#Laogao E-commerce Newsletter# [E-commerce Evening News on August 1] 1. Tmall luxury channel is launched to implement a brand targeted invitation system; 2. Qingdao reported a "sky-high shrimp" consumption dispute: the hotel clearly marked prices without violations; 3. Zong Fuli failed to acquire Chinese candy in the industry and said that it may be put into trouble; 4. The "little yellow car" trademark holder sued ofo for infringement: claiming 3 million yuan; 5. WeChat just released a major function: it can help sell goods.
1. Tmall luxury channel is launched to implement a brand targeted invitation system
On August 1, Tmall luxury virtual App Luxury Pavilion - that is, Tmall luxury channel is launched, implementing a brand-oriented invitation system, and limited editions are open to brands. Tmall said that the channel will be built into a world-renowned online luxury platform for self-operated brands in the future. This is Tmall’s full marketing plan for luxury goods. It is understood that the virtual APP provides targeted displays for precise target consumers, and currently only some 88 super members and luxury consumers are targeted. Tmall will provide personalized displays based on the target user portrait of luxury brands. The search experience of brand words is also completely customized according to brand requirements. (Source: Sina Technology)
Comment: Tmall’s quality life is constantly implemented according to this concept.
2. Qingdao reported "sky-high shrimp" consumption dispute: hotels clearly marked prices without violations
8月1日消息，网友称，在青岛崂山区“渔港水产海鲜餐厅”吃饭时，原先被告知70元/斤的龙虾到结账时变为368元/斤。青岛官方通报称，该餐厅采用标价签与价目表方式标价，符合明码标价规定；点菜间显著位置悬挂消费提示、龙虾标价368元/斤，点菜过程平和，菜单有游客签字。（来源：网易新闻）
Comment: Why play with these little tricks?
3. Zong Fuli failed to acquire Chinese candy and said that it may be a plan
According to August 1, a capital story with high imagination came to an abrupt end after three months of speculation. On July 13, China Candy, which was listed in Hong Kong, issued an announcement that the acquisition offer expired due to Zong Fuli's failure to acquire 50% of the company's shares before the deadline. According to analysis, this acquisition may be because Zong Fuli's Hongsheng Group wants to go public through a backdoor, but it was 'routine'. (Source: Phoenix Finance)
Comment: Zong Fuli talks about the failure to acquire Chinese candy: Deeply regretful and helpful exploration
4. The "Little Yellow Car" trademark holder sued ofo for infringement: claim 3 million yuan
On August 1, the Seventh People (Shanghai) Intelligent Technology Co., Ltd. claimed to have the "Little Yellow Car" trademark, and sued the trademark owner of ofo's Little Yellow Car to Haidian Court, claiming more than 3 million yuan in compensation, and demanded ofo to stop using the "Little Yellow Car" trademark. The Haidian Court accepted the case. (Source: First Financial Daily)
Comment: According to the law.
5. WeChat just released its important function: it can help sell goods
According to August 1, WeChat has sent an invitation to internal testing to some traffic owners: directly implant the advertisement into the article. Currently, optional advertisements are mainly e-commerce products. After users click on the advertisement, they will enter the product purchase page. According to Yibang Power Network, after this function is enabled, the operator of WeChat public account can flexibly insert advertising spaces in the article when editing graphic materials, and select product categories by themselves. The system will match appropriate advertisements according to the content of the article for display. According to the actual clicks of the ad, the official account can obtain corresponding advertising revenue, and the billing model is the same as the advertising space at the bottom of WeChat. (Source: Yibang Power Network)
Comment: Taobao and JD.com should be careful.
6. Tongcheng Tourism announced that it will turn losses into profits of 30 million yuan in July
According to August 1, Tongcheng Tourism announced today that it had achieved a large-scale profit of more than 30 million yuan in July this year, turning losses into profits in a single month, ending the loss situation that lasted for 43 months. Affected by multiple factors such as price wars, Tongcheng Tourism suffered a single-month loss since December 2013, and did not turn losses into profits until the first half of 2017. (Source: Sina Technology),
Comment: Not easy.
7. The green package is fully launched in Shanghai and Nanjing.
According to August 1st, it is understood that from now on, users who use Cainiao Packages and Packages in Shanghai and Nanjing will have the opportunity to enjoy a fully degradable green package and do their best to protect the environment. This is the latest green logistics initiative launched by Cainiao Green Action, Cainiao Gougou and logistics express companies such as Best, Tiantian, Rufengda, and Dianwoda. In Shanghai, 3,500 point-woda riders participated, and Best has invested in environmentally friendly express packaging bags at more than 100 sites. In Nanjing, 3,000 couriers from Tiantian Express received environmentally friendly express bags and prepared to provide them to the sender. (Source: Tianxia Online Business)
Comment: Environmental protection requires the participation of every company.
8. The strongest law enforcement agencies’ alliance to declare war on counterfeiting goods like the control of drunk driving
On August 1, one month after Alibaba announced the "big data anti-counterfeiting map", doubles offices, doubles member units and Alibaba representatives gathered in Hangzhou to hold the "Cloud Sword Alliance" action meeting to discuss the offline cross-regional joint anti-counterfeiting action plan, and respond with practical actions to "anti-counterfeiting like controlling drunk driving." This action meeting is the first public appearance of a member unit of the "Cloud Sword Alliance", and it also means that the big data anti-counterfeiting model of domestic government-enterprise cooperation has entered the stage of deepening cooperation. Chai Haitao, deputy director of the National Doubles Office, emphasized that combating infringement and counterfeiting requires the joint work of the government, enterprises, social organizations and the public to build a co-governance pattern with multi-party participation. (Source: Tianxia Online Business)
点评：力度加大，打假成效显著。
9. Huawei issued a statement denied the rumors that "Huawei phone was installed with monitoring software to collect privacy"
On August 1, Huawei Terminal made a statement on Weibo about the previous rumors that "Huawei phones were installed with monitoring software to collect privacy", saying that the matter was malicious hype. In this statement, Huawei Terminal's official Weibo stated that this malicious slander rumor has caused harm to Huawei's business reputation, and Huawei expressed indignation for this. A special task force has been established to cooperate with the police in investigating the suspect target company and its related individuals, and resolutely hold them accountable for their legal responsibilities. (Source: Internet)
Comment: This rumor must be resolved quickly.
10. State Post Bureau: The appeal rate for express delivery business hit a record low in the first half of the year, with revenue exceeding 200 billion yuan
On August 1, the "Notice on the Economic Operation of the Postal Industry in the First Half of 2017" (hereinafter referred to as the "Notice")) released by the official website of the State Post Bureau showed that in the first half of the year, the business volume of express delivery service enterprises nationwide reached 17.32 billion pieces, a year-on-year increase of 30.7%; the business revenue reached 218.12 billion yuan, a year-on-year increase of 27.2%. (Source: The Paper)
Comment: Like.
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