Beyond imagination! The explosion of three major e-commerce platforms involves 6 million sellers! _Microselect

　　Do you think e-commerce is still e-commerce?

　　Taobao was launched in 2003 and Alipay was launched the following year. China's e-commerce website began to operate pragmatically, and a large number of netizens accepted online shopping. At that time, doing e-commerce was equivalent to opening a Taobao store. Too many people around me get rich overnight.

　　After more than ten years of development, e-commerce has begun to continuously develop into sub-sectors such as maternal and infant, women's clothing, cross-border, and rural areas. Vertical e-commerce, social e-commerce, celebrity e-commerce, and content e-commerce have also appeared like mushrooms after a rain.

　　E-commerce today is no longer the e-commerce that used to be. The concepts of new retail, new consumption, borderless retail, etc. seem to be welcoming the future era of e-commerce.

　　Recently, the news that the total monthly transaction volume of Pinduoduo exceeded 40 billion has caused an uproar in the industry. Because the current Pinduoduo order volume has exceeded JD.com and Vipshop, and according to merchants, the number of orders in Yiwu area is far higher than that of Taobao.

　　Overtaking on the curve is fierce!

　　Of course, in addition to Pinduoduo, there are two other platforms that are also regarded as the most promising e-commerce platforms in 2018. Let’s take a look at it in detail.

　　1. Pinduoduo

　　Founded in September 2015, it is a third-party social platform focusing on C2B group buying. Users can buy high-quality products at a lower price through group buying by family, friends and neighbors.

　　It is rumored that Pinduoduo has exceeded the monthly GMV of 40 billion, with a total order volume exceeding JD.com, and has 300 million users on the entire network.

　　The power of Pinduoduo is that it uses the group model to leverage everyone's desire to share orders on WeChat, and the basis for leveraging is "hot products and low prices".

　　Based on the low-priced hot products, the more critical reason for the explosion of Pinduoduo is that it has caught up with the explosion of WeChat Pay's dividends. At the end of 2014, WeChat Pay counterattacked Alipay through sending red envelopes during the Spring Festival. A large number of people who have not been encircled by Taobao and Alipay have been exposed to online shopping for the first time through WeChat coin wallets and Pinduoduo.

　　A survey of Pinduoduo's user institution showed that there are three typical types of people on Pinduoduo. The first is that they have never purchased things online; the second is that they knew that Taobao also spent money, but they did not form habits; the third is that they are Taobao users. Taobao is in an iterative process, and some people will overflow to Pinduoduo.

　　Taobao has cultivated many powerful people before, and these people are extremely good at playing traffic. They are very sensitive to gameplay and traffic, and have their own circle. Now most of the people in this group have left Taobao and gone to Pinduoduo. I think this also shows that Pinduoduo is so popular.

　　2. NetEase Yanxuan

　　NetEase Yanxuan is an original lifestyle self-operated e-commerce brand under NetEase. Currently, it mainly focuses on home textiles and kitchenware products. At an entrepreneurs summit in November last year, Ding Lei proposed the new consumption and strict selection model for the first time.

　　He believes that retail cannot be separated from people, and even more so, the basic core of consumers. The evolution of all retail forms comes from the understanding of user needs, and the consumer group in the mainland is experiencing an evolution called new consumption.

　　At present, NetEase Yanxuan and NetEase Koala have become the two major engines of NetEase's economic growth. In the fourth quarter of fiscal year 2017, NetEase's net income of e-commerce business was RMB 4.654 billion (US$715 million), an increase of 175.2% year-on-year, far higher than the growth rate of 20% of the overall net income.

　　But in Ding Lei's opinion, there is no essential difference between heavy businesses such as pig farming, tea finding, and e-commerce, and Internet businesses such as games. They are all making products.

　　The launch of Yanxuan seems to be due to some accident. Ding Lei, who is not short of money, loves not luxury goods, but quality life. In an interview, Ding Lei said, "I also hope to create moving songs like a musician."

　　3. Micro-select

　　In March, a new joint venture between JD.com and Meili was established based on WeChat, Weixuan, which triggered the e-commerce industry.

　　What is micro-choice?

　　Weixuan is a new joint venture jointly launched by JD.com and Meili United Group, and is based on the e-commerce platform established within the first-level entrance of the WeChat Discovery Channel. Simply put, within WeChat, there will be an entrance for shopping, similar to Taobao. Therefore, it is also called WeChat version Taobao.

　　Why is Weixuan so popular?

　　The last great innovation in the e-commerce industry was Taobao, which was launched in 2003, 15 years ago. The emergence of Taobao has changed the fate of too many people. In that era, as long as you step into the threshold of e-commerce, open a Taobao store and make some money, most of the millionaires and millionaires in the e-commerce industry now start from scratch until they make a fortune!

　　Weixuan is regarded as another Taobao, and with WeChat behind it, there will inevitably be a traffic bonus in the early stage, just like Taobao at the beginning, so whether you can seize this wave of trend is very important for merchants. This time, the micro-choice can be seen as a watershed for e-commerce merchants.

　　Currently, more than 70,000 merchants have entered Weixuan, but the specific gameplay and skills have not been announced yet, and only internal channels can have the latest news.

　　Recently, Laogao E-commerce Club will hold its 40th e-commerce people's regular meeting. At this regular meeting, we will invite the Vice President of Meili United, namely, Mr. Maitreya, Vice President of Weixuan Platform , to share with you the trend of e-commerce from "WeChat". If you want to obtain first-hand information and seize the traffic trend, welcome to participate in the opening regular meeting of Laogao E-commerce Club!