Common misunderstandings about Taobao SEO, which may be fatal if you are not careful!

　　After the popularity of Taobao, many people will choose to open stores on Taobao, which can expand their customers and build their own brands! In the daily Taobao store search and optimization process, there are several misunderstandings that some sellers are prone to fall into. You should know that these misunderstandings are very likely to be fatal, which will prevent your store traffic from increasing, but will reduce. The Promotional Network has summarized common misunderstandings. Everyone, hurry up and count them. How many of the following misunderstandings have you won?

　　1. Use the so-called methods and techniques found outside casually

　　When you can't do it, it's easy to believe in the so-called great god. I think almost every Taobao seller has come into contact with the so-called dry goods skills, right? But sadly, if you take it back and use it, you may not be responsible for it. Is it the author who deceived you again? Not necessarily! Because others may have really succeeded, why can't you?

　　This is the applicability of methods and techniques, especially when doing natural search optimization. As mentioned earlier, different categories, different store foundations, and even different time points will lead to adjustments to the natural search rules. Let's give a simple example:

　　For example, the rules of Taobao’s time to put on and off the shelves. Before Double Eleven every year, you can see various posts on many platforms, all of which say you need to adjust the product to be removed on Double Eleven, so that you can get more free organic search traffic. Double Eleven is a special time point. In fact, if you think about it carefully, you will find that this method is almost nonsense.

　　First of all, most sellers have almost seen such posts. If they adjust to the Double Eleven day, what is the difference between being removed from the shelves and not doing it? So, don’t worry, Taobao’s search technology department must also know this problem, so on that day, the weight of the time of removal is almost negligible. On the contrary, if you edit randomly, it is very likely that some of the search weights you have accumulated before will be gone.

　　Secondly, what do you want on Double Ten? It must be data! Therefore, popular products, big sellers' products, advantageous products, and good growth products are the main things you promote. If you adjust the time to take the shelves, it will be useful? I can only say that you are too naive.

　　2. Taobao search optimization is still focused on the optimization of individual products

　　In the past, there was no problem. When you were doing natural search optimization, you focused on single items, such as the increase in popularity, sales, title optimization, first picture detail page, etc. Because in the past, many stores often saw only one or two products sold well, but other products did not have sales.

　　But you will find that it is getting less and less now. The situation where one or two hot products in the store support the overall situation is becoming increasingly unreliable in many categories. More often, you will find that the weight of popular products in such stores is gradually decreasing "inexplicably".

　　Why? The changing trend of the entire natural search is now: from single product-oriented to store-oriented. In other words, if the ranking score of a product is composed of two parts: "single product" and "shop", the proportion of single products used to be large, but now the proportion of store scores is large.

　　So next you must be clear (but most people are not sober now). What you should do most of the optimization now is probably what you don’t pay attention to in normal times. What you do now is likely to not be effective in the short term, but if you do it well, it is extremely powerful:

　　(1) Monitor your store’s unsalable babies at any time (if there is no sales within a month, you can determine that they are unsalable), make sure that the unsalable rate in your store is less than 20%, and then the goods in the store should not be sold in large quantities of 1 piece, and 5 pieces are a good standard (of course, you have to look at the category). There are about 10% of the babies in the store to sell relatively more. (For example, more than 100 pieces, but it also depends on the category)

　　(2) Monitor your DSR score at any time and do not continue to decline. Since it is dynamic, it is normal to have a day or two declines, but you must not continue to decline. If it continues to decline for 7 consecutive days, then your store weight will decrease, and then you will find that your search ranking will decline again.

　　(3) Do not continue to decline in the store level. This actually depends on many factors, such as traffic, unit price, conversion rate, etc. If this indicator continues to decline, it will also affect the overall weight of the store.

　　Another thing is about store violations. This thing is very annoying, because any violation of any product of you may affect the store's comprehensive score, and in turn affect the product's organic search ranking.