#Laogao E-commerce Newsletter# [E-commerce Evening News on December 26]

　　#Laogao E-commerce News# [E-commerce Evening News on December 26] 1. Alibaba: Relevant departments are investigating Alibaba's attack on online rumors; 2. The marketing platform's scoring and zeroing rules are released; 3. Tmall and Cainiao open warehouses for warehouse use in Ruijin, Jiangxi to use smart logistics to help the old area targeted poverty alleviation; 4. The first WeChat ID card is issued in Guangzhou; 5. Huawei executives are investigated for suspected bribery.

　　E-commerce newsletter:

　　1. Alibaba: Relevant departments are investigating Alibaba's attack on online rumors

　　According to China News Service, Alibaba said yesterday that relevant government departments and judicial departments are investigating Alibaba's online rumor attacks. Alibaba Group's legal adviser said that Alibaba has encountered nearly 10,000 organized public opinion attacks in a month. Chen Zhanfeng, the controller of public relations companies such as Beijing Wolai, accepted the funds and was commissioned by the financial owners to establish a project code-named "701" in July 2016, organizing writers to create a large number of rumors about companies such as Alibaba, Suning, "Sitong and Yida", and purchased citizenship information to register a large number of online accounts for spreading. (Source: China News Service)

　　2. Marketing platform scoring and zeroing rules are released

　　According to the provisions on the clearance of illegal points deductions in the "Marketing Platform Merchant Management Rules", the illegal points deductions of Taobao/Tmall merchants will be cleared on December 31 of each year. All marketing platforms in 2017 will be deducted points for illegal marketing platforms at 24:00 on December 31, 2017. However, the node processing or other violation handling measures being executed will continue to be implemented until the violation handling expires. (Source: Tianxia Online Business)

　　3. Tmall and Cainiao open smart logistics for warehouses in Ruijin, Jiangxi to targeted poverty alleviation in old areas

　　On December 26, Alibaba Cainiao Network, Tmall, Jiangxi Ganzhou Municipal Government and Ruijin Municipal Government jointly cooperated to solve the efficient transfer of local navel oranges and other agricultural products by opening warehouses for agricultural products in the fields, providing a broad sales and logistics platform for targeted poverty alleviation in the old revolutionary areas. (Source: Tianxia Online Business)

　　Internet newsletter:

　　1. The first WeChat ID card is issued in Guangzhou

　　On December 26, Guangzhou's first "WeChat ID Card Online Application Certificate" was issued in Nansha District, Guangzhou on the 25th, providing national legal document-level identity authentication services for online and offline government services, hotel industry registration, logistics and delivery and other real-name application scenarios. (Source: Xinhuanet)

　　2. Huawei executives are investigated for suspected bribery

　　On December 25, Operator World Network quoted people familiar with the matter as saying that Huawei Consumer BG Greater China executive vice president Teng Hongfei has been taken away for investigation. Regarding the investigation of Teng Hongfei, Huawei told reporters that Teng Hongfei, the former sales director of the China region of the consumer business, has been taken compulsory measures by the public security organs for suspected bribery by non-state employees. The police are under investigation for suspected criminal crimes, and the information disclosed by the police shall prevail. Huawei has always adhered to the principles of honesty and business ethics to conduct business and has zero tolerance for internal corruption.

　　3. Ele.me announced the "Safe List" of "Take-out" tableware

　　According to Sina Technology, the online ordering supply chain alliance including Ele.me, disposable lunch box manufacturers, catering companies, and industry associations jointly announced the first batch of "safeguard lists" to review and screen disposable lunch boxes. Wang Sanhu, chief food safety officer of Ele.me, said that under the guidance of the Beijing Food and Drug Administration, Ele.me conducted special random inspections and monitoring of the food safety indicators of disposable lunch boxes, and collected 30 disposable lunch boxes manufacturers, 52 online merchants, and 58 batches of disposable lunch boxes, and tested them in accordance with the provisions of national standards. The results show that 56 batches of lunch boxes were qualified, while 2 batches of lunch boxes were unqualified. (Source: Sina Technology)

　　Cross-border newsletter:

　　1. VLONE decides to launch an e-commerce platform in Japan

　　Earlier this year, American street fashion brand VLONE opened a three-day pop-up store in Tokyo's fashion brand collection store HEATHER GREY WALL, and all products were sold out on the first day. After initial trial and obtained positive feedback from consumers, VLONE recently decided to open an official e-commerce platform in Japan to sell three items that Edison Chen and one of the brand managers, $AP Rocky. However, due to the A$AP Bari sex scandal, all joint shoes that VLONE and Nike have not yet been released were forced to be cancelled. (Source: Brand Clothing Network)

　　2. NetEase Koala and Huajiantang cooperate to disclose global factory stores for the first time

　　NetEase Kaola Haigou reached a strategic cooperation with Huajiantang, a cultural boutique resort chain. In addition to announcing the details of the cooperation between the two parties, it also announced the details of the NetEase Kaola Haigou Global Factory Store project for the first time. The global factory store was launched for the first time in September 2017. At the Internet Conference, popular products such as Ding Lei’s Internet celebrity scarf came from this project. According to reports, as of now, global factory stores have covered six major categories: clothing, maternal and infant, home, personal care, sports, and food, and nearly 100 products. The sources of factory stores around the world are becoming more and more diverse. In addition to China, there are also many countries and regions such as Australia, South Korea, Italy, New Zealand, Japan, and France. (Source: Sina Technology)

　　Today’s Lao Gao’s view:

　　Let’s talk about content payment: The reason why this trend has been formed is mainly due to WeChat. WeChat did three things in one breath: 1. It provides a unified account system for the mobile Internet; 2. It provides a very convenient way to disseminate and publish; 3. It provides a very fast payment method. WeChat has done these three things, greatly reducing the cost of customer acquisition, conversion and payment of content products scattered throughout the Internet. Therefore, when the cost of spreading content products to each user is lower than the user's psychological price expectations, and coupled with the marginal cost of content products is 0, this new consumer market begins to explode.

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