How to explore the keywords of e-commerce websites - Xuanming Network

　　For any website, keywords are the most basic element that drives traffic growth. The only difference is that e-commerce websites require more accurate traffic, because the responsibilities and missions of these keywords are to achieve sales goals, but there is still a certain difference from traditional websites. What do the so-called more accurate traffic mainly refer to? A simple understanding is to enter the traffic of the website through keywords with transaction colors. When mining these keywords, we can understand what everyone’s needs are on the entire network and what content we need to provide to obtain these potential traffic.

　　What angles do we need to do when exploring keywords for e-commerce websites? Let’s follow Laogao E-commerce Circle to learn more about how to dig keywords in detail

　　1. Baidu search keywords

　　What is here is to provide keyword mining to Baidu platform. In addition to Baidu Index, you can view this part of the content. Currently, there are many keyword tools that can query related information.

　　The two tools that webmasters often use are: the tools under Aizhan.com and the webmaster's home platform. It is worth mentioning that some free SEO tools can only query a certain number of keywords. If you need to query more, you will need to pay.

　　However, for Baidu keywords, for e-commerce, it is just the tip of the iceberg sometimes has a weak demand.

　　2. Keywords for e-commerce platform

　　Authoritative e-commerce platforms and some large-scale vertical e-commerce platforms are platforms that e-commerce websites need to be studied. How to effectively explore the keywords of these platforms is crucial to you. Junlong Network’s senior optimizer said that you can operate through the following methods:

　　At present, there are many professional keyword mining tools for JD.com and Taobao, and basic queries can be made through Alibaba index and word selection assistant.

　　In the drop-down box of the e-commerce website, these keywords can actually be obtained in paid tools. It is worth reminding that this part of the content can be allocated as long-tail keywords.

　　Export the entire site of vertical e-commerce. Some vertical e-commerce companies do not block Baidu Spider crawling. At this time, you can use relevant statistical tools to export the keywords that have ranking on the entire site, that is, keywords that have demand on the Baidu platform.

　　Of course, most of the keywords of e-commerce platforms are keywords with strong demand and have extremely high conversion rates, so everyone needs to pay more attention.

　　3. Social media keywords

　　Researching social media keywords is conducive to e-commerce websites to grasp the weather vane of public opinion across the entire network, and can clearly monitor the popularity of a certain type of product being discussed on social platforms, and find an accurate entry point for e-commerce companies to do word-of-mouth marketing, and sometimes even customize products for demand.

　　4. Keyword mining of e-commerce website blogs and news columns

　　Generally speaking, we recommend that small and medium-sized e-commerce websites open their own news columns or build their own blogs in the secondary directory, which will bring a steady stream of long-tail traffic to the main website.

　　It can be used to further interpret the product, help users make better choices, and will also push relevant discount information instantly. "Recommended Reading: Why Lao Gao's Circle is So Popular"