Laogao E-commerce News Weekly Information (May 15-May 19)

#Laogao E-commerce News# Weekly Information (May 15th-May 19th) 1. Zhang Ziyi appeared on Tmall Parent-Child Festival, and more than 90% of the brands competed for maternal and child bonuses; 2. #Alipay new function# promoted the monthly shared bicycle card; 3. AliExpress implemented closed brand management for three categories in succession; 4. Shared washing machines appeared on the street to wash a bucket of clothes starting from 20 yuan; 5. Alibaba's revenue in 2017 exceeded 158.2 billion yuan.

1. Zhang Ziyi appeared on Tmall Parent-Child Day, and more than 90% of the big brands compete for maternal and child bonuses

On May 15, "Wake Up Mom" ​​Zhang Ziyi appeared on the 520 Tmall Parent-Child Day with a high ponytail and a black dress with sequin, recommending consumers the non-toxic crayons she found on Tmall. This parent-child festival, which kicked off in Shanghai's environmentally friendly landmark, not only attracted star hot moms such as Zhang Ziyi, Ada Choi, Ye Yiqi, Fan Weiqi, but also attracted more than 90% of well-known maternal and child brands around the world to participate. Executives of 17 industry-leading brands including Pampers, Wyeth, Mattel, TCP, All-Milk Times, and Yingshi, are on the spot to help, which can be called a "Double 11 trend ceremony" in the maternal and child industry. (Source: Tianxia Online Business)

Comment: Women and children are the best money to make.

2. #Alipay new function#Press the monthly card of shared bicycles

On May 18, after exempting deposit and scanning the code to unlock shared bicycles, Alipay launched a new service: shared bicycles can ride 50 times for 9.9 yuan. The monthly card is only available for payment using Huabei. The purchase time is from May 16th to June 30th. It must be activated in the bicycle app before July 10th before it can be used. The first 30/50 rides will be free for each 1 hour within 30 days from the date of activation. Free eligibility is not transferred. The same client can only participate in one event during the event. (Source: Kuai Technology)

Comment: The activity is strong, and there are two reasons: the market occupation or user stickiness is insufficient.

3. AliExpress implements closed brand management for three categories in succession

On May 18, yesterday afternoon, Alibaba's export e-commerce platform AliExpress issued three consecutive announcements stating that the platform will implement closed brand invitation management rules for three categories: mobile phone data cable, wedding dress and shoe industry. AliExpress said that the implementation of brand closed management rules is mainly to optimize the industry market, enhance buyers' shopping experience and enhance consumers' confidence in purchasing goods. At present, it is mainly implemented for the shoe industry and mobile phone data cable categories. In the future, the platform will further optimize the management of wedding dress categories and implement closed brand invitation management rules. In addition, AliExpress has closed investment in wedding dress categories since May 9, 2017, Beijing time, and is only allowed to targeted invitations on the platform. (Source: Yibang Power Network)

Comment: In fact, this is not the first time that AliExpress has achieved closed brand management.

4. Shared washing machine appears on the street to wash a bucket of clothes starting from 20 yuan

According to reports on May 19, after the emergence of shared bicycles, shared power banks and shared basketballs, washing machines have also begun to enter the "sharing era". According to a set of pictures released by Visual China, a group of public washing machines appeared in a commercial square in Xuhui District. Public washing machines are divided into two types: washing machine and dryer. The public washing machine with a capacity of 18KG is marked with a price of 40 yuan/barrel, an 8KG capacity of 20 yuan/barrel, and a 18KG capacity of 10 yuan/15 minutes. (Source: NetEase Technology)

Comment: It's really crazy, it's exactly the same as O2O back then.

5. Alibaba's revenue in fiscal year 2017 exceeded 158.2 billion yuan

According to May 19, Alibaba Group released its Q4 financial report for fiscal year 2017 and its full-year performance report for fiscal year 2017 last night. According to the financial report, Alibaba Group's revenue in fiscal year 2017 was RMB 158.273 billion, a year-on-year increase of 56%; adjusted net profit was RMB 57.871 billion. The Group's revenue was 38.579 billion yuan, a year-on-year increase of 60%; net profit under non-US general accounting standards increased by 38% year-on-year to 10.44 billion yuan. (Source: Alibaba Media Group)

Comment: Financial reports are also part of the display of corporate strength and have a great impact on stock prices.

6. The new version of "Privacy Waybill" is released for the first time: couriers and customers hide their mobile phone numbers in both directions

On May 19, SF Express held the first "Yujian Future-Information Security Summit" in Shenzhen on the 17th, focusing on personal privacy protection and jointly discussing the current situation of the information security industry and new trends in future development. At the summit, SF Express disclosed its full-process information security solution for the end-to-end express delivery for the first time, and the new version of the "Privacy Waybill" was released for the first time. At that time, the customer's phone number, address and name of the customer will be protected by the entire process and will not be easily leaked during the collection and delivery process. In the future, SF Express will contact customers through the "one-click call" function of the handheld terminal. What customers will receive will be a unified 95338×××× exclusive phone. If the customer refuses to answer or misses the phone, they can call back to the phone and find the corresponding dispatcher, which is equivalent to hiding in both directions to avoid information leakage! (Source: Ocean Network)

Comment: As long as the cost problems and technical thresholds are solved, they can be vigorously promoted.

7. Alibaba 1688 introduces Dada electronic contract to build a "new procurement" ecological system

On May 19, Alibaba's 1688 major enterprise procurement platform recently reached a cooperation with the third-party electronic contract platform Law, and officially launched third-party electronic contract services on the 1688 major enterprise procurement platform. 1688 Large Enterprise Procurement Platform Introduction Method Dada Electronic Contract Service is regarded as the transformation from traditional domestic procurement to "new procurement", breaking the traditional offline procurement model and moving to the Internet to complete the work on the enterprise procurement side. Yu Zhonglian, the initiator of the B2B Research Institute, said that in the long run, the large-scale use of electronic contracts on B2B platforms is a major trend. But this requires a process, and B2B upstream and downstream can accept the gameplay of electronic contracts. (Source: Tianxia Online Business)

Comment: Electronic procurement, convenient and environmentally friendly.

8. Ele.me will stop selling membership cards and will promote super members in the future

According to the news on May 18, according to the Ele.me APP, Ele.me has stopped selling its membership cards. Relevant personnel replied that Ele.me plans to promote super members, and after the membership system is changed, the discount will still be well-known among mainstream food delivery platforms. In the future, Ele.me will invest more resources in improving platform operation efficiency, expanding distribution teams and intelligent dispatching systems. (Source: Internet)

Comment: Not looking forward. The various membership cards nowadays are basically of little use for most consumers.

9. Tmall International and Unilever jointly deploy the billion-dollar maternal and child market

On May 18, Unilever and Tmall International, a well-known domestic cross-border e-commerce platform, jointly launched Unilever's new baby care brand "Doven Baby", and held the "Mommy Shopping Global·Baby Shopping Moisturizing-Tmall International Dove Baby First Launch Ceremony" at the Alibaba Group Headquarters in Hangzhou. This cooperation has far-reaching significance for both parties. As a well-known domestic cross-border e-commerce platform, Tmall International has joined hands with international fast-moving consumer goods giant Unilever to achieve global synchronous sales of brand maternal and infant products. Compared with traditional overseas shopping, it greatly shortens the logistics cycle, brings consumers better products and more convenient shopping experience, and has also become a strategic step for both parties to open up the global sales chain of maternal and infant goods. (Source: E-commerce Online)

Comment: Children's money is easy to make.

10. Ele.me and Li Video cooperated with 3 million delivery staff to work as part-time photographers

On May 17, Ele.me and information short video platform Li Video officially reached a strategic cooperation. The former has 3 million Hummingbird delivery staff, as the "Ele.me Brother", will join the Li Video Photographer platform as a whole and will enjoy all rights and interests of Photographer. For Li Video, the cooperation will greatly increase the magnitude of its camera reservoir. (Source: Phoenix Technology)

Comment: How to coordinate the contradiction between food delivery and shooting?

11. Alibaba has done a big thing, Tencent, Baidu, and Didi have all come

On May 17, at the launch conference of the "Reunion" system 3.0 launched by the Ministry of Public Security, "Reunion" delivered a report card: As of May 15, 2017, a total of 110 billion pieces of information were pushed, nearly 500 million people had received push information, 1,317 missing children were released, 1,274 people were retrieved, and the recovery rate was 96.74%. In his speech, Yang Dong, director of the Office of the State Council's Anti-Travel Inter-Ministerial Joint Conference and Director of the Criminal Investigation Bureau of the Ministry of Public Security, expressed his respect for Alibaba Group and various new media and mobile application teams that support the construction of the Ministry of Public Security's emergency release platform for the "Reunion" of the emergency release platform for children missing information. The Ministry of Public Security also announced the list of 7 newly connected APPs on the spot, including Tencent News Client, Baidu, Yidao, ofo, etc. So far, there are 21 APPs connected to the "reunion" system. (Source: Tianxia Online Business)

Comment: The reunion system is great.

12. The Food and Drug Administration randomly inspected 3 batches of food that failed to meet the requirements of Feiniu.com and others on the blacklist

On May 17, according to the website of the State Food and Drug Administration, the State Food and Drug Administration recently organized the sampling of 478 batches of samples of seven types of food, including grain processing products, edible oils, oils and their products, biscuits, convenience foods, and 475 batches of samples passed the sampling and inspection project, and 3 batches of samples failed. Unqualified products have been detected on e-commerce platforms such as Tmall, Feiniu.com, and JD.com. (Source: China News Network)

Comment: Never believe in the conscience of a businessman.

13. Express delivery pollution: less than 10% packaging recycling, tape degradation is difficult

On May 17, recently, the "Green Express to Colleges and Universities" activity jointly initiated by the State Post Bureau and the Central Committee of the Communist Youth League was launched at the same time in six universities across the country. The event advocates saying "no" to non-environmental and toxic and harmful express packaging materials, and gives priority to the use of non-toxic, harmless, degradable, and recyclable online shopping goods and express packaging; adhere to rational consumption, advocate reduced volume life, consciously choose moderate packaging, and refuse to pay for excessive packaging. (Source: Economic Reference News)

Comment: It is the obligation of every responsible company to contribute to sustainable development.

14. A fake item loses four times the consumption. Alibaba sues three fake stores in a row in half a year.

Recently, Alibaba filed a lawsuit against Xu Moumou, a fake merchant who sold fake Wuliangye wine and his partners in court, claiming 100,000 yuan in compensation and demanding a public apology. On May 9, the People's Court of Songjiang District, Shanghai officially accepted the case and was scheduled to open a trial on June 22. This is not the first time Alibaba has taken up legal weapons in order to exhaust all means. In January this year, Alibaba has filed a lawsuit against a merchant selling counterfeit "Swarovski" jewelry on the platform, claiming 1.4 million yuan in compensation. This case is also the first domestic e-commerce platform sued the owner of a fake store. On April 25, the case of Alibaba suing the sale of fake "royal cat food" merchants was publicly tried in Fengxian District Court of Shanghai. Alibaba claimed 2.67 million yuan from the counterfeit merchants, which is also the first platform anti-counterfeiting case in China to open trial. (Source: Tianxia Online Business)

Comment: Fakes are not only a pain for Ali, but also a pain for society.

15. Nanjing established a "blacklist" of shared bicycles. Breach of trustworthy persons are prohibited from registering and using them.

On May 16, the reporter learned from the Traffic Management Bureau of Nanjing Municipal Public Security Bureau that in response to the situation of evading and handling of traffic violations by shared bicycle users, starting from May 15, the Nanjing Traffic Police Department will jointly establish an information sharing "blacklist" mechanism with 8 shared bicycle companies including Mobike, Xiaolan, OFO, and implement a shared bicycle credit sharing mechanism. (Source: Daily Economic News)

Comment: It is easy to build a blacklist, but it is difficult to execute.

16. Forbes released 30 transformers that influence the world? Rookie Tong Wenhong and others are on the list

According to May 18, Forbes recently released the 2017 Global Changemakers list, and 30 outstanding entrepreneurs from around the world, including Merck CEO Ken Fraser, founder of Dyson Electric in the UK, and Tong Wenhong, chairman of Cainiao Network, etc., were finally on the list. There are three entrepreneurs on this list from China, the other two are Cheng Wei, founder of Didi Chuxing and Zhou Qunfei, founder of Lens Technology. (Source: Cainiao Network)

Comment: When Forbes first released the global changers list in 2016, Wang Tao, who had been selected in China with Jack Ma, Wang Jianlin, Terry Gou and DJI Technology.

17. In order to promote the rice cooker, Lei Jun did not hesitate to challenge Liu Qiangdong.

On May 18, Lei Jun attended the 2017 "Da Zhi Move Cloud" Industry Development Forum today and made a speech. He said that Xiaomi wanted to be the best rice cooker company. When he saw Chinese people running to Japan to buy rice cookers, it felt very puzzling. Later, after studying it, he found that domestic rice cookers were indeed very spicy. I saw that there are more than 1,000 rice cookers on JD.com, but the one that meets the micro-pressure standard is zero. (Source: Internet)

Comment: Let’s learn from Dong Mingzhu.

18. JD.com launches fashion war: joining the American Clothing and Shoe Association

According to May 15, JD.com just established a large clothing business department not long ago, and announced its entry into the fashion industry with a high profile. Recently, it has taken a new move - officially joining the American Apparel & Footwear Association (AAFA), and since then it has become a certified "safety" member by the association. The reason why safety is mentioned is that AAFA, as a non-profit organization in the United States that is committed to managing the use of chemicals in fashion brands, requires its members to strictly refer to the relevant non-standards of the association during the production process to ensure that the goods sold by member brands do not contain harmful locations. (Source: Interface)

Comment: JD.com has obtained AAFA certification this time, which is considered to be a professional endorsement for its follow-up actions in the fashion industry. This move is in line with the platform's repeated emphasis on "authentic" when selling electrical appliances and electronic products.

19. Taobao Salted Fish Second-hand Mobile Phone Market List Release

On May 15, Xianyu released the "Xianyu Mobile Phone Storm List" for the third time, and released the data on users of different genders, cities and ages for the first time. Once the list was released, it caused heated discussion among netizens. This time, Xianyu Mobile Phone Ranking launched the concepts of "net outflow" (selling volume is greater than buying volume) and "net inflow" (buying volume is greater than selling volume). Data shows that the iPhone 6, which has extremely high buying and selling volume, follows the "gradient" circulation rhythm, that is, a large number of iPhone 6s flow out of first- and second-tier cities and then into third- and fourth-tier cities. OPPO R9 and vivo X7 follow the standards of going back and forth in terms of circulation. While OPPO R9 pours into second-tier cities from time to time, vivo X7 is separated from second-tier cities from time to time and flows into other cities. (Source: Xianyu)

Comment: The price of second-hand mobile phones indirectly reflects the brand value of the mobile phone.

20. April retail data of consumer goods: total increase of 10.7%

According to the website of the Bureau of Statistics on May 15, in April 2017, the total retail sales of consumer goods was 272.78 billion yuan, a nominal increase of 10.7% year-on-year (the actual increase after deducting price factors was 9.7%, and the following are nominal growth except for special statements). After seasonal adjustments, the total retail sales of consumer goods in April increased by 0.79% month-on-month. Among them, the retail sales of consumer goods units above the limit were 122.53 billion yuan, an increase of 9.2%. From January to April 2017, the total retail sales of consumer goods was 113.102 billion yuan, an increase of 10.2% year-on-year. Among them, the retail sales of consumer goods units above the limit were 497.65 billion yuan, an increase of 8.2%. (Source: Securities Times)

Comment: The environment is bullish.

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