Have you ever thought about the reason why Taobao store conversion rate is low?

　　Many Taobao sellers have such questions? The store has been in operation for a long time, but it has not converted very well! So where does the problem occur? Buyers only look at the store but don’t buy it? They only take photos but don’t pay? What is the reason? If you ask others for advice, you will definitely say that you will optimize the details page, but is there really something wrong with the details page? Not necessarily? The practical article, everyone should read it carefully! Summary yourself! Don’t just leave it alone after reading it!‍

　　First, we will understand the multiple dimensions of improving conversion rates, and optimization details are just one of them. There are two indicators for conversion rate: single product conversion and whole store conversion. The whole store conversion is the sum of the conversions of each single product. In order to improve conversion rates, many sellers have spent a lot of effort to optimize Taobao details pages. Although it is beneficial, it can improve conversion rates more than this.

　　1: Traffic utilization rate

　　I believe that the number of views of each store is higher than the number of visitors. So, what we naturally hope is that the higher the number of views, the better, because as long as the buyer looks at one more page, the more likely it is to place an order. If a buyer stays in your store for one more second, he will have the possibility of placing an order one more second. If you don’t like 1 product, then look at 2 or 3? So we must first improve the traffic utilization rate of the store.

　　You need to first observe the depth of your store.

　　View path: Business consultant-operation analysis-traffic overview-traffic trend-per capita views-peer comparison

　　First of all, you need to observe whether your data is excellent or poor compared to your peers.

　　Excellent visit depth is not only for improving conversion rates, but also for store product search.

　　If your data is poor, let's take a look at how to optimize:

　　On the store homepage, there is a personalized classification area.

　　Mobile phone categories such as: Apple Zone, Samsung Zone, Xiaomi Zone

　　Clothing categories such as: coats, windbreakers, shirts, T-shirts

　　Each category area will be introduced into the next store second-level page, and there will be other classification areas at the bottom of each store second-level page.

　　Purpose: Circular drainage, commonly known as flow closed loop.

　　The case reference is as follows:

　　Purpose: From the homepage area to the second page and then to the product page, there is a personalized traffic diversion area at the bottom of each page. It brings consumers the clearest and most intuitive personalized shopping experience. The more pages the buyer visits, the greater the possibility of purchasing and the more likely it is to increase the conversion rate. Key points: The store details page sets a store activity area on the wireless side to facilitate the traffic from single products to the entire store.

　　SEO traffic drainage layout

　　The low product conversion may be due to insufficient precision in drainage, which makes it difficult to improve the conversion rate of the product. The keywords for buyer search represent the buyer's desire to search.

　　Only when the buyer searches for keywords and sees the product he needs, can he place an order to purchase it. So we need to match our products to the greatest extent in terms of title optimization.

　　To achieve accurate drainage without abuse of keywords.

　　Taobao main picture layout logic

　　The main image of the wireless terminal has a high impact on product conversion rate.

　　First of all, you must know one thing: the average stay time of a single product on the PC side must be more than that on the wireless side.

　　Therefore, the average residence time of wireless terminals is generally not long. Many buyers simply flip the main picture and may jump out of the page. Based on this point, we need to think about how to re-layout the 5 main pictures?????

　　Method: Each picture introduces different information, making the 5 main pictures a mini detail page.

　　Everyone should follow this logic:

　　The first picture: The content presented in the main picture should cover the precise core words that drain traffic

　　Second picture: Based on search factors, the second chapter of the main picture should be set to white background and have the opportunity to present it on the homepage of Taobao.

　　The third picture: Introducing selling point information. Includes promotional information

　　Photo 4: Introduce product information.

　　Chapter 5: Introducing service information. (Express information, zero risk commitment)

　　If you spend a lot of time putting ugly clothes, illuminating, editing pictures, etc., make the pictures look beautiful. But the buyer will still feel that it does not match the description after receiving it, and the return rate will still be high. So I have one suggestion, just take real photos. There is also the need to promote appropriately when opening a Taobao store. Although promotion will cost money, it can also bring you traffic and benefits!