Learn these points well and easily get the Taobao main short video search

　　Many small and medium-sized sellers say that it is too difficult to search for short videos. We spent time and energy shooting short videos, but they were still called back by Taobao. Actually, I want to say that it is not because I didn’t use force, but because I made the wrong direction. Therefore, in this section, we will focus on how small and medium-sized sellers make short videos. This time, we will not talk about ideas, but will talk about execution operations. However, this article is only suitable for small and medium-sized sellers, and is suitable for buyers who have never made short videos at all and do not know how to operate short videos.

　　For small and medium-sized sellers, the biggest headache for them is how to shoot videos? In the minds of many small and medium-sized sellers, it is very costly and difficult to shoot short videos well.

　　In fact, all of this is because everyone has not done it, so it always feels like a very high-end thing and must be done by professional personnel. Of course, if you want to shoot professional short videos like Taobao’s night playground, it does require professional staff, and the cost is definitely very high. However, for small and medium-sized sellers, we should not be so strict for the time being. Let’s start with the basics and start with how to shoot short videos that can be found in the main search.

　　It is not difficult to achieve short videos that can be searched as much as the main one. First of all, I recommend a tool for everyone, which is also an official Taobao tool, and it is free. This tool is called Taopai Exploration Edition. It officially launches "Taopai", which supports shooting and editing videos with mobile phones. There are also preset scripts and video shooting templates for free, and can be found on the Millennium Buyer Workbench.

　　The above teaches small and medium-sized sellers how to use Taobao’s official free tools to make videos. Three important things need to be paid attention to. Only by learning 3 contents well can you put your efforts in the right direction. Naturally, short video production is much simpler.

　　This tool is very suitable for novices. It is like many years ago when people wanted to take photos, they needed to find a professional photographer, had a camera, and then needed to clean the film. Now everyone can do it on their mobile phones. Although the quality of the photos taken is very different from that of professional cameras, it is enough for me to post on my circle of friends. Taopai is equivalent to the camera function of our mobile phones. The threshold is very low and everyone can use it. With this tool, it’s like everyone now has a mobile phone that can take photos. If you want to shoot short videos, you can shoot them by opening Taobao. Your main picture videos and short videos can be easily shot through this tool. The operation is also very simple, just as simple as taking photos on your mobile phone.

　　There is a function in this tool. I like it very much. It is the video template shooting in the main picture video. There are many excellent material templates here, just like the templates in our decoration market. When you don’t know how to shoot, you can apply these material templates in the early stage and also create good results.

　　Of course, I won’t share how to shoot a good short video here. After all, I mainly operate and not professional shooting. But for small and medium-sized sellers, if you don’t have a team or organization to shoot and want to learn how to shoot, here is a learning entrance for everyone.

　　There is a video shooting guide at the bottom of Taopai. After clicking in here, there are many excellent shooting cases and many shooting skills, such as what to pay attention to in which category to shoot and how to shoot. There are learning materials here, and you can learn and imitate them based on these cases.

　　In addition, I recommend you to follow Qianniu Service Account: Wireless Interactive Video This service account (it is Qianniu, not WeChat), there are too many learning materials and articles.

　　With shooting tools and learning some shooting skills, I believe that even small and medium-sized sellers can already implement it. Next, what I want to talk about is how to enter the Taobao main search for short videos. Since Taobao main search, many merchants have been consulting me for this question. I have also summarized some experience here. Although it is not very mature, it is also shared with you for reference only.

　　First: shoot short videos that meet the main search rules

　　The short videos in the main search have certain basic quality requirements for shooting. You must meet these requirements before you have the chance to main search.

　　1. Duration: within 1 minute (recommended to be 9-30 seconds)

　　2. Image quality requirements: HD 720p or above

　　3. Size requirements: 16:9 / 1:1 / 3:4. Currently, it is recommended to use two sizes: 3:4 and 16:9.

　　4. Video format requirements: mp4, mov, flv, f4v

　　5. Content requirements: It can highlight the product selling points, functions and features, and it takes 5 seconds to enter the main product introduction. It cannot be presented by picture splicing.

　　6. Do not appear in the video: black edges, three-party watermarks (including shooting tools and editing tools logos, etc.), merchant LOGO (brand information should appear at the beginning of the movie, and it can appear within 2 seconds at the end of the video, and the corner marks, watermarks, etc. cannot appear in the main film), QR codes, slideshow videos

　　Second: There is good data feedback

　　After you have taken the video, can you enter the main search? It is like after you publish the baby, it can be displayed when the buyer searches. It also has certain weight rules. Generally speaking, it has good data feedback, mainly referring to interactive data, such as likes, forwardings, comments, etc. Anyone with the top data is easier to rank higher

　　Third: It has a lot to do with the video content

　　After a period of testing, I found that whether the short videos you can get into the search has a lot to do with the content you shoot. Those videos that focus on the introduction of the selling points of the item, as well as those videos similar to tutorials (such as makeup tutorials, fishing line wrapping tutorials), videos for product reviews, videos for function displays, and clothing category matching suggestions, etc. are easier to get into the search. Therefore, you should shoot these types of videos as much as possible.