JD.com also wants to do unattended retail? The Thousand Regiments Battle is about to begin

　　Overnight, unattended retail has come to the forefront.

　　Recently, it was exclusively learned that JD.com ’s subsidiary JD.com will soon enter the unattended retail field and open a “unattended self-service mini supermarket”. The target market is the office retail scenario.

　　It is understood that JD.com’s mini supermarket single products cover breakfast, afternoon tea, and overtime meals to meet employees’ daily snack needs and support the company’s welfare plan.

　　In addition, it was also learned that companies only need to provide visiting equipment places to introduce JD Home Unattended Mini Supermarket. All products are provided by large suppliers. Fresh and quality equipment are not responsible for loss and damage. JD Home is fully responsible for product procurement, activity management, regular replenishment, delivery, and sorting goods. At the same time, shelves and refrigerators, and other equipment are all free of charge, with zero deposit.

　　Judging from the information obtained, JD.com believes that JD.com’s unattended mini supermarket has four major advantages:

　　Professional supply chain: JD.com relies on JD.com’s professional supply chain to ensure good quality and low price;

　　Quick response: JD.com can rely on JD.com’s professional logistics warehousing and distribution system to quickly respond to corporate replenishment needs;

　　No minimum consumption: JD.com’s unattended mini supermarket does not require minimum consumption;

　　Many discounts: JD Home Unattended Mini Supermarket can provide more discounts. In fact, office retail terminals (snack shelves, self-service vending machines, refrigerators) have appeared since 2015 and officially entered the forefront in 2017. Data shows that the number of domestic companies has exceeded 50 million, and is growing at a rate of more than 5 million each year. In first- and second-tier cities, there are nearly 100 million office workers, and the post-80s and 90s are the main people. Offices have become a consumption scenario close to them and have a market of over 100 billion.

　　The main reason for the explosive development of unattended shelves is that it can achieve rapid laying with a low-cost shelf without complex technical facilities. The opening of JD.com’s Daojia Mini Supermarket marks JD.com’s official entry into the office retail field. However, JD.com is not the only giant to enter the market. According to statistics from the investment community, 15 unattended convenience frames have received more than 1 billion in financing in the past few months, and more than 20 VC/PE have entered the market. Participants and investors also include Alibaba, Xinmeida, etc.

　　The crazy influx of many capital means that the office retail field is about to enter the "Thousand Group War". However, no matter how things change, office and retail are still in the category of retail, which is inseparable from the operation of goods and the control of the supply chain. As Xu Bingdong, GGV Jiyuan Capital, said when investing in Magic Box: "GGV is optimistic about offices, office buildings and other closed and semi-enclosed new retail scenarios. Office retail is not the same as office laying. We are more optimistic about intelligence, supply chain and operations. Retail in any new business format cannot be separated from the essence of retail." (Source: Lianshang.com)

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