2018 was an unstable year for Taobao sellers. It has passed more than 100% of the store's sales have not yet risen. Many people will feel that business is becoming more and more difficult, especially Taobao stores without thresholds! In fact, Taobao is difficult to do, but it has not reached the stage where it cannot continue. It is just that Taobao is becoming more and more formal, and the search rules are adjusted more perfectly! What we are going to talk about below is the issue of keyword weight. In the past, everyone knew that as long as we wrote all the keywords we wanted to do, we would not be afraid that others would not be able to search for us. But now it is different. Keyword piles and other issues have been filtered out by Taobao rules. So does it mean that the weight of keywords has been weakened by Taobao? Let’s take a look together below.
In fact, many sellers have found that the methods that have been tried and tested in various aspects such as order brushing, black search, and output value weighting have been difficult to operate this year. They cannot be ranked, search traffic cannot be driven, and the direct train PPC is too expensive, etc.
First of all, I want to say that the methods such as Taobao Black Search output value weighting are absolutely not very stable. If it is not supported by direct train assistance, the weight will inevitably drop quickly. Those who made Taobao searches exceed tens of thousands or even tens of thousands in just a few days did indeed touch the key weight of search traffic, resulting in an instant explosion of traffic.
Taobao’s rules have been changing, especially the rules of Taobao’s search. In the past, let’s take a look at how Taobao weights products. First, buyers find your product through keyword search, click to browse, collect and purchase, and finally choose to complete or not.
After the transaction is completed, the weight will be directly added to the product. To be more specific, it is added to the transaction keyword. Then when the buyer searches for this term, your product will rank high, because Taobao judges that it is more likely that the buyer will buy your product through searching for this term, and will make more recommendations.
In other words, most of the weights in the past were added to keywords, or the transaction amount of this product, which is what we call output value. The higher the output value, the greater the ranking weight of the keywords will be, and the greater the exposure of the ranking traffic given by Taobao.
This has led to the opportunity for some sellers to start to use keywords to improve the ranking of keywords through keywords. If they touch the weight critical point of Taobao search, the traffic of Taobao search will explode abnormally. This is why many new products may have more than ten thousand in just a few days.
So Taobao has been considering how to weigh this weight and output value. Cancellation is impossible, because it is also an important factor in judging whether buyers like products. So what the official has been doing is to adjust how to weaken this weight value, while allowing buyers to find accurate products.
We all know that 2018 was a very obvious year for crowding, labeling, personalization, etc., and it was also a year when Taobao’s content traffic broke through. So Taobao is trying to find ways to weight these indicators, how to weight accurate populations, how to weight accurate product labels and behavior labels, and how to recommend personalized and precise products to buyers to improve conversion rates. This is the problem that Taobao has been adjusting.
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