How to make the main picture on Taobao to increase click-through rate?

　　The main image is the first visual effect of the product. If you want to improve the click rate of your baby , you must do the main image well. So how to do it to be considered as the main image well? Below, the editor of Laogao Crown Club will tell you how to make the main picture on Taobao to increase click rate.

　　1. Highlight the product selling points

　　In the product itself, it is mainly reflected in style, material, size, function, etc., and everyone should be clear about this. The most important thing is product creativity. The most core points of product creative performance are mainly product quality and product scenarios. This is very particular. These are the most core points that cater to buyers to do creativity.

　　Next is a differentiated selling point. We can not only make differentiated selling points from the product itself, but also differentiate in some aspects such as vision, service, packaging, and logistics. These differentiation can be changed.

　　Next, the colors, buttons, hot spots, characters, etc. in visual elements can be used as selling points for visual elements to shape. For example, hot spots can be integrated into them with some Internet buzzwords and some embarrassing encyclopedias, etc., such as non-standard categories of shoes and clothing, characters are very important, and these are all visual elements.

　　2. Directly hit consumer pain points

　　There are three main parts of the pain point, which will be related to how our main picture undertakes the transformation. These three parts are:

　　1. Feeling safe before purchasing

　　2. Decision-making during purchase

　　3. Feelings of worry after purchase

　　Therefore, these three parts will be something we need to put ourselves in our shoes, so that we can think about these three issues from the perspective of a buyer, so that we can reflect the subsequent improvement and solutions, and we can also achieve certain results.

　　3. Learn to analyze visual elements

　　In the analysis of visual elements, we need to do several important things. First, it is an analysis of the competitive environment. We need to analyze the pictures of sellers in Taobao search and Tmall search in the entire competitive environment. There are also several key elements, background color, psoriasis ratio, number of selling points, copy content classification, and image shape. These elements are all things we need to investigate and pay attention to. The main purpose is to open up differentiation and make our pictures stand out more.

　　There are several precautions in the visual elements of our main picture. You can also pay attention to it and pay attention to it. You can also say that there are several suggestions:

　　1.Don't have more than three colors

　　2. No more than three fonts

　　3. Mix and match in Chinese and English

　　4. Use more numbers and fewer men

　　5. There are big and small, there are main and secondary

　　The above is how to make the main picture on Taobao to increase click-through rate by Laogao Crown Club . Hope it will be helpful to all sellers.

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