Content e-commerce must be clear about fatal problems

　　#Laogao E-commerce Knowledge# As we all know, the same product can be driven through the same methods such as search and other traffic, which is very expensive, which is equivalent to burning money. Using social networking to promote popular products is easier to attract users' attention and attract traffic through low-cost content.

　　Therefore, the "content + e-commerce" model of innovation in marketing model has emerged. The diversified applications of the mobile Internet provide more entrances for the mobile shopping field. The e-commerce platform integrates other mobile applications and uses big data to achieve accurate off-site delivery and recommendations, and divert traffic on-site.

　　Why does this happen? Content is like a sharp knife, which can meet users' pain points and needs, but e-commerce is an effective way to generate profit points.

　　Different from the previous content advertising monetization, the current content e-commerce monetization model has achieved the true release of content value. For example, in an article, the core value concepts in the content and the value of consumption concepts will be directly conveyed to the target user audience through dissemination, and through the influence of content and shopping guidance, transactions will be directly achieved, truly realizing the entire chain of content dissemination, including content generation.

　　For example, "Auntie" is a content at the beginning, using the menstrual period of women as the content, filtering a large number of target users through their respective attributes, then cultivating their own community, and then becoming a community, and gradually starting to graft the e-commerce business.

　　Content e-commerce is very rich in formats. Content you think of or unexpectedly, including pictures and videos, can be used to sell things, and the product content is operated as a product.

　　There are three levels in the Internet business model. The bottom layer is product-centered, the middle layer is platform-centered, and the highest layer is community-centered. In this way, community business will appear: content + community + business! Content has media attributes and is used as the entrance to traffic; community has relationship attributes and is used to accumulate traffic; business has transaction attributes and is used to monetize traffic value.

　　Users are aggregated because of good products/contents/tools, and then precipitated through the platform. Because of participatory interaction, common values ​​and interests, a community is formed and a deep link is formed. It is customized to meet the needs through transactions, and everything is natural.

　　This business model actually faces challenges. Whether it is an e-commerce platform or a self-media, if it wants to remain vibrant and be loved by users, they need to continuously produce high-quality content. Moreover, the competition among major e-commerce platforms or self-media is so fierce that no one can guarantee that their content can always dominate the minds of users.

　　So the best way is to turn your fans into authors, let users produce content with you, and spread the content in interaction, so that the content will continue to flow and keep pace with the times.

　　Live streaming is the best interpretation of "content + e-commerce". The direct and vivid characteristics of live broadcasts enable the content carried in live broadcasts to accurately disseminate the opinions of internet celebrities. The immediacy and interactive nature of live broadcasts enhance the sense of participation and trust of fans.

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