Taobao operation's Baby Title is cleverly written, and you can easily win free traffic

　　Taobao 618 will be officially launched in half a month. These days are in the preheating stage. How can the store get more traffic on the day of the mid-618 promotion? The title of the baby has a great impact. So how to write a title? Many Taobao sellers will adopt the "take-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-

　　1. A suitable word is better than a popular word

　　Many sellers, especially some small and medium-sized sellers, always choose words that are highly popular when choosing words. This can be seen from the word selection channels introduced in articles that you often see on the Internet, such as Taobao drop-down boxes, whether you are looking for, Taobao rankings, etc. Have you found such a problem with these word selection channels: Are these words good? Good! But it's not just you know that they are good. Everyone knows that Taobao's display position is limited. Since everyone knows that they are good, it is possible to put this word in the title. If your baby's weight is not enough, you will still not be able to display it.

　　So, I have always emphasized that opinions are very important: choosing words is to choose the most suitable word for you, rather than searching for the most popular word. The only criterion for choosing words is data. Only by looking at the data can you know what kind of words are most suitable for you.

　　2. Each title should have a core weight word

　　Due to the trend of fragmented traffic allocation, when every baby on Taobao selects Taobao keywords through natural search, the number of weighted keywords has been greatly reduced compared to before. In the past, you might have one or two hundred words that have weight, as long as your baby has high sales and high popularity.

　　But now, there may be only a dozen words that can bring weight, so in order to make your weight as concentrated as possible, you must choose the core weight words when choosing words, and then also focus on this core weight words when writing the title. As we mentioned earlier, if the core weight word you choose is a floral dress, then when you choose a phrase title, you should focus on "floral dress" as much as possible instead of other keywords.

　　This is still achieved through business consultants, and the path is still market conditions - search term analysis - search term query - related search terms.

　　3. The keywords should match the first picture

　　关键词代表着消费者的实际需求，而他们在搜索完后，在搜索结果页最直观的感受就是首图(尤其是在无线端)。因为点击率是非常重要的一个指标，所以，关键词(尤其是核心关键词)能否跟首图相呼应、相匹配，在很大程度上甚至会决定着你新品期的表现能否获取更多的淘宝自然搜索流量。

　　Generally speaking, if the consumer is searching for a longer phrase, then there will be two parts in this phrase: the core part and the conversion part. For example, for example: floral dress. In this phrase, the dress is a product word, which is the core part, and "floral" plays a role in modifying. But you should note that although florals play a role in modifying, they do play a more important role in the transformation level than "dresses". Because consumers want a "floral" dress, this is a key transformation attribute.

　　Finally, there is another important point, because the current store traffic mainly comes from the wireless side, so when choosing keywords, you should also focus more on the wireless side data standards. It is true that only by understanding and mastering it can you bring greater benefits to the store.