What is the method for the store to rank first in zero sales?

　　Taobao product sales, as the main factor in measuring baby's popularity, must play a very important role, but the sales weights are different in different categories and store levels. This provides new products, new stores, and small sellers with imagination: how to get a better ranking with relatively small sales (or even zero sales)?

　　1. Label matching degree

　　When the baby is first put on the shelves, it will form a certain baby tag due to its category, attributes, prices, etc., and then it will continue to strengthen the tag due to the buyer's browsing, collection, purchase, conversion and other behaviors.

　　Now Taobao is focusing on personalized search and small but beautiful, so the chances of these keywords being mentioned are getting higher and higher. Therefore, if your baby wants to get a good ranking position and get more displays under the premise of very little sales, there is a basic premise: the label of your new product must match your store label.

　　On the other hand, if the baby is purchased by an old customer, the weight of this personalized label will be very high and will be marked very quickly. Therefore, it is best for you to have a clear old customer marketing plan when operating. When you are launching new products, you can break through the zeros through Taobao old customer marketing. This will have a very obvious effect on strengthening personalized search tags.

　　2. The level of customer unit price

　　In the case of equal opportunities, the higher the average customer price of the baby, the easier it is to get the favor of search engines. This is normal. For example, if there are 1,000 opportunities, Baby A can create 2,000 sales; Baby B can create 4,000 sales. Then, it is obvious that Baby B can get more preferences from search engines.

　　So, don’t always think about low prices, because the lower your price, the greater the sales you need to rank at the top. For example, if you sell for 50 yuan, then you need 200 yuan, but when your average customer price can reach 100 yuan, you only need 100 yuan.

　　For example, socks:

　　From this we can see that it is not a particularly reliable thing to always think about fighting a Taobao price war, because the lower your price, the greater the sales you need.

　　So, we will see that many babies with relatively low-priced customer prices on Taobao have begun to sell in combination, selling in groups of several groups.

　　Finally, I would like to emphasize here specifically: if you are in the same channel, the higher the conversion rate of your baby, the better your search performance will be. This is equivalent to adding points to your search performance through performance from other channels. Only when we master the above methods can we calmly deal with traffic and sales.