How to effectively place the diamond exhibition landing page? _Taobao Operations

　　The landing page of the diamond exhibition allows consumers to accurately find the products or pages they want to buy. This promotion method has a direct impact on consumers' use and purchases. This promotion method is very effective for Taobao sellers. So, how to place the diamond exhibition landing page ?

　　Let’s first look at the types of diamond exhibition landing pages:

　　1.Homepage:

　　This landing page is generally suitable for stores with clear themes on the home page.

　　2. Activity page/special page

　　This type of diamond exhibition landing page is generally suitable for new products or other activities. Note: the main picture of Taobao material must be reflected on the landing page, and if it is mainly promoted to a collection page, these styles must be displayed in the first three screens.

　　3. Single product page:

　　Single product pages are generally suitable for promoting single products. Note: you can explore product selling points from customer evaluation and refine material documents.

　　4. Wireless homepage and single product page:

　　The mobile phone is limited by the screen and there is less content displayed. If it is placed on the wireless single product page, since the single product page is displayed with less content, visitors will turn it off directly if they don’t like it. If it falls on the wireless homepage, more display content will be displayed, and the visitor browsing time will be longer, and the bounce rate will be reduced. Therefore, wireless terminals usually choose to be placed on the homepage.

　　5. Diamond exhibition landing page—Juhuasuan/brand group

　　How to deliver?

　　Reselect the landing page

　　The store’s style has been adjusted, so we need to retest the landing page. Is it better to put it on the home page, or to directly link to single items?

　　1. When uploading creative ideas, each picture is uploaded multiple times, and the link is to different landing pages.

　　1) In the absence of hot-selling babies, the baby has little competitive advantage. Choose the homepage to place it, giving buyers more opportunities to choose and better facilitate purchases;

　　2) On the premise that there are hot products, the store can place hot products pages, which will attract traffic with stronger purpose, and at the same time, the buyer's purpose will be stronger, and the effect will be much better than the homepage;

　　3) When the store has an event page, such as the store’s anniversary event page, the event page will be placed so that buyers can better feel the atmosphere of the event and promote transactions.

　　2. Creative name distinction is the name of which landing page to which link is.

　　3. After delivery, analyze it based on creative reports.

　　Just perform the test of the landing page and the preliminary maps synchronously, because multiple creative drawings in the same unit are equally distributed in budget. Currently, the store has the best effect on putting the home page after testing the landing page. There are no activities in the store now, and there are no outstanding hits. The store style is unified and the best effect is placed on the homepage.