When Baidu was being roasted on the fire due to the Wei Zexi incident, its opponents who had been silent finally showed their fangs. 360's official Weibo account @360 Search posted on Weibo at 19:49 today (May 3) at 19:49 pm: "The market is second, conscience is first, we have decided to completely eliminate medical commercial promotion!" This move is like a fatal stab in Baidu's already bruised chest.
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This "360 Search Open Letter to Users" issued in the form of a picture states that "360 Search has carefully studied and made the following decision: From now on, 360 Search will abandon all consumer medical commercial promotion business. " #Specially bold
Next, it bluntly explained the reason for making this decision: "Recently, the Wei Zexi incident of Xi'an University of Electronic Science and Technology has touched the hearts of hundreds of millions of netizens, and it once again pushed the promotion of Internet medical business to the forefront of concern to the media and netizens. Life is at stake, how can it be a joke?"
Zhou Hongyi posted on his Moments: "Actually, according to industry experience, no matter how cruel everyone scolds someone, it is useless. If the momentum is over, no one may care about this matter. New hot spots attract attention. As long as Killing teeth and till you get through, how can you make money from medical advertisements? Life will still be the same as horse racing, dancing, as long as search engine promotion is not treated as an advertisement, as long as the advertisements are mixed in search results, the problems in this industry cannot be solved. We do not expect to change our peers, but we want to have a clear conscience. It is right to make money, but we cannot make money and harm the gods and make bloody money. I hope my employees and I can sleep and stand up."
This statement clearly has a distinct Zhou color and the bloodiness of "AK47", that is: it is all in one go. I took my friend, "We also call on all search companies to temporarily give up their commercial interests for life and health before the relevant laws and systems are improved."
As soon as these words were expressed, whether it was Baidu or Sogou, if it did not follow the pace of 360 Search, it would be on the opposite side of justice and the opposite side of hundreds of millions of netizens. The statement fully portrays Zhou Hongyi and 360's usual fast, ruthless and accurate characteristics, and is full of blood.
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Of course, some analysts believe that 360's move has a clear public relations color because it also finds a way out for itself. "Before the relevant laws and systems are improved, commercial interests will be temporarily abandoned for life and health."
"Temporary" means not giving up forever, but the grasp of the time point "before the relevant laws and systems are improved" is a matter of opinion. And Zhou Hongyi does have a "criminal record" of backfiring. He promised in his statement: "360 Search will stick to two bottom lines. The first bottom line will not be used for medical advertisements, and the second 360 Search will not be used for bidding rankings."
Zhou Hongyi reposted a netizen's Weibo three years ago on February 20, 2013, and clearly stated, "360 Search firmly rejects medical advertisements and welcomes supervision from users and competitors!" Then we knew that he happily slapped himself in the face.
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For this reason, someone on Zhihu specially initiated a question: "360 Search for large-scale medical advertisements, and Zhou Hongyi did not stick to the two bottom lines that he had agreed to. Should this person be scolded?"
I hope that this time 360 is not only to play a beautiful public relations text game and win the praise of netizens, but to give up completely. #A gentleman loves money and takes it with his way
How did netizens react?
Advocate the spirit of de Yitian V: Full mark
Wen-Zai: When I first launched 360 search, I took the banner of conscientious medical search and occupied a lot of shares and promoted them. Now something happened and I canceled it. It is obvious that the speculators
Mazeer: This crisis is a good public relations work. Giving up this part will inevitably give up a lot of income, and there may be some contracts to compensate for liquidated damages. This is the real advantage brought by market competition. Those who are so sad in the comments, even if they are speculating, will you dare to Baidu?
Strawberry from Sakata's house: Just respond to your speed, no matter whether you are speculating or not, I'll give you a thumbs up first
kooqes: No matter what the purpose is, I support 360's move. Search engine silence is the greater misfortune
A-share Xiaoqingxin: Haha, it’s just a naked finishing attack.
Wu Yu Jue: Baidu's public relations should really learn these PR skills
iamcrazy2015: Why do you feel like 360 is eating Baidu's blood steamed buns? Isn’t this advertising on Baidu? ! Commercial institutions do not put the market first, please change them to charity institutions! . . . A conscientious business organization only needs to follow the law and social moral conventions. Why can’t truly good medical care be widely advertised?
Things that are too beautiful need to be wary of, because they can be a daydream. So the question is, will search engines such as Baidu and Sogou make the same decision?
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