[E-commerce Operation] JD.com was caught on-site refresh, how to deal with the store in 2018?

　　Recently, a report " JD.com was caught on the spot and swiped orders, Liu Dongqiang was embarrassed this time !" caused a huge response in the e-commerce industry. The main reason is that the inspection team of Jinhua Municipal Market Supervision Bureau recently investigated and punished a company for order swiping on the spot during the law enforcement process.

　　According to their order brushing records, most of the online stores of JD.com and No. 1 store , which include video surveillance, malt tea, rice cookers, sportswear and other products. At the same time, some members also reflected, " JD.com brushes orders too fast, and one order in 16 seconds is faster than instant killing . "

　　In a previous interview, Liu Qiangdong said about the order brushing: "We also admit that there are order brushing. This is a deformed phenomenon in China over the years. JD.com is also facing this problem, and we are also filling in this loophole every day ."

　　At the same time, starting from January 1, 2018, the newly revised "Anti-Unfair Competition Law of the People's Republic of China" also stipulates that operators use orders and credit speculation to help themselves or other operators conduct false propaganda or misleading commercial publicity. If the circumstances are serious, they can be fined up to 2 million yuan and their business license will be revoked.

　　On the other hand, Taobao has gone from the "Blue Sky Store Owner's Network to the strict arrest of men's clothing, lighting, and 3c in 2016, and Taobao has been going further and further on the road of "strictly catching orders", and the development of the platform is getting bigger and bigger.

　　At this time, many JD sellers jumped out and said, "Do you think I want to brush orders? E-commerce is so difficult to do, how can I make money if I don't brush orders?" Brushing orders is not a long-term solution. In the smallest, the store will be reduced, and in the large, the store will be closed for processing. It is recommended that everyone pay attention to precise traffic diversion in stores and high conversions in low investment.

　　So how can we improve the store’s display, ROI and output ? Good at utilizing JD resources - Express. But friends who have been exposed to express know that "this express is effective, but it is costly and it burns money!" They burned 10,000 yuan with confidence, but only 6,000 yuan was converted!

　　If there is a conversion, it means there is effectiveness. So why are you not profitable and others make a profit? Because there are also skills in e-commerce operations :

　　1. Choose hot products:

　　There are at least dozens of products in a store, and at most thousands of babies, which one is the most promising hit? Your choice directly determines your way out.

　　2. Advertising space:

　　70% of operations do not understand the real role of JD Express; 90% of operations cannot play the role of express trains well-known; and there are even fewer people who know that different advertising spaces have different ways of playing!

　　3.DMP, tags:

　　The core of Express is DMP, but JD.com has DMP and 31 tags, and there are as many as tens of thousands of combinations. So how should we combine labels for different scenarios?

　　4. Account building:

　　A slight difference is a huge difference, which means account building. The seemingly simple selection of maps, regions, time and ports is actually crucial to your final display and click. (The original author of this article: Mr. Xi Cheng Li, please keep it if you reprint it)

　　5. Continuous optimization:

　　Optimization is a cliché issue. Because nothing is unchanging, the high display and high clicks you see are people constantly optimizing behind it.

　　As long as you do the above five points well, you can not only ensure that your express train will not turn over, but can even lead your peers, and e-commerce operations will truly play a role!