Alibaba's "anti-counterfeiting evidence warehouse" exposed for the first time 5,000 fakes were deposited as a pre-existing certificate

　　In an office building in the southwest corner outside Alibaba’s Xixi Park, there is a mysterious warehouse covering an area of ​​300 square meters, and most Alibaba employees don’t even know its existence. The warehouse maintains constant temperature and humidity all year round, and there is no sunshine all day long. It also has a unique name: Alibaba Anti-Counterfeiting Evidence Warehouse.

　　5,785 fakes were counted and packed according to category, brand and storage time, and neatly stacked on 30 rows of shelves. These fakes include fake products selected by Alibaba’s mysterious sampling team, as well as fake samples brought back after Alibaba cooperated with the public security to crack down on counterfeit production and sales dens.

　　Build a position: Make fake goods a certificate in court

　　"The main purpose of building a certificate warehouse is to store evidence." Qin Seng (pseudonym), the head of the sampling inspection team, told reporters that since 2011, Alibaba has begun to sample and test the products sold on the platform, and then, based on the test results, impose a series of penalties on unqualified products and merchants for deletion of goods or even clearing of stores. In short, the mysterious sampling team can take out counterfeit and shoddy products from 1 billion online products.

　　"In order to deal with sellers' lawsuits, we store fake goods in the warehouse and use them as evidence in litigation. Sometimes we will take the initiative to sue the sellers for fake goods." Because more than 100 million yuan is spent every year to "buy fakes and verify fakes", Qin Seng is also nicknamed by his colleagues "the prodigal man behind Jack Ma."

　　The fakes in the evidence warehouse are "a wide range of", including the same fake Hermes belt worth 5,280 yuan in Xu Jiayin; fake Dove chocolate that can make people "slim" by eating one piece; fake Han Shu lotion that "big and no hydration"... There are also "trophys" from offline cooperation with the public security to combat counterfeiting: Adidas, Nike, and NB fake shoes from Putian; LV, MCM, Coach bags made in Guangzhou; counterfeit Apple, Xiaomi, Seagate and other electronic products produced by Huaqiangbei.

　　Some counterfeit products are relatively inferior. From the appearance alone, you can see that there is a clear difference from the genuine products. The technology of counterfeiters can be said to be "excellent". Even if these high-quality imitations are delivered to the brand, it is difficult to distinguish the authenticity at the first time.

　　Storage management: Carefully protecting fake goods for three years

　　As evidence, fake goods in the warehouse received special treatment from Alibaba. "It cost more than 200,000 yuan to be renovated in the initial stage. We must ensure that the counterfeit goods are in a constant temperature and humidity environment, while avoiding direct light." Warehouse manager Ling Feng (pseudonym), told reporters that the management of counterfeit goods is very strict. The warehouse has 20 cameras installed, and surveillance 24 hours a day, and three employees are also equipped for daily maintenance.

　　Lingfeng said: "To ensure the completeness of the evidence, we treat fake goods more carefully than real goods. Tags, tags, shopping receipts, accessories, packaging bags, etc. cannot be thrown away or damaged."

　　Every fake item in the warehouse has an appraisal report issued by the brand. Some overseas luxury goods also need to be sent to foreign countries for identification. "Fake goods cannot usually be mailed across borders, so sometimes they can only be taken abroad with human flesh, and then brought back with human flesh after identification." Qin Seng said.

　　The validity period of civil litigation is three years, so fake goods must be kept in the warehouse for three years, waiting for the moment when they become "information of court certificates". The longest fake item in the warehouse is a faceshop cosmetic that was put into the warehouse in December 2012, which has long expired. A new 13-year-old Coach handbag has become obsolete.

　　Destruction: Cutting, knocking, tearing, and tearing are all done by hand

　　What should I do if I have been selling fakes for three years? "Overdue counterfeit goods must be destroyed." Lingfeng said: "In order to avoid polluting the environment, counterfeit goods cannot be incinerated, and we will not look for destruction companies, for fear that they will not strictly control the goods."

　　Therefore, the 30 employees of the company adopted the most original manual destruction method, and operated through original destruction methods such as cutting, knocking, tearing, and falling. The entire process was supervised by the company's legal, financial and business team, and third-party notarization personnel were invited to complete under camera monitoring.

　　Since 2011, the evidence warehouse has destroyed two large-scale counterfeit goods, one in March 2015 and the other in early 2016, with more than 5,000 pieces being destroyed in two times.

　　I am willing to keep a short position to achieve "no fake in the world"

　　At the 2016 platform governance oath-taking conference, Jack Ma once said, "The budget is unlimited, and there is no limit on entry." This anti-counterfeiting evidence warehouse is a microcosm of Alibaba's "anti-counterfeiting national team".

　　In recent years, Alibaba's anti-counterfeiting special forces have been actively cooperating with local public security to combat counterfeiting. In 2016 alone, it provided 1,184 clues to the public security organs; assisted the police in arresting 880 criminal suspects; destroyed 1,419 fake dens; and solved the total amount involved in the case exceeding 3 billion yuan. The fake samples brought back from each counterfeit den are the proud "trophy" of this special forces team.

　　A year of "losing" of 100 million yuan to buy fakes and verify fakes; spending 200,000 yuan to maintain a fake warehouse; invest more manpower and financial resources to file lawsuits with fake stores, and "chasing" fakes and killing three thousand miles away. Alibaba is devoted to the fight against counterfeiting and is not vague at all.

　　However, the chronic disease of counterfeiting cannot be eliminated in one day. Fighting counterfeiting cannot be carried by Alibaba company alone, but also by linking online and offline, mutual cooperation between government and enterprises, and long-term judicial support. "When will the evidence warehouse become an empty warehouse, then 'there is no false in the world' will be realized." This is the wish of Qin Seng, the head of the mysterious sampling team. (Source: Tianxia Online Business)

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