#Laogao E-commerce Newsletter# [E-commerce Evening News on December 5]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on December 5] 1. Tmall changed its investment rules, and Double 12 will take effect; 2. Jack Ma held a press conference in Wuzhen: he confronted Ding Lei's dinner and Liu Qiangdong's view of poverty alleviation; 3. Liu Qiangdong: Let more women like JD.com in 2018; 4. Tmall Double 11 e-commerce CRM capability index: the highest repurchase rate of women's clothing; 5. Cross-border e-commerce company Huanjin Technology completed a 50 million yuan Pre round A financing.

　　1. Tmall changes its investment rules, Double 12 takes effect

　　In order to adapt to the rapid development of the Tmall platform and improve consumers' shopping experience, Tmall plans to adjust relevant investment promotion rules. The adjustment of this rule will be announced on December 5, 2017 and will officially take effect on December 12, 2017. (Source: Tmall Rules) The "Tmall 2019 List of Renewal Assessment Standards for Various Categories" is revised as follows (see chart).

　　2. Jack Ma held a press conference in Wuzhen: he confronted Ding Lei's dinner and Liu Qiangdong's view on poverty alleviation

　　Jack Ma has been deeply troubled these two days, "Why don't you go to the dinner?", "Are they not invited you?" After asking too much, he simply held a small media exchange meeting to explain this matter clearly in one breath. "I never thought about participating or not participating. Anyway, no one invited me. Of course, I may not have time to invite me. I think I should do more other things when I come. You should care about what signals you expressed, what you learned, and what you share may be more important.

　　3. Liu Qiangdong: Let more women fall in love with JD in 2018

　　According to news on December 5, JD.com started with digital products and gave people the impression that it has always been a shopping website that men like. In an exclusive interview with CCTV Finance, Liu Qiangdong said that in 2018, I hope JD.com will be more fashionable and hope that more women will like JD.com. This may indicate that JD.com will increase its investment in fashion categories. (Source: Sina Technology)

　　4. Tmall Double 11 e-commerce CRM capability index: the highest repurchase rate of women's clothing

　　The "2017 Tmall Double Eleven E-commerce CRM Capacity Index Statistical Report" points out that among the consumption amount of new and old customers, the consumption amount of pet supplies and old customers accounted for 53.93%, ranking first; adult health care, maternal and infant, food, women's clothing and children's clothing fast fashion accompanied by impulse consumption, and the consumption amount of old customers accounted for more than 40%; the consumption amount of old customers in durable industries such as home textile fabrics, women's shoes, luggage, etc. are all below 30%, and the competition for brands is strong. In addition, consumers have high requirements for maternal and child products, and the second conversion rate of new customers is nearly 17%, ranking first. Women's clothing consumers have the highest active old customers, with a repeat purchase rate of 13.86%. (Source: Yibang Power)

　　5. Cross-border e-commerce company Huanjin Technology completed a Series A financing of 50 million yuan

　　Huanjin Technology was founded in 2009 and is one of the well-known cross-border export e-commerce companies in China. Currently, it has 1,300 employees and thousands of suppliers. It sells dozens of SKU products in categories of more than 100,000 through third-party export platforms Amazon, eBay, AliExpress, Wish and its own built platforms. Currently, it has a modern warehousing and logistics center of 50,000 square meters, and its annual capital turnover rate can reach 12 times. (Source: Yibang Power)

　　6. The content of fried dough sticks in Shanghai Internet celebrity store exceeds the standard by more than 9 times

　　Yesterday, the Shanghai Consumer Protection Committee released a report on fried dough sticks from 29 popular fried dough stick stores in the city, including many big-name stores and Internet celebrity stores, and found many problems. What is even more surprising is that 5 of the 29 fried dough stick shops are operated without a license, among which the Internet celebrity store "Awen Night Market Soy Milk Fried Sticks" on Huoshan Road is listed. (Source: Sina News)

　　7. Starbucks and Alibaba have created a selection of baking workshops

　　On December 5, Starbucks Select Shanghai Baking Workshop was officially unveiled. This store is a "new retail smart store" jointly created by Starbucks and Alibaba, and will provide consumers with a digital experience that is seamlessly connected online and offline. This Starbucks in Xingye Taikoo Hui, located on Nanjing West Road, is different from Starbucks, which is generally several hundred square meters. This Starbucks selection baking workshop has a construction area of ​​2,700 square meters and is considered to be a well-known brand investment and innovation practice in Starbucks' 46-year history. (Source: Lianshang.com)

Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!