When it comes to Tang Monk, what do we think of? He is kind-hearted, kind-hearted, not afraid of difficulties and abstinence... And our master today, his nickname is Tang Monk, but what he does seems to be completely opposite to this name. He sells adult products in e-commerce.
We all know that Tang Monk encountered eighty-one difficulties on the way to obtain the scriptures, but he still overcomes all obstacles and is unmoved, and finally arrives in the West to obtain the true scriptures. Our Tang Monk hopes that he can clearly plan his life path like the eminent monk Tang Monk. No matter how many hardships or temptations there are on the road, he will not shake his determination. Do things with concentration, do only one thing in your life, and make your life full through focus.
Tang Monk’s real name is Wang Zhifei. He currently runs his e-commerce business in Changchun. For 8 years, he has been focusing on e-commerce operations of sex toys. His best result was in 2016, with sales performance ranked second in the entire network. When he achieved this, it was his sixth year of starting a business.
Wang Zhifei
Take the teacher into his wife and take the pain points as the starting point for success in entrepreneurship
Tang Seng’s e-commerce journey is completely inseparable from his college life. He studied automotive engineering in college. In school, he was often favored by other girls and felt that he was a handsome young man. But one day, their school moved, and he was wearing work clothes to move things, and happened to meet their new beautiful teacher. When she saw Tang Seng, who was busy, she thought she had met a migrant worker in the school.
"What? Migrant worker?" This seemed to touch Tang Seng's arrogant heart. "Others think I am handsome, but you say I am like a migrant worker?" He made up his mind secretly, "One day, I will definitely conquer you." He launched a fierce offensive against the beautiful teacher, and the result was naturally self-evident. He completely had his own beautiful teacher, got a marriage certificate during college, and turned the teacher into his wife. "Because his wife teaches consumer behavior, it saves a lot of money for learning, haha." While talking to the author, Tang Seng did not forget to say jokingly.
As early as 2010, when society was not very open to adult products, I believe that people with partners had this experience at that time: every time they went out to be intimate with partners, buying condoms was an embarrassing thing. When they walked into the store, they had to lower their heads. After getting a condom, they quickly paid for it without waiting to find money, so they turned around and ran away. That's right, every time Tang Seng asked a beautiful teacher to go out, he would do something that embarrasses him. Tang Seng, who is business-sensitive, smelled the business opportunity. "I feel that there must be a market behind such pain points. If such sex toys are sold online, it can solve people's embarrassment and privacy protection problems."
So he took his wife to join the e-commerce army and sold adult products online.
At the beginning of his business, Tang Seng received strong support from his wife, but his parents at home did not support him in e-commerce, because in the Northeast, Internet information was originally quite blocked and Internet resources were scarce. Everyone at home feels that opening a Taobao store and facing the computer all day long is like a dependent on the family who plays games and does not miss the right job. His parents found him a job at China's No. 1 Automobile Manufacturing Factory, and his salary was very good at that time. Tang Seng immediately refused, "I still hope to start a business and pursue my dreams."
When a husband and wife have deep love, they will lose gold. Since the beginning of his business, his wife has been with him, and even did not have enough startup capital at the beginning of the company. The wife took her most precious jewelry to the pawn shop for cash, and they used the money to purchase goods and start their business. Among the jewelry, there was a pair of bracelets left by his wife's grandmother, which was her beloved family heirloom. Later, when his performance was good, Tang Seng bought a diamond ring for his wife as compensation.
Now my wife is the company's financial director. Because Tang Seng himself is mainly responsible for marketing operations, the two of them accompany each other and share the same sorrow and joy. They have been through the trough and bottleneck period of their careers. "I feel very lucky to be able to marry my beloved woman. If you have stories to tell your children in the future, you will feel very happy and fulfilled in your heart." Tang Seng said with a smile.
Tang Monk's beautiful wife
Just a few days before the author's interview, Tang Monk and his wife ushered in the crystallization of their love. A little princess came, a "big baby" with a total of ten pounds and one ounces, a little lover in the past life, and a little cotton jacket in this life. Finally, a little angel came to inherit their happiness and beauty.
The top three in the world with clear brand strategic positioning
At the beginning of his business, the reason why he considered doing sex e-commerce was to solve his pain points on the one hand, and the other was that he considered that sex toys did not have off-peak seasons, and market demand was continuous and stable. At the beginning, the sex e-commerce industry did not have corresponding regulations and well-known brands. What Tang Seng had to do was to fill this gap. Now they have started their brand strategy. His three major brands, Yu Na and Houjiu, have their own clear positioning. They have planned the path they will take in the next 5 to 10 years and adopt a focused and focused brand positioning strategy. The three major brands support and relate to each other to form a solid brand matrix.
1. A more popular brand among young people - Jiujiuai Fun Mall. It has been operating for 8 years and focuses on the young people today.
2. The first choice for high-end business people to relieve stress - Monkey Mall. High-pressure and fast-paced work, a life that is plagued by tedious and chores, needs to be moderately relieved, and the urgent desires must be satisfied at the moment. This is a mall brand that will be launched this year under the brand strategic layout.
3. A woman who understands interest will not grow old - seduce Na. Focusing on women's sex toys, this product brand only focuses on research and development, design, production and sales of women's sex toys.
In the future, Tang Monk's team will focus on these three brands. "I hope that in the chaotic industry, we can develop into a high-quality brand with high-quality and high standards of sex toys, and even in the future, our vision is to be able to achieve the top three in the global industry within five years, the whole world." Tang Monk emphasized that "it is the whole world, not just the whole China."
Regarding this year's Double Eleven, we focus on the maintenance and activation of old customers, and the rapid sales tool after the Hexin customer transaction, and strive to break out of Double Eleven. When the author asked about their expected sales this year's Double Eleven, Tang Seng smiled and said, "Keep it confidential for the time being, but we will do our best and it is expected to break through our historical highest point."
Pay attention to the protection of customer privacy
Sex toys is a special category, and most customers are unwilling to be known. In terms of protecting customers' privacy, Tang Monk's team has summarized some valuable experiences after 8 years of operation:
1. After placing an order and completing the transaction, when the express delivery arrives at the customer's location, the backend system sends CRM text messages reminders many times throughout the process, informing the customer of each node of the express delivery to ensure that the customer can sign the express delivery in person to avoid collecting it on behalf of others, resulting in the accidentally unpacking of the package and leaking the customer's privacy.
2. They have also tried to make measures on the express delivery date, noting the name of the product on the date date, and replacing it with common nouns in daily life, such as stationery, clothing, and gifts, to ensure customer privacy.
3. Before the customer places an order, communicate with the customer in advance and remind the customer to delete the specific door number from the reserved address. For example, the address left by the customer is 502, the 5th floor of the Sixth Building. They will advise customers to erase the "5th Floor 502" and call them to get downstairs when the express delivery is downstairs.
This is their 8 years of experience in protecting customer privacy. Only by focusing on user experience can we further narrow the distance with potential users and seize the commanding heights of the auto market.
The terrible crisis of store closure is as sincere as brotherly friendship
If love is the initial driving force for Tang Seng to start a business, then brotherhood is the help of his continued business.
During the period of store expansion, Tang Seng's e-commerce business encountered some minor crises, with serious shortage of working capital and insufficient money to pay employees' wages. Some friends also chose to resign and leave when they saw something wrong. That might be the darkest day on Tang Seng's journey to start a business. In desperation, he chose to overdraw his credit card and pay his employees. When he went to the factory to purchase goods, he could not get the goods because he could not meet the minimum order quantity of the factory. After his classmates found out about these things, they decisively placed the tens of thousands of dollars he earned in a year of graduation in a bank card, and forced the bank card to Tang Seng. You must know that the money is his classmates' all savings.
Later, the classmate simply resigned from his original work unit and joined Tang Seng's entrepreneurial team to help him continue his business. "I am very grateful that my brother can trust me so much," said Tang Seng. "When I have nothing, I can stand up and do such a kind and righteous thing."
Now, his classmate has become a company's entrepreneurial veteran and partner. On the same day that the author interviewed Tang Seng, this classmate was promoted to manager of the operation department. "People who have results will give him more rewards." Tang Seng emphasized his tone when he said.
As the saying goes, there are icing on the cake in the world, and it is a real brother who is helping him in time. When encountering difficulties, someone chooses to leave. He does not believe that you have a future. The real brother does not ask for rewards or dates. He takes out all his belongings and throws his future into the e-commerce entrepreneurship business together.
There are many entrepreneurial veterans in the company who follow life and death, and there are many people and things that touched Tang Seng.
How can you miss all kinds of difficulties and dangers in the process of operating a store? Especially for the adult products category, you may accidentally fall into a vulgar or erotic pit. There are huge challenges in controlling image materials and violation information. Just this year, they suffered a crisis of Tmall store closure due to this problem.
For Tmall stores, permanent closure is equivalent to a matter of falling from the sky. However, after this store closure crisis, the friends in the team did not passively and slacken, and no one chose to leave. Instead, they tried every means to solve the problem and resolve the crisis. They went to find the official communication in person. After verification, it turned out that the permanent closure of the store was a misjudgment, and the store was eventually restored. High demand and high space industries are accompanied by high risks.
The company's major difficulties may not be a bad thing, it is also a good opportunity to test the team. When the store was announced to be closed, all comrades united and did not give up, finding a better way to resolve the crisis. At this time, it can better reflect everyone's affection for the brand and their recognition of the company's value. It turns out that everyone's values are unified, and Tang Seng said that he is very glad to this point.
It is planned to move its headquarters from Northeast China to Hangzhou
The scarcity of talents is a big problem for almost every company, and Tang Seng also believes that talents are a well-known challenge he faces in his future development. We all know that in Changchun, the northeast, the e-commerce industry is not developed, and a large number of talents are out of stock, which leads to scarce local talents and it is difficult to have an efficient attitude towards working. In order to make their careers grow faster and stronger, they plan to move the company's operation center to Hangzhou in 2018, where they carry out core marketing and operations work.
He planned this decision for a year. I visited many brothers' companies within the Laogao E-commerce Club and also communicated with Taobao's waiter. Only by using limited energy and time to the right environment can we achieve greater value results. Compared with Changchun, the development in Hangzhou will definitely be a different result.
What moved Tang Seng was that after he stated this operation strategy at the company's general meeting in January 2017, many entrepreneurial partners took the initiative to apply to go to Hangzhou together. "I don't know whether this strategy is right or wrong, and I have to use actions to test and verify."
"In the first few years of starting a business, my wealth grew rapidly and I successfully purchased the luxury car villa of my dreams. At that time, I thought it was a well-known harvest to make my first pot of gold in my life. However, as I grew older and over the past 8 years of entrepreneurial experience, I increasingly felt that the well-known harvest in life is not how much money you made or how much material you have, but that at this age there are a group of brothers who are with you. Let's do something you love very much together and spend your whole life doing it well." Tang Seng talked about his well-known harvest in entrepreneurship.
I am willing to be good brothers for life with my brothers in the e-commerce industry
Tang Seng has been joining Laogao E-commerce Club for more than a year. When talking about his experience over the past year, he said that he has gained two things:
The first is the gains from experience and knowledge in the industry's e-commerce operations, which has helped to a certain extent promote the improvement of the team. In the Northeast industry information is very lagging behind. After joining the Laogao e-commerce circle, the team's information docking is faster and more efficient, and it also smoothly avoids many risks.
Second, there has been some improvement in mental state and mentality, because e-commerce entrepreneurship is very hard, especially in Northeast China, there are very few people doing e-commerce. The atmosphere of e-commerce entrepreneurship is not mature. He often feels lonely and lonely on the road to entrepreneurship. Since joining Laogao E-commerce, Tang Seng has met many like-minded brothers and supports each other without reservation. From the time when one develops alone, to now finding a group of sincere brothers who work together to do things down-to-earth, more brothers work together in one direction. This way we can go more steadily and for a longer time.
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