Laogao E-commerce Newsletter on June 23

　　#Laogao E-commerce News# [E-commerce Evening News Brief on June 23] 1. Gree mobile phones were questioned for order swiping, and Dong Mingzhu responded domineeringly: Who bought it doesn’t matter; 2. A man cracked the password of a small yellow car on the street and said that he was just practicing; 3. Rural Taobao posted 618 transcripts: The top ten tyrant provinces, do the top ten tyrant counties have your hometown? 4. Wanda Group: Malicious rumor and smear caused a sharp drop in stock prices, will sue Weibo account; 5. The survey says that 20% of mobile users contributed 80% of advertising revenue.

　　1. Gree mobile phones are questioned for browsing orders, and Dong Mingzhu responded domineeringly: Who bought them doesn’t matter

　　On June 21, LeTV Finance exclusively released "Internet celebrity Ms. Dong is not working? Gree's new mobile phone sales soared a thousand times in one week, and it was suspected of browsing orders, which exposed the truth behind the powerful performance of mobile phones in the "color world". In response, Gree responded that order brushing is a "rumor". As for why there were consecutive comments, the other party could not explain clearly. On June 22, Dong Mingzhu, chairman and president of Gree Electric Appliances , said at the Xinhuanet Sike Lecture Hall: "It doesn't matter who buys it, it's all a user for me." (Source: LeTV Finance News)

　　Comment: Embarrassing.

　　2. A man cracked the password of a small yellow car on the street and said that he was just practicing his skills.

　　On June 23, near Xi'an University of Architecture and Science and Technology, a young man was half-squatting beside a small yellow car, concentrating on turning the lock surface with his hands, but someone did not notice it even when he approached. When passers-by realized that he was cracking the password lock of the shared bicycle, he quickly spoke out to stop it. But the man claimed that he heard from his friend that the lock of the small yellow car could be unlocked, but he was just practicing his hands. (Source: Huashang.com)

　　Comment: Haha.

　　3. Rural Taobao posted 618 transcripts: The top ten local tyrant provinces, do the top ten local tyrant counties have your hometown?

　　According to reports on June 23, rural Taobao data showed that during this year's 618, home appliance products were the most popular, with air conditioners, refrigerators, washing machines, and flat-screen TVs occupying the majority of villagers' consumption. Several single products such as Gree, Little Swan, TCL, Midea, and Aux have been hotly watched by villagers. In terms of purchase amount, Henan, Fujian, Shandong, Hunan, Hubei, Guangdong, Guizhou, Anhui, Zhejiang and Yunnan have become the top ten "local tyrant provinces", while Helinger, Longhai, Qichun, Pingjiang, Ningxiang, Huaxian, Zhao'an, Pinghe, Hengxian and Linzhou have become the top ten "local tyrant counties". Among them, villagers in five provinces including Henan, Shandong, Hubei, Hunan and Anhui are the most enthusiastic about purchasing large appliances. (Source: E-commerce Online)

　　Comment: Rural demand cannot be underestimated.

　　4. Wanda Group: Malicious slander and smear caused a sharp drop in stock prices, will sue Weibo account

　　On June 23, Wanda Group officially stated that some people maliciously speculated that banks issued notices to sell Wanda bonds, causing Wanda Film's market value to be reduced by more than 6 billion yuan, which had a negative impact on Wanda Group's reputation and will sue the Weibo account that spreads rumors. (Source: Wanda Group)

　　Comment: There are risks in spreading rumors.

　　5. The survey says 20% of mobile users contributed 80% of advertising revenue

　　According to foreign media reports, analysis and in-app purchase company Soomla said that the top 20% of active mobile users contributed at least 80% of advertising revenue. This 80/20 rule is not only suitable for users who consume within the application, but also for users who browse advertisements. This is because active apps and game users browse a lot of ads to get the rewards they want. These findings prove the existence of "advertising whales". (Source: Tencent Technology)

　　Comment: The 28th law is everywhere.

　　6. Alibaba and Publicis Group reach strategic cooperation to jointly plan global marketing

　　On June 23, during the Cannes Advertising Creative Festival in France, Alibaba Group officially reached a strategic partnership with Publicis, the world's leading advertising communication group, to become an advertising agency partner for connecting to Alibaba's Uni Desk platform. The two parties will work together to plan Uni Marketing's global marketing, use the power of data and technology to achieve brand growth, and provide customers with brand operation capabilities based on big data support. Alibaba has also transformed from a simple e-commerce giant to a service ecosystem in a broader sense, providing various businesses including online payment, big data and cloud computing, entertainment, logistics and marketing. (Source: Tianxia Online Business)

　　Comment: Alibaba Group has transformed from an e-commerce platform to a big data company, providing high-quality life to Chinese and global consumers by integrating trade, content and technology.

　　7. Dong Mingzhu responded to "on the mobile phone screen": It was a promise not because of the beauty

　　On June 23, "Is the screen on the phone boot up because it looks beautiful?" At the Xinhuanet Sike Lecture Hall on the 22nd, Dong Mingzhu, chairman and president of Gree Electric Co., Ltd., was asked again about endorsement of Gree mobile phones. Dong Mingzhu responded that it appears more on behalf of promises, rather than on behalf of myself being beautiful or not. Dong Mingzhu said that many advertisements are agents of celebrities, and many consumers choose products with respect and trust, but the results of using them after buying them are completely different, which hurts consumers' trust, which is also very harmful to the company. (Source: China Economic Network)

　　Comment: To be honest, Dong Mingzhu’s entrepreneurial marketing strategy is a bit rough.

　　8. The first acquisition of shared bicycles: Mobike acquires your bicycle and join forces to block ofo

　　On June 23, an insider revealed to Tencent Entrepreneurship last night that Mobike will close the acquisition of UniBike in the near future, which will also become the first merger and acquisition case in the shared bicycle field. Regarding the acquisition amount, the other party expressed inconvenience to disclose it. However, he said that the investor who previously raised 100 million yuan in the A round of financing by Youbike was Mobike. People familiar with the matter told Tencent Entrepreneurship that Youbike will form a synergistic effect with Mobike in the future. Mobike focuses on the high-end market, while Youbike hopes to seize a large number of users in the low-end market by free deposit. (Source: Tencent Entrepreneurship)

　　Comment: ofo is in big trouble.

　　9. Unmanned convenience stores are coming, and Shanghai begins pilot testing

　　On June 23, the mobile smart design convenience store piloted in Shanghai, and the Amazon GO model may be the first to be implemented in China, including mobile, unmanned management, automatic replenishment, 24-hour mobile phone summoning, and solar power supply. Doesn’t it feel a bit black technology? Looking forward to it! ! ! (Source: E-commerce News)

　　Comment: It is always good to try more.

　　10. Unicom denies Tencent Alibaba’s $10 billion financing of mixed reform continues to be undecided

　　According to June 23, media reported yesterday that " Alibaba and Tencent will participate in financing of about 10 billion US dollars in China Unicom (Weibo). Baidu, which previously decided to participate in financing, decided to withdraw." Tencent Technology asked China Unicom for official confirmation, and the other party denied it. According to reports, Alibaba and Tencent will lead the investment of 70 billion yuan (US$10.25 billion) in financing, of which 50 billion yuan is planned to be raised through additional issuance, and the rest will be filled by selling some A-share stocks. Baidu, which previously intended to participate in the financing, decided to withdraw. Alibaba, Tencent and other potential investors have yet to reach a final agreement on the terms. (Source: Tencent Technology)

　　Comment: It's also delayed.

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