can leave us a message online!