Creating hot products and driving sales is the ultimate goal of every Taobao merchant. Today, the editor of Laogao Crown Club will tell you how to use the express train to create a hot product.
The so-called hot products are popular among the public, cost-effective, and well-rated and highly sold. The most important thing before creating a hot product is to select and test models. If the selection and testing model are done, then the model is set, and the effective promotion of the express train will be effective, it will be basically no problem for the baby to become a hit.
Selection of models :There are many common options. Store owners can choose the appropriate options according to their baby's performance, such as sales analysis, search selection, event selection, market analysis selection, online selection, old customers selection, direct train , and drilling exhibition selection. Then selecting models through the express train is a better way. Generally, products with shorter loading and removal time and high popularity are more popular, and it is easier to create hot products through the express train.
Test model :After choosing the right style, we need to test the model. Generally, the data after testing the model through our express train is mainly based on the collection and purchase rate, click-through rate, conversion rate, and input-output ratio as the base as the reference latitude to select the most suitable model for promotion. Based on the attributes of the hot products, it is analyzed and the treasures suitable for promotion are placed on the first screen. This model is given priority, and other styles to be tested are placed below, and then product optimization is done to sell the store products while testing the models. After a while, put the best performing products on the first screen to display so that you can test the best product to create a hit.
Promotion of express trains :It is very important to achieve the basic weight and click-through rate of express trains in the early stage. Generally, weekly data is used as the standard. The keywords are not good for a long time, and the click-through rate is generally good. The keywords with conversion and transactions are optimized. The update node of the weight of express trains is updated every 2-3 days, so the improvement of quality scores is also changed based on the weight. It is easy to focus on maintaining a good click-through rate and increasing the scores in the early stage. Focus on keywords. Accurate words can improve traffic and increase points, transaction words can improve roi, and test the good people in the later stage.
It is not a matter of overnight use to create a hit product with direct trains, but also requires a market vision and forward-looking awareness. Laogao E-commerce Club has opened Laogao E-commerce Classroom. We have invited professional e-commerce veteran drivers to explain to you the e-commerce knowledge and some practical problems encountered in Taobao operations. Welcome to register for a trial. 》》》Click to register
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