Why do other people’s traffic soar when they are all new?

　　Xi Murong said: "Life is a river that flows endlessly, we are all those who cross the river." On the left bank of the river of life is forgetting, and on the right bank of the river of life is remembering. We rode our own boats to shuttle across the left and right banks, and then we realized that we should forget what we should forget and remember what we should remember.

　　When everyone complains about why their babies have no traffic every time they are on the shelves, whenever everyone watches other people's babies soar as soon as they are on the shelves, have you ever considered problems when they are on the shelves? How can babies on the shelves achieve high weight and new products?

　　Title selection

　　Remember, don’t just use other people’s keywords directly, because search engines will not show two identical treasures. We first determine our own core word, then use this core word to extend the long tail word, and then combine it into a title.

　　We need to understand a trend: Taobao’s traffic is becoming more and more scattered, channels are scattered, keywords are scattered, and time is scattered. So if your baby is not a baby that meets market demand, then there will only be a few words that can bring you traffic, which can be beneficial and disadvantages.

　　The disadvantage is that your individual baby will definitely not have as much traffic as before. The good thing is that for new products and new stores, your optimization direction will be clearer. In other words, you don’t need to look for any keywords like before.

　　So how do you find these keywords? We open the business consultant (other software is OK, but the business consultant is the most accurate. If not, it is best to see if your friend has shown you), then open the market, conduct keyword search query, enter your core keywords, and then comprehensively consider the click rate, conversion rate, and mall click ratio in the relevant keywords. Find words with high comprehensive data and compete around this word. Remember, your competitive words are different at each stage. Find words that you can get a share of. Those that show the best may not be suitable for you.

　　Category attributes must not be misplaced

　　I want to say that 30% of novice sellers died because of wrong questions or missing the property of the baby. Although it is a bit alarmist, the real proportion can only be higher. Therefore, when we upload the baby, as long as there are any properties and categories, we must fill in all the properties and categories of the baby, and we must not fill in the error.

　　Because at the beginning, all stores were labeled, search engines mainly match traffic through two channels: title and attribute. If your attributes are incomplete, you will lose the opportunity directly. For example, if you are applying for a job in a company, which is a computer company, and the basic requirement is a computer certificate, and you do have one, but when you submit your resume, you do not reflect this certificate, and the company will not even give you an interview opportunity, so the reason is that it appears to yourself.

　　And recently I found that many friends directly use supplier information to improve the baby information when they are on the shelves. I almost got angry. This is a well-known taboo for the baby on the shelves. Not to mention that many suppliers are not fully written or even randomly when writing product information. You may use supplier information directly to make the information wrong, but there is no weight. So we must fill in according to the actual attributes of the baby. It is best to buy it yourself and try it, and then go deeper into the product.

　　Main picture selection

　　The main picture is like a face, the face of your store. The first thing that is shown to everyone is the main picture. You must take care of the shooting of the main picture. The first four pictures are normal. Just don’t have moss. The fifth type must be set with white background and model-free tiled pictures. This is the opportunity to be displayed on the homepage! The sixth picture is set according to the official size of 800*1200. This is the main picture of the wireless terminal. You must do it if you can do the main picture video, because the buyer will undoubtedly increase the residence time. Will it indirectly weight you?

　　Get new at the staggered time

　　Although I have to admit that the weight of the time taken off the shelves has a very small impact on natural search, especially on the wireless side, I still have to tell you that if you are a novice store, search engines will allocate traffic to you through the time taken off the shelves to a large extent, so you should also pay attention to this point.

　　Here we will apply the principle of breaking apart. As mentioned above, search engines will not show two identical treasures. If our product arrangement drops at the same time, it is destined that at most one treasure has traffic weight. Although we do not need to deliberately block the time of removal, we can stagger the time point.

　　All services that can be activated will be enabled

　　What services can be activated? Such as cash on delivery, seven-day no-reason refund, free shipping insurance, Huabei payment, credit card payment... as long as you have the conditions, you will open them all. Because this will not cause you trouble, it will provide customers with more protection and services, invisibly improve the comprehensive quality of the store and increase your own competitive opportunities.

　　Make a circle for your products

　　Simply put, it is to choose a competitor for yourself, but it does not mean that you can easily decide on your opponent. For example, those TOP merchants, we must be unable to compete when they are on the shelves. We choose an opponent that is similar to ourselves and is a little better than ourselves, and then find a way to surpass them. We can go to those big sellers to learn from, such as going to check their details pages or reviews, and see where their good places are good and where they are easy to sell. Then we quickly do it, and then see where their bad places are, and then let ourselves avoid these shortcomings.

　　Recently, many friends often ask me in Wangwang group. Teacher, how can I position my competitors? How do I know what I should learn from my experience? In fact, our Taobao search engines are just about to put your competitors in front of you. As long as you search for your core keywords and filter them according to your product on the search results page, the main dimensions are key attributes + price + focus keywords. Is your competitor still unclear?

　　As for what are the experiences that we small sellers should learn. It's very simple. For example, after looking at these competitors, you can know how much sales you need to rank high, how to set your price to be the most attractive, how to do your buyer show? How to write your evaluation? How to highlight your baby's selling points, etc., these are all learned, and friends can also start from here.

　　Summarize:

　　As the trend of personalization becomes more and more obvious now, we must understand how to grasp our personalized traffic. The main purpose of personalized search is to improve conversion rate. Personalized search has already given the most accurate customers to your store, so what you need to do next is to improve your conversion rate. At this time, we need to position our buyers, that is, label the buyers, and then push our products to buyers who need us the most. For example, the direct train can be used to open the promotion of search groups, especially custom groups: this suggestion must be done, because the positioning is accurate and the conversion rate is very high. (Source: Aged E-commerce Operation)

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