Laogao E-commerce Newspaper on August 28th E-commerce Morning News

#Laogao E-commerce Newsletter# [E-commerce Morning News on August 28] 1. TFBOYS joined the company as the future commander; 2. Shared bicycles "black brakes"! Nanjing and other places demanded a suspension of investment; 3. JD.com has changed its logo; 4. South Korea's Lotte Department Store suffered heavy losses and wanted to continue to spend money on its Chinese business; 5. The company made the "comfort women" emoticon package was fined 15,000 yuan and closed for rectification for February.

1. TFBOYS joined the Technology Corporation as the Future Commander

On August 28, at the 2017 "Heart-Hello" star ceremony, Han Kun, the founder of Yi Technology, announced that TFBOYS joined Yi Technology and became the TFO (future commander). At present, many celebrities have joined the position of Yi Technology. In May last year, Jia Nailiang became chief creative officer; in November, Zhao Liying became vice president. (Source: Internet)

Comment: Entertainment is communication.

2. Shared bicycles "breathable brakes"! Nanjing and other places require suspension of delivery

On August 28, after Shanghai, Hangzhou, Nanjing, Guangzhou and other cities banned the launch of new shared bicycles and new cars, Shenzhen recently announced the suspension of new vehicles in urban public spaces. The shared bicycle industry, which is racing wildly, has finally been "blackly braked" under the bottleneck of urban space, and enterprises may enter a more challenging and refined operation stage. (Source: Xinhua Daily)

Comment: Innovation is right, but it cannot be excessively wasted or developed in disorder.

3. JD.com has changed its logo

Recently, I suddenly found that JD.com has quietly changed its logo. This JD logo adjustment is mainly reflected in three aspects: 1. The JD.COM has been removed, and the main color fades have become a red with a higher recognition level; 2. The original metal dog has become a more cartoonish white dog; 3. The overall pattern sleekness has been adjusted. Some people believe that this logo change mainly reflects the trend of Internet companies in decomposition and pursuing public recognition in logo derivative brand mascots. (Source: Internet)

Comment: It will always be optimized.

4. South Korea's Lotte Department Store suffered heavy losses and wanted to continue to spend money on China's business

According to Singapore media reports, South Korea's Lotte Department Store, which has suffered a heavy blow due to the THAAD storm, is considering injecting more funds into the company's Chinese business. Although China's business is deeply affected by the THAAD storm, senior executives of Lotte Group have previously stated that there is no plan to withdraw from China for the time being. (Source: Headline News)

Comment: Business is always related to society.

5. The company made the "comfort woman" emoticon package was fined 15,000 yuan and closed for rectification for February

8月28日消息，近日，将“慰安妇”纪录片截图制成表情包事件引发公众强烈愤慨。27日，经调查取证，警方依据《计算机信息网络国际联网安全保护管理办法》对涉事企业处以警告、罚款人民币1.5万元，并处以停止联网、停机整顿两个月的处罚，对相关责任人进行教育训诫。（来源：辽沈晚报）

Comment: Business needs a bottom line more.

6. Interpretation of JETRO report: Global trade declines in two consecutive years of e-commerce growth

On August 28, the Japan Trade Extension Agency (JETRO) released the 2017 edition of the World Trade and Investment Report on July 31. The main content of the report is: global trade decreased by 3.1% compared with the previous year, two consecutive years of decline, Japan's trade balances achieved its surplus for the first time in six years, and the current status of the e-commerce market. According to UNCTAD (United Nations Conference on Trade and Development), the B2C e-commerce transaction volume in 2015 was approximately US$2.9 trillion, and China has long surpassed the United States and has become a world-renowned e-commerce market. It is predicted that the annual average growth rate of e-commerce in India will reach 39.4% from 2016 to 2020, which is expected to become a huge market that surpasses China. In addition, according to a JETRO questionnaire survey, 24.4% of companies in Japan use the Internet to sell goods, and nearly half of them participate in cross-border e-commerce. (Source: Hugo.com)

Comment: E-commerce is very popular.

7. Tmall's new retail boosts the Chinese Valentine's Day domestic products and Pechoin and other time-honored brands usher in super-rapid growth

With the help of the critical moment of the Chinese Valentine's Day, century-old brands are seeking to rejuvenate their brands. Against the backdrop of Tmall's new retail, it has become a reality for old trees to sprout. Today, Xie Fuchun's e-commerce sales have accounted for one-third of the brand's overall sales, and its sales on Tmall have reached 80% of the e-commerce channels, becoming a key step for the brand to become younger. Pechoin, who is close to 90 years old, has become a group of dark horses for this year's Tmall Qixi Festival with an ultra-high-speed growth of 800%. The music mask launched by Pechoin on Tmall Qixi Festival creates topics through Weitao and Weibo, and connects to Tmall live broadcast to continuously interact with young users, becoming a new topic-level product. Before this, Pechoin had connected to Tmall Data Bank, connecting the content crowd to the diamond exhibition before the Chinese Valentine's Day. This series of layouts also bear fruit during the Chinese Valentine's Day. (Source: E-commerce Online)

Comment: Take advantage of the trend of festival marketing.

8. Yuhang reveals cross-border e-commerce development plan: investment and financing become the focus

On August 28, Yibang Power Network learned that at the pilot work of cross-border e-commerce in Zhejiang Province's industrial cluster cross-border e-commerce development, representatives from Hangzhou Yuhang District summarized the current development status and future plans of cross-border e-commerce in Yuhang Industrial Clusters. According to a representative from Yuhang District, in June last year, under the guidance of the Department of Commerce, Yuhang applied for the "Home Textile and Clothing Industry Cluster Cross-border E-commerce Pilot Project". After the review was passed, Yuhang cooperated with the AliExpress platform to determine the industrial cluster service provider to promote the online operation of traditional home textile and clothing companies that are interested in cross-border e-commerce companies. Through the efforts of the past year, 43 clothing and clothing and home textile companies have settled in the AliExpress Industry Cluster Zone, and 9 enterprises have become benchmark enterprises. (Source: Yibang Power Network)

Comment: Only with planning will there be no disorderly development.

9. Fireball buyer receives RMB 35 million in Series A financing

On August 28, 36Kr learned that the buyer-recommended e-commerce platform Fireball Buyer has completed a 35 million yuan Series A financing, led by Huaying Capital, followed by Biencline Venture Capital and Saifu. It is reported that this round of financing funds will be mainly used to recruit more buyers and increase marketing efforts. Previously, the company had received angel round financing from Angel Bay Venture Capital and Pre-A round financing from Telescope Venture Capital. (Source: 36Kr)

Comment: There are similarities between buying handmade products and Internet celebrities.

10. Alibaba and JD.com launch new version of privacy measures: expressing "down-to-earth"

According to August 28, JD.com, Taobao and Alipay have recently launched new versions of privacy terms. Compared with the old version, the new version of the privacy terms are more specific and detailed, and at the same time they are more "down-to-earth" in terms of expression. Users can even manage personal information more clearly according to the terms and guidelines. The concretization of privacy terms means that the transparency of personal information operation on the Internet platform is further improved, and users have a higher control over personal information. The privacy policies of the three major platforms are being updated one after another in the near future. According to the official websites of each platform, Taobao’s new version of the privacy policy was updated on August 21, JD.com’s update was updated on August 21 (effective on August 27), and Alipay was released on August 23 (effective on September 22). The privacy policies of the three major platforms are being updated one after another in the near future. According to the official websites of each platform, Taobao’s new version of the privacy policy was updated on August 21, JD.com’s update was updated on August 21 (effective on August 27), and Alipay was released on August 23 (effective on September 22). According to Xinhua News Agency, the Central Cyberspace Affairs Office, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the National Standards Commission jointly announced the launch of the special work on privacy terms on July 26, and ended the review of privacy terms on August 24. Among the first batch of 10 online products and services reviewed include JD.com, Taobao and Alipay platforms. (Source: Beijing Business Daily)

Comment: There is progress.

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