[E-commerce Operation] What elements are needed for high click-through rate pictures

　　For store operations, we all understand that we need to pay attention to product traffic every day. At the same time, we should also know that the display position of a product in search is composed of many factors, such as title, click-through rate, main picture, price and other factors. Then many people will ask, why does the product have no good click-through rate? This involves a common issue we talk about. Other people's babies have many clicks, but my family doesn't have them. Are there any tricks?

　　Skills do exist. In the information age, all the products we present should be products that capture the attention of customers. Whether it is independently developed or selling mass products with the flow. What customers want to see is not the same main picture, but novelty and innovation.

　　In such a fierce competition on Taobao, many small and medium-sized sellers have not paid attention to this. Blindly imitate or even "borrow" competitors' product information, product pictures, and even details pages. This led to being inexplicably eliminated in this market competition that was washed away by the sand. Some sellers even wonder why my products are the same as those of competitors, mine has no click-through rate, and there is not much difference in our main picture?

　　That's right, it's officially because of this "main picture without much difference". This kind of monotonous reference will make your store traffic plummet. Click on Taobao at any time, and we enter the watch in the search, and you can see that none of the top main pictures are the same.

Figure 2 (This picture is from Taobao, for reference only)

　　Therefore, we need to create the main product pictures that are unique to our store and create high click-through photos. Pictures are the most intuitive feeling that sellers bring to buyers. If your store wants to survive, you must not underestimate the simple picture. Whether the natural traffic can steadily increase, product click rate, and whether the direct train can reach high click rate, etc. depends on it! Without a picture with a high click-through rate, you will find that you can't spend money and your quality scores can't be improved. The PPC of the direct train is very high and you can't get free traffic at all.

　　A good picture can be said to be the best bridge between customers and products. Building this bridge can make us smoother and save more money in our future operations. How can it be considered a high click-through rate magic chart? Below, the editor will teach you how to create a high click-through rate picture.

　　1. Meet the picture requirements.

　　Although most people know about the size issue, I will talk about it briefly here.

　　1. The main picture should be presented in a square shape, and no other type of size can appear. The height and width are consistent so that it will not deform during display. We have seen many of the outer borders of the main image have black edges, or the main image is deformed and stretched, all because the size of the main image is not square. 2. The image size of the main image on Taobao cannot exceed 500KB. The minimum size of the main image can be made into 310*310px. This size is the lower line of the main image size. When we open the baby to upload it, we can also see that the main image size above 700*700 can have the function of a magnifying glass. In order to make the main picture more reasonable, the editor recommends that you make the size setting to 800*800px. This way the picture quality is clearer, and it also has the function of a magnifying glass. Customers can see the details of the product through the function of a magnifying glass, as shown in Figure 3.

Figure 3 (This picture is from Taobao, for reference only)

　　2. The logo position is uniformly placed in the upper left corner of the main picture. The logo cannot be placed at will.

　　2. Pay attention to the basic shooting of main pictures.

　　When taking the main picture, you should pay attention to the composition of the picture and the placement of the product. The specific composition methods can be divided into triangle composition, nine-grid composition, central composition, diagonal composition, etc.

Figure 4 (This picture is from Taobao, for reference only)

　　As shown in Figure 4, the nine-grid composition method is to place the center of gravity of the picture on a position with a red plus sign. The editor of these composition methods has explained in detail in previous articles. If you want to know, you can read the previous article content. After establishing a good composition, it can be said that the foundation of the main picture is laid. A good composition can make your product feel comfortable and beautiful. Each composition method has a different visual feeling at the same time.

　　There are also some main images made through post-cutting pictures. This type of main images requires us to take pictures on white background. The shooting of white background pictures is actually simpler than shooting pictures with background pictures. It does not require strict scenes and composition requirements, but only requires enough light. Sellers with conditions can purchase a product studio by themselves, as shown in Figure 5.

Figure 5 (This picture is from the Internet and is for reference only)

　　You can also directly use white paper to take photos locally. However, when shooting, you should pay attention to taking the product clearly, and it is best not to blur the edges to facilitate the post-cutting pictures.

　　3. Highlight product selling points.

　　After having good quality product pictures, you will start making the main picture. Before making it, you must clarify two points: the product positioning and the second is the analysis of consumer personality. As long as you know who is buying your baby, you can make the main picture he likes.

Figure 6 (This picture is from the Internet and is for reference only)

　　A main picture with a high click-through rate must not only be because it is taken very well, but because this picture reflects the selling points, and the text can well express our selling points. In the design of creative ideas, copywriting often plays an important role. The good copywriting in the main picture is the finishing touch of the picture. On the one hand, it can clearly reflect the main characteristics of the product, and on the other hand, it can also create your own characteristics so that the buyer will have the desire to click as soon as he sees it. (A word of mouth, I have some essential forms here. If you need them, you can read my introduction at the end of the article, and there is a way to obtain them). We can list the product selling points and customer pain points in a table, optimize the specific content that we want to express on the main picture, and at the same time determine the age group, preferences, etc. of the target customer. Then express the refined copy. This can better attract our precise customers, increase traffic while also increasing conversion rate and reducing jump rate, killing multiple goals at one stroke.

Figure 7 (This picture is from Taobao, for reference only)

　　As shown in Figure 7, the e-sports headset is the main image designed by cutting the picture. Cut out the headphone product picture. Analyze the target population well and match it with text. Through the background of the picture and text, it is not difficult to see that the target group of this headset is young game enthusiasts, and the copywriting says "I can hear footsteps", which solves the pain point of game enthusiasts for the low clarity of headsets. Familiar scenes and thoughtful copywriting will attract the attention of game enthusiasts as soon as possible. This will achieve the effect of improving click-through rate.

Figure 8 (This picture is from Taobao, for reference only)

　　As shown in Figure 8, this one does not agree with the previous one, and the text highlights the selling point of "you can play without a mobile phone". The background is matched with a person who is exercising. You can tell at a glance that it is a product designed for people who are often exercising. Highlight the headset's storage and Bluetooth functions. It solves the pain point of inconvenience in carrying a mobile phone during exercise.

　　4. Background

　　On the background, the main image background should be in line with the copywriting such as selling points and pain points, and at the same time, the color selection should be consistent with the preferences of the target population. As shown in Figure 7 and Figure 8, the background of the game e-sports headphones is matched with the game scene, while the Bluetooth storage headphones are matched with the background of a fitness person. The overall color style is mainly cool, which meets the preferences of young target groups. Using a reasonable background to set off the atmosphere of the overall main picture will make the main picture more picture-based and subtle, making people feel real and considerate.

　　The above is the method of making a high-click-rate divine map. In fact, after looking at the specific methods, we truly understand that the divine map is not actually "god", but that it has captured its target customers. After reading these operations of making high-click-rate magic pictures and using other people's main pictures as the main pictures of products, are you suddenly enlightened? The main picture is like the key to traffic. Whether the traffic door can be opened depends on how your main picture is expressed.