For enterprises to transform into e-commerce, the importance of e-commerce operation management - Promotional Network

　　With the rise of the Internet, the Internet economy is constantly flooding the development of traditional industries. The transformation of traditional industries is imminent. How can traditional industries transform into the Internet and e-commerce? This is something that many entrepreneurs don’t know. Maybe they just know that there are Alibaba, Taobao, JD.com, Pinduoduo, Jumei Youpin, Tmall, Mogujie, Meilishuo and other platforms, but they don’t know the platform to do a good job in e-commerce! So what else do you need to do a good job in e-commerce? The most important one is e-commerce operation and management!

　　Many people can easily open a store and become a boss, but do you understand the marketing, operation, management, supply and pictures in it?

Today I will discuss the importance of e-commerce operation and management 　　for enterprises to transform into e-commerce .

　　Some people say that we have done the picture details, the customer service has received corresponding training, and everything is ready, but what should we do if there is no clicks or access to customers?

　　Then the importance of operation is highlighted. Operations need to pay attention to market and industry information at all times and provide effective response solutions at any time. Moreover, the daily time for goods to be put on and off the shelves is also regular, and it is best to choose the peak period of passenger flow (this depends on which product the company is). We should also regularly follow holidays to carry out corresponding preferential policies to attract customers. We also need to update the revision plan of the store from time to time. We cannot say that we will not manage all our products as a whole and put them on the shelves. Only by constantly updating the store dynamics can we have clicks and visitor numbers.

　　If the company needs it, you can apply for some activities with fees, such as "online sales promotion", "market king", etc. that require store consumption, which can also increase the number of customer flow.

　　There is also "keyword optimization" which is also a way to increase customer flow. You can check the most popular detailed words for product search on Alibaba's homepage, pair them with accurate words and several sets of adverbs to form our product information titles, so that our products can appear on the first few pages of Alibaba's products when searching for babies.

　　If the company has a large number of fixed customers, it can create a customer management VIP level to allow customers to have special treatment in our store. Customers can enjoy discounts of different levels when our company is a member of three-star, two-star, one-star, and high-level VIP. Make customers recognize us more!

　　Operations and management work:

　　1. Responsible for the overall planning, marketing, promotion, customer relationship management and other system business work;

　　2. Responsible for the operation and management of online store daily revision planning, shelves, promotion, sales, after-sales service and other operations;

　　3. Responsible for the daily maintenance of online stores, ensuring the normal operation of online stores, and optimizing store and product rankings;

　　4. Responsible for implementing and cooperating with the company's related marketing activities and planning store promotional activities plans;

　　5. Responsible for collecting market and industry information and providing effective response solutions;

　　6. Formulate a sales plan and lead the team to achieve sales performance goals;

　　7. Maintain customer relationships and handle related customer complaints and disputes.

　　If the store operation and management are done well, then traffic inquiry and so on will not be a big problem. With the combination of new retail and e-commerce, e-commerce operations are more important in e-commerce. Therefore, you must not only know e-commerce, but also learn how to do e-commerce operations! Xuanming Network has Laogao e-commerce district, Jinguan Club, Crown Club, etc., and regularly has e-commerce operation knowledge training, lectures, and practical practice! Join the name to protect your e-commerce journey!