The promotion of the express train is a type of paid promotion. The merchants who drive the express train must hope to promote the products to customers and hope that the customers will click to buy. Whether the customer searches for products is determined by the keywords of promotion. If the keywords are good, the product ranking is also good, and the customer is unwilling to click on it, it will be of no use. This depends on the direct train map. How to make the express train? Is there any method? Let’s talk about it today.
1. If you want to attract customers, you must make different things
When customers search for a keyword, they believe that the searched products are not just you, but there are not many thousands or hundreds of products. If you already have a good ranking of these products, then the next thing you need to consider is how to differently attract customers' attention by passing charts. The difference in the main picture can be the background color, model pose, product display background, etc. For example, the background color of other products is white, so you can use black background color to distinguish it.
2. The direct train can be used to use hot events, characters or high-frequency scenes.
Hot events, characters or high-frequency scenes have already entered people's hearts. If you use these through train diagrams, it will make customers feel familiar and just click on your product. For example, it means that the same style as the star, and the picture added to the picture of this star indeed wearing this dress before.
3. The direct train picture must have product selling points
This selling point requires the refinement of the product's selling points. It cannot be said that all the selling points of the product are put on. The selling point of the product is that it needs to be combined with the needs of customers. It does not mean that you think these selling points are suitable. You should know that the selling point of the picture is to meet the needs of customers and then trigger clicks, so you must refine the points that customers need most.
(The picture is from Taobao, for reference only)
For example, the selling point of the product is cotton, breathable and sweat-absorbing. At the same time, the demand for customers is that they like cotton, and they are especially breathable when wearing socks without sweating. From this selling point and customer needs, it is found that cotton, sweat-absorbing and breathable. This way, the above pictures are made by combining them, which not only meets customer needs but also has advantages of the product.
Recommended reading: Optimize the click rate of Taobao Express
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