Nie Linhai, Ministry of Commerce: B2B has become a new field of rapid development of e-commerce

On September 8, Nie Linhai, inspector of the Department of E-Commerce and Information Technology 　　of the Ministry of Commerce, attended and delivered a speech at the main forum of the 2017 China (Changzhou) E-Commerce Application Development Annual Conference . In his speech, Nie Linhai said that B2B e-commerce is the main body of e-commerce development, and B2B e-commerce is becoming a new field of rapid development of e-commerce.

　　It is understood that this annual meeting is hosted by the Changzhou Municipal Bureau of Commerce and co-organized by the Changzhou National High-tech Industrial Development Zone Management Committee, and attended by Alibaba, Amazon, Zaogang.com, HCK.com, and other companies. The conference is themed "Long-distance running" and focuses on keywords such as Industry 4.0, China Made in 2025, industrial e-commerce, supply chain ecology, etc., bringing surprises and confidence to B2B platforms, and accelerating the construction and formation of the e-commerce ecosystem.

　　The following is the shorthand for the lead:

　　Dear Mayor Liang and dear guests, good morning everyone! I am very happy to attend the "2017 China Changzhou E-commerce Application Development Annual Meeting". E-commerce , as an important application of the Internet in the circulation field, has profoundly changed people's life and production methods, driven changes in marketing, distribution and payment methods, cultivated new consumption needs, opened up new areas of employment and entrepreneurship, and became a new engine for China's economic growth under the new normal.

　　In recent years, my country's e-commerce has achieved rapid development. From 2012 to 2017, the e-commerce transaction volume increased from 8.1 trillion yuan to 116,000 yuan, with an average annual growth of more than 40%, and indirectly driving employment from 15 million to 37 million yuan. In the first half of 2017, e-commerce continued to maintain rapid growth, with online retail reaching 3.1 trillion yuan, a year-on-year increase of 33.4%, and its contribution to the total retail sales of social consumers has reached 34.5%. At the same time, e-commerce has given new impetus to promote supply-side structural reform, achieve economic transformation and upgrading, and improve physical efficiency. Among the e-commerce segments, B2B e-commerce is developing well. In recent years, domestic B2B companies such as steel, petroleum, chemical, coal, and non-ferrous metals have developed very rapidly. B2B will play the efficient connection function of the Internet, realize efficient connection between upstream and downstream supply and demand, and help enterprises overcome problems such as overcapacity, high circulation costs, and insufficient effective supply.

　　B2B e-commerce is the main body of e-commerce development. Currently, the total e-commerce transaction volume accounts for more than 72%. In recent years, B2B entrepreneurship and innovation have been surging, and investment enthusiasm has continued to rise, indicating that B2B is becoming a new field of rapid development of e-commerce.

　　According to the analysis of the recent selection of national e-commerce demonstration enterprises by the Ministry of Commerce, a very obvious change is that areas with good industrial technology are more and more excellent enterprises, such as Jiangsu, Zhejiang, Chengdu, Guangzhou, Shenzhen, etc., and the advantages of B2B innovation model have been highlighted. At present, many traditional companies are transforming through the Internet and e-commerce. However, there is a common problem, which is that the two online and offline skins have formed conflicts within the company and have caused serious internal friction. In fact, in the transformation of traditional B2B companies, in order to do e-commerce, we should truly integrate traditional channels and achieve true integration and development of online and offline, so as to greatly reduce costs and improve efficiency.

　　As a national e-commerce demonstration city, Changzhou City has actively created "Internet +" development opportunities in recent years and has deeply promoted the popularization and innovative development of e-commerce applications. We are delighted to see that Changzhou has fully relied on a good manufacturing foundation, fully leveraged the advantages of the B2B platform, based on the local market, continuously enriched product types, gradually improved service functions, actively expanded the market, and achieved rapid development. Changzhou has held the "E-Commerce Application Development Annual Meeting" for four consecutive years, actively creating a national high-end conference in the B2B field, which fully reflects the high attention of Jiangsu Province and Changzhou City to e-commerce and is also an important foundation for the rapid development of e-commerce in Jiangsu Province and Changzhou City. After we arrived yesterday afternoon, we conducted research at the e-commerce demonstration base, mainly investigating two companies. Their common feature is to provide high-quality services throughout the entire supply chain. These two companies have set a benchmark for the transformation of our traditional enterprises, the development of the B2B model and the going out of cross-border e-commerce . Of course, there are many such companies. Changzhou now has become a learning benchmark for various industries and majors in the B2B field.

　　This annual meeting is themed "Long-distance running", which means that the majority of B2B companies should establish longer-term goals, firmer confidence, and more solid basic skills in research. Facts have proved that both capital and e-commerce entrepreneurs must put their vision more and more on digital and intelligent transformation, and at the same time, they must firmly move towards a professional, quality and transparent path of meticulous cultivation. (Source: Yibang Power Network)

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