Apply For Membership
EN

Current location: Home > News > E-commerce Information > Tmall adjusts the 30-day worry-free return rules and pays attention to the following four points

Tmall adjusts the 30-day worry-free return rules and pays attention to the following four points

2017-06-13

　　On June 13, in order to better protect consumers' rights and interests and provide consumers with more considerate services, Tmall changed the "30-day worry-free return service specification".

　　This change will be announced today and will officially take effect on June 20.

　　The new rules have mainly changed the following:

　　1. Increase service timeliness commitment, and the service provider promises to come to the door before 23:59:59 on the day agreed with the consumer and complete the 30-day worry-free return service.

　　2. In terms of service guarantee, if the service provider fails to perform the 30-day worry-free return service as promised for the service limitation, each sub-order must pay a penalty of 30 yuan to the consumer, and the penalty will be paid directly to the Alipay account bound to the consumer’s Taobao account in cash.

　　3. Cancel the following rules: If there are gifts or paper invoices, they must be returned to the merchant together. Loss or damage to the gift or the loss of invoice will not affect the return of the product. The gift is damaged or lost, and the buyer shall bear the corresponding tax on the loss of the invoice.

　　4. Added disclaimer clauses for service providers: If the following special circumstances exist, the service provider may not bear the responsibility of performing the 30-day worry-free return service due to failure to perform or failing to perform the 30-day worry-free return service as promised in accordance with the service limitation period.

　　1) If the service is not available or the service cannot be provided according to the service time limit commitment due to consumer reasons (changing the door-to-door address, unknown address, wrong address, inaccessible contact, refusal to sign, etc.);

　　2) The address of the consumer to pick up the piece is in a special area such as a school, unit or residential community, which is not allowed to enter, resulting in the inability to provide services according to the service time limit commitment or the inability to provide services;

　　3) If the service is not provided as promised in accordance with the service statutory limitations due to force majeure or the service cannot be provided ("force majeure" refers to unforeseeable, inevitable or insurmountable objective situations and other objective situations that affect door-to-door services, including but not limited to national or regional air or ground traffic system control or interruption (such as weather reasons, etc.), or communication system interference or failure, or government actions, war, earthquake, typhoon, flood, fire, heavy fog, heavy rain and other similar events).

　　The following are the specific changes:

Tmall adjusts 30-day worry-free return rules

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao Crown Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!

Share to:
Tags for this article: Back to list
More Information
×
×
Privacy Policy
×

Platform Information Submission-Privacy Agreement

· Privacy Policy

No content yet


           

Agree and Continue
×
Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider
ose who sell aphrodisiacs, those who sell courses, those who conduct learning and training teaching, and even some who are in the edge.

The above is basically the monetization model of Douyin in the general direction. Naturally, there are some ways around Douyin’s small direction of making money. For example, we are a service provider that can make money without controlling goods or anchors, and being an intermediary can also make money. For example, a junior, I am a shaping and conveying Douyin store anchor.

Only by understanding the monetization model can we position ourselves more accurately what we can do. We will disassemble what specific capabilities, experience matching, goods matching, content matching, and manpower and material matching are needed in the monetization mode.



Compatibility matching under different business models


1. Horizontal decomposition under live sales mode


Live sales are nothing more than a model for people and goods yards. In the people-to-go yard mode, people and goods are the key points. If there is better innovation in the field, it will be icing on the cake.

The live sales person model is mainly live broadcast by experts and sellers. The product model is to choose alliances and sellers.

To put it directly, it is to be an anchor with your own goods and an anchor with your own control of goods.

For anchors who do not have their own goods, the most important thing is their operation and promotion capabilities and product grouping levels, and at the same time, the content creation level is also required.

Why is the level of operation and promotion topped the list? Since there is no traffic, it is equivalent to live broadcasting against the air, let alone conversion. Therefore, the ability to obtain traffic is the first priority.

If you don’t have this ability, how should you start? That is the ability to select products and content creation. As we all know, Li Ziqi has no purchasing links whether it is her Douyin account or content on Weibo. But her agency finally opened an official flagship store on Tmall to sell ginseng honey, beef chili sauce, and snail noodles and nut lotus root powder that became popular all over the Internet.

Therefore, when there is no live broadcast level in the early stage, you can first explore your own short video planning, shooting, and video editing capabilities. Start with short videos. After all, short videos can also be used to bring goods.




2. Horizontal disassembly under short video sales mode


In fact, in the ecological environment of Douyin live streaming, the threshold for selling short videos is the lowest, but it is also the highest. At the lowest point, you can publish it by taking a short video and meeting the link requirements. The highest is that if you want to have a short video to ship, and it is a one that costs thousands or more than tens of thousands of orders, you need your strong product selection ability, planning ability, shooting level, and editing level.

Especially those who need to appear in a live film or cultivate a personal IP, the requirements are relatively high and need to match more manpower and material resources to operate. For most people, starting with a simple life with selfies and starting with a video explanation of a certain vertical category, one mobile phone stand, one mobile phone, and one product, just start talking about it.

Therefore, it is actually not difficult to deal with the question of what to do in Douyin. The difficulty is how to choose your right position. Because everyone is a different social subject. Some people open stores and have many products. They know a lot about the products, but they don’t understand all kinds of online operations. Some people are opening online stores themselves and understand the operation of traditional Douyin e-commerce, but they don’t understand the Douyin ecosystem and don’t understand the content of short videos. Some people are full-time mothers at home. They have never worked in physical stores or e-commerce. They focus on their children's food, clothing, housing and use in one day.

Only by targeting different groups and combining their own situations can we clarify what to do. For example, if you open a store, you are good at finding the lowest-priced products from different channels. From this point of view, can you take a picture of the process of purchasing goods and accumulate trust? And there are two types of people watching your video. One is the end consumer, because he thinks that you are a store and has a high sense of trust, and can buy products directly from you. Another type is people who only want to open a store but don’t know what to do with the store and want to know. Can you think from more perspectives (to become your own physical store brand?)


Share to:
Tags for this article: Back to list
More Information
×
×
Privacy Policy
×

Platform Information Submission-Privacy Agreement

· Privacy Policy

No content yet


           

Agree and Continue
×
Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider