When we need to run a Taobao store, the first thing we need to learn is how to release a baby. Some buyers think that it is very simple to release a baby. In fact, there are many details that need us to pay attention to when releasing a baby. Let’s talk about how to release a new product baby!
1. Click to publish baby
2. Category selection
We type out the name of the treasure that needs to be published, and the system will automatically match the category, as shown in the figure below. We need to choose the category that best matches our baby. If you are not sure, you can refer to the baby example on the right or directly refer to the category of your peers. After selecting the category, start filling in the baby information.
1. Fill in baby information
⑴ Select the new baby type.
⑵The baby title should be full, so that the search engine will search our baby more accurately.
⑶ The selling point of the baby is mainly to write down the highlights of the baby's quality, service, and logistics that can attract customers. Many people often ignore it and waste it. Although the selling point of the baby is not displayed on the wireless side, it does have a very good position on the PC. For example, the selling point in the figure below is better written, and if it is not written, it will be wasted.
⑷ Baby attributes are a very important point. You must fill in it correctly. If it is filled in incorrectly, it will cause traffic to decrease or directly lead to the baby being removed from the shelves. The attributes of the baby are converted according to the different categories of the baby. First of all, the brand. If the baby is not produced or authorized directly by its own manufacturer, do not fill in the brand, just fill in the other directly. Otherwise, it is easy to cause unnecessary disputes about infringement or counterfeiting. Try to write the item number yourself. Differentiate it. It may avoid too many of the same styles. If the material part is not 100% pure cotton, do not fill in the pure cotton. If the year and season are not 2017, do not write in 2016 or 2015. Try to fill in some basic attributes as complete. If the attributes are not sure, you can ask the supplier, and you can also see how the attributes of the same model of the same model are filled in.
⑸ If you want to customize baby, you need to make sure that you can customize it and choose to support customization. If you don’t support it, don’t worry.
⑹There are five main pictures of the baby, the size cannot exceed 3MB, and the size cannot be lower than a square of 700*700, which will automatically have a magnifying glass function. The first picture is the picture with the highest click-through rate among the test models , because this is the impression picture that customers see. The second picture, the third picture, and the fourth picture mainly show the details, selling points, quality, marketing, service and logistics of the baby. The fifth picture requires a white background picture of the product, which can increase the exposure rate of Taobao homepage. Here I will also talk about the sixth picture, which is only for clothing, long pictures with sizes of 800*1200. Products with long pictures will be displayed first. The main picture video requires additional download of the video software Idio, which can be displayed on both the PC and wireless terminals. The size is 1:1, the time cannot exceed 60s, and it is best to be 9~30s, which can highlight the selling points of the product and attract customers.
⑺Baby specifications. Add the color of the baby. Note the lighter or darker in the notes. Then upload the picture of the baby in this color. If the color is the same, the pattern is different, you can write it yourself.
There are many types of sizes, including general, Chinese, American, English, and average. Just fill in according to your baby's size. If there is no baby size on it, you can also customize the size and you can write the details.
⑻Baby pricing, the price should not be set too low, otherwise it will affect the participation in the event later. You must ensure that your baby’s profit margin cannot be less than 30%. Do not change the price after setting it. The total number of items can be based on your actual inventory, or you can refer to the peers.
⑼The purchasing location is generally domestic. If you are shopping overseas or purchasing agents, you can choose overseas, Hong Kong, Macao and Taiwan. Choose wherever you purchase. In terms of inventory type, you must choose non-spot, otherwise there will be no purchase agent in front of the title.
⑽The payment model is generally a fixed price.
⑾Baby videos are videos displayed in the details and require ordering video services to be used.
⑿The details of the baby are also a key point. The first thing to note is the baby's size. It is divided into PC and wireless terminals. The PC is 750* high (no more than 1000). You can first make the pictures and upload them directly, or use the supplier's pictures directly. The wireless terminal is 480~1240 wide and within 1540 high. It can be compressed automatically with magic pen, and the details cannot exceed 2.5MB, otherwise it will cause the wireless terminal to open pictures very slowly.
⒀Shop classifications to choose which category the baby is suitable for. If you don’t have one, you can go to the store to decorate it yourself. Add new categories to the baby category.
2. Baby logistics service
If the logistics template has been set up before, you can use it directly. If you don’t have it, create a new freight template. Edit the template name yourself, fill in the shipping address with your baby address, and set the delivery time truthfully. If the time is not shipped after the time, you need to pay compensation mechanism on Tmall and Taobao, so this needs to be paid attention to. If you choose the seller to bear the freight fee directly. It can also be customized. The pricing method is generally based on the number of pieces, or according to the weight and volume, depending on the actual situation. The shipping method is selected. The default shipping fee is as much as the price per item. There is generally no need to add more money for each additional piece, and it can also be determined according to the actual situation. In some remote areas, you can check the free shipping conditions in the specified conditions and set free shipping conditions. You can set the free shipping conditions according to the number of pieces and amount, and check the free shipping areas in the region.
3. After-sales guarantee information
After-sales service and warranty service Tmall must provide invoices. Taobao has no rigid regulations and can not be checked to avoid after-sales problems. Return and exchange commitments and service commitments must be checked.
4. Other information about baby
⑴ Select the buyer to pay and reduce inventory when the baby is put on it and encounters maliciously taking it out of stock and causing it to be taken off the shelves when he is put on it.
⑵The launch time is generally chosen to be launched immediately. If you set the scheduled launch time, it is best not to exceed 24 hours, because this may not obtain the new product label.
⑶ You can not participate in member discounts. If there are many repurchase customers, you can also participate in member discounts. This is set according to your own store situation.
⑷ You need to check the window recommendation. Since it is a new product to be launched, you must make a recommendation. In this way, when the system promotes it, you can give priority to the new product.
As long as we fill out all the steps step by step accurately and completely, then our baby is a high-quality baby!
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