Swedish brand H&M incident continues to ferment, and many stores are smashed

　　H&M is a well-known Swedish brand and has recently fallen into a racial vortex due to an advertisement. Clan discrimination has long been a very sensitive topic, but H&M is involved in increasingly serious social problems in the United States since Trump was elected president.

　　Following the condemnation on social media, some South African protesters stormed several H&M stores, and local police had to use rubber bullets to disperse the protesters.

　　In the ad photos released by H&M a few days ago, a black boy was criticized for racial discrimination with the words "The Coolest Monkey in the Jungle" printed on his coat. On the 13th, the South African left-wing radical party, the Economic Freedom Fighter Party (EFF), organized local people to protest in front of the H&M store in Johannesburg. Some protesters pushed down shelves and models after entering the store, stepped on clothes thrown on the ground with their feet, and some even stole the goods in the store. EFF leader Malema said that these are all retribution for H&M's racial discrimination advertisements. "We do not allow anyone to discriminate against us and exclude us because of our skin color. All sensible people will think that South Africa should no longer allow this store to continue operating."

　　H&M issued a statement on the same day saying that it had noticed what happened in the South African store and that its employees were not injured, but had to temporarily close all stores in South Africa. According to H&M's website information, the company has 17 stores in South Africa. H&M also issued another apology statement on its official website: "Our position is clear, we are wrong, I'm very sorry."

　　Although consumers in multiple countries have called for a joint boycott of H&M, Munger, the mother of the boy at the center of the incident, said she did not find this an offense and called on people not to exaggerate it anymore. Regarding the "Economic Freedom Fighter Party"'s behavior of smashing stores, Munger said on social media: "Apartheid and discrimination have made some people sensitive to this, and they just want to smash stores for the word "monkey".

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