#Laogao E-commerce News# Weekly Information (April 10-April 14) 1. JD.com tried convenience stores and said that it would open one million stores within five years; 2. AliExpress revealed its own platform data: overseas buyers have exceeded 100 million; 3. Taobao launched "Taoxianda": becoming a new traffic entrance for Hema Fresh; 4. Alipay assisted new retail, and internally tested online and offline general members; 5. YTO also started a cross-border e-commerce company and set up a mother mall to sell imported goods.
1. JD.com tried the waters of convenience stores and said that it would open one million within five years
On April 10, JD Group CEO Liu Qiangdong announced in his personal headline account that JD Million Convenience Store plans are released, and JD will open more than one million JD convenience stores nationwide in the next five years. Liu Qiangdong said that half of these million convenience stores will be in rural areas, and every village must have them. This plan is also the third offline cooperation project after JD.com’s 10,000 home appliance stores plan. At the same time, Liu Qiangdong also said that JD.com has an offline and online integration project, which is currently in a confidential state. (Source: Today's Headlines)
Comment: When JD.com is doing offline, the battle with Suning will eventually become even more stalemate.
2. AliExpress’s self-revealed platform data: Overseas buyers have exceeded 100 million
April 10th news, today, Alibaba AliExpress announced that as of 4:56 am today, AliExpress buyers have exceeded 100 million. In addition, AliExpress also stated that AliExpress has currently covered 220 countries around the world, covering 18 languages, and wireless sales account for as much as 59.3%. According to data released by AliExpress in June last year, in 2015, AliExpress had more than 34 million overseas independent buyers, and at that time it was expected that the number of independent buyers would reach 100 million in 2016. (Source: Tianxia Online Business)
Comment: With the increasing number of users, AliExpress has begun to actively transform "Tmall"
3. Taobao launches "Taoxianda": becoming a new traffic entrance for Hema Fresh
According to April 9, Hema Fresh has officially connected to Taobao. It is reported that Taobao APP has added a new Taobao Xianda entrance, which can directly place an order on Taobao to purchase Hema Xiansheng products and provide one-hour delivery service. However, the function is currently only available in Shanghai. After actual experience, the reporter found that the orders produced by Hema Fresh may adopt an independent payment system. After Hema Fresh's products are added to the shopping cart, they will not appear in the Taobao shopping cart at the same time. Taobao may only function as a traffic entrance. (Source: Yibang Power Network)
Comment: Traditional fresh food retail companies are moving online, and fresh food e-commerce is gradually deepening offline, and they all hope to open up the entire link.
4. Alipay assists in new retail, internal testing of online and offline general members
On April 9, a person close to Alibaba revealed that Alipay is internally testing a heavyweight product - an online and offline universal membership card, allowing merchants to connect the membership system and sales system. The whistleblower explained that taking Uniqlo as an example, consumers' Uniqlo store membership card could only be used in stores in the past, but after the product was launched, the membership card could be used at Uniqlo's Tmall flagship store at the same time. (Source: Yibang Power Network)
Comment: The value of a membership card is proportional to how many places it can be used. This product may broaden the use scenarios of merchant membership card.
5. YTO also does cross-border e-commerce and set up a mother mall to sell imported goods
According to April 10, recently, YTO Express announced the official launch of the "YTO Mom Mall" through its official WeChat. According to its official introduction, the online mall takes "global products" as its business direction, including maternal and child products, beauty and makeup, personal care, nutritional health care, home cleaning, global food, grain and oil seasoning, local specialties, etc. It has been launched on the WeChat Mall and Android version of the APP. In addition, the mall also has an overseas direct mail channel. But the channel seems to be not perfect and not so "overseas". (Source: Yibang Power Network)
Comment: SF Express and its employees have done it, but it seems that they are all...
6. The key data of the 3C industry in Dunhuang.com is released
According to April 9, Dunhuang.com recently released the "2017 3C Industry Report", using data to review the development of the 3C industry in 2016 and point out the huge development potential of the mobile terminal in 2017. The report shows that in 3C industry in 2016, nine categories grew by more than 100%, among which VR, wearables, and cameras grew by more than 150%, with 100% growth rates below 100%. However, these product lines developed rapidly in 2016 and were the key product lines in 2017. Dunhuang.com said that it will still become the industry that the industry focuses on supporting development. (Source: Yibang Power Network)
Comment: The mobile terminal has great potential, but you don’t need to pay too much attention to avoid wasting resources.
7. Tmall has implemented 48-hour shipping, expected to take effect by the end of May
According to reports on April 11, since the establishment of Tmall's "delayed shipment" rule, the social logistics capabilities have undergone earth-shaking changes, and merchants' own shipment capabilities have also been greatly improved. At the same time, as consumers' requirements for overall logistics timeliness are getting higher and higher, Tmall plans to adjust Tmall's delayed delivery rules and first solicit opinions from users on this adjustment. Main changes ①1. For Tmall merchants, the delivery requirements are adjusted from the original 72 hours to 48 hours; ② The products belonging to the special category of Tmall have been adjusted: the domestic appliances are no longer regarded as special category products due to their high timeliness requirements. (Source: @Taobao Customer Service Taobao)
Comment: Experience improved.
8. Alibaba and Beijing TV signed a "Taiwan Network Alliance"
On April 14, Alibaba Group and Beijing Satellite TV held a press conference on Beijing TV and officially signed the "Taiwan Network Alliance" strategic cooperation agreement. After the establishment of #Beijing Satellite TV Alibaba Network Alliance#, it integrated e-commerce and television channels for the first time. For merchants, entering from the large-screen TV content entrance provides entertainment marketing services that integrate product and effect; for viewers, from watching TV programs on a single line to a new two-way, interactive, all-round three-dimensional entertainment experience. The linkage between online and stations will achieve a win-win situation between Beijing TV and Alibaba, and mutual benefit between merchants and audiences. (Source: Beijing News)
Comment: Controlling media resources has now become the standard for large companies. This is not good.
9. JD.com said it will open 5,000 "maternal and child experience stores" within three years
April 10th news, this afternoon, JD.com announced that in 2017, JD.com's maternal and infant category will launch a "4+" plan, that is, comprehensively upgraded to four aspects including cooperation, model, channel, and marketing. Among them, in terms of channel sinking, JD Supermarket will work with Beiquan to open 5,000 "JD Maternal and Child Experience Stores" across the country within three years, focusing on third- and fourth-tier cities. (Source: Phoenix Technology)
Comment: This year, JD.com is going to make a big move to the offline market.
10. Help sellers increase store traffic, AliExpress launches a new feature
According to April 14, AliExpress has recently launched a new feature. Currently, the store navigation bar can support customized products, and sellers can set up the store navigation bar classification as they wish. At the same time, it can also group the existing products in the store, such as "New Product Direct" and other columns to the store navigation bar for display, so as to truly realize my store navigation! (Source: Yien.com)
Comment: It is convenient for sellers to carry out personalized operations.
11. Fabricating facts and infringing on Taobao’s reputation rights, self-media person Feng Dongyang apologizes and compensates
On April 11, Taobao sued the self-media person Feng Dongyang for rumor-making infringement case. Recently, Feng Dongyang took the initiative to admit his mistake and apologize. On April 11, Feng Dongyang submitted a letter of understanding to Taobao, admitted his mistakes on multiple media platforms and publicly apologized to Taobao, and also paid compensation to Taobao. On November 4, 2016, a self-media account named "Feng Dongyang" published an article on Today's Toutiao titled "People's Daily exposed the list of unqualified products, and the gap between Taobao and JD is obvious." The article claims to be reprinted from the People's Daily, but actually fabricated content that does not exist in the People's Daily report. The next day, the Toutiao platform deleted the article. On November 10, 2016, Taobao filed a lawsuit with the Yuhang District People's Court of Hangzhou City, suing Feng Dongyang for publishing false content, demanding him to stop infringement, publicly apologize, and claim RMB 10 million. (Source: Tianxia Online Business)
Comment: In the era of self-media, we have freedom of speech, and we must also be responsible for our own speech.
12. Tmall Electric Appliances announced its 2017 strategy and latest data
According to reports on April 11, Tmall Electric Appliances released its 2017 strategy and latest data. 1. Tmall Electric Appliance City’s key work this year empowers merchants to help brand merchants realize consumer operations and omni-channel connections; 2. Diversified consumption needs in family scenarios, and health has become the core concept; pure natural materials have become the consumption trend of residential furniture. 3. Customization has become a new trend in consumption, and brand customizing products for segmented groups has become an industry trend. Young users have great consumption potential, and the consumption growth rate of post-90s and post-95s has exceeded 90% for two consecutive years, far higher than other groups. (Source: Yibang Power Network)
Comment: Quality consumption will open up more markets.
13. Reputation may promote the "code" strategy: use QR code to discover offline
On April 11, an insider revealed to reporters that word-of-mouth may launch a word-of-mouth "code" strategy in the near future, using QR codes to expand its offline business business. It is understood that this is a 2017 annual strategy for reputation, and its importance is self-evident. In terms of word of mouth, we mainly want to use the QR code as a commercial entrance to help merchants and consumers interact better and strengthen the ecological layout of word of mouth. (Source: Yibang Power Network)
Comment: As a synonym for Alibaba’s offline ecosystem, the business outline of reputation is becoming clearer.
14. Alibaba releases joint communiqué for counterfeiting: build a global anti-counterfeiting community
On April 12, Alibaba Anti-Counterfeiting Alliance issued a "Joint Communiqué" in Hangzhou today, proposing to jointly build a global 24-hour anti-counterfeiting community without time difference. Before the publication of the communiqué, 30 global brands, as members of the alliance, held a one-day closed-door consultation on April 11 and reached a consensus: the trend of globalization is further accelerating the distribution and flow of goods and services around the world. The traditional single anti-counterfeiting model is no longer enough to meet the above challenges. It is urgent to unite brand rights holders, e-commerce platforms, and law enforcement entities, and urgently to "fight against counterfeiting like drunk driving." (Source: Sina Technology)
Comment: False and counterfeit sellers are a cancer of the industry and must be eradicated.
15. State Administration for Industry and Commerce: Online shopping complaints increased by 42.8% year-on-year in the first quarter of this year!
On April 12, the State Administration for Industry and Commerce released an analysis of consumer complaints in the first quarter of this year today, showing that a total of 402,000 consumer complaints were accepted, an increase of 16.3% year-on-year, and the increase in online shopping complaints reached 42.8 respectively, mainly concentrated in large e-commerce platforms, Zhejiang, Beijing and Guangdong, where online merchants are concentrated. The three provinces account for 93.9% of the total number of online shopping complaints in the country! (Source: CCTV News)
Comment: The amount of e-commerce is enough, but there is still a lot to do in terms of details. Why does the experience become an important attraction? Because too many people do not do a good job of experience.
16. The official account can be cancelled, and the nickname and email will be released.
According to April 12, today, WeChat officially announced that from now on, WeChat public accounts can be automatically cancelled. After verifying their identity information or verifying the account subject, users can initiate the cancellation process in the official account background - "Public Account Settings" - "Original ID". WeChat official stated that personal ID card information or personal WeChat account can be bound to up to 5 WeChat public accounts. Many users have reached the upper limit of accounts that cannot be re-registered or bound to a new account, which has caused some inconvenience. The "account cancellation" process is launched this time. On the one hand, it can release identity information to register or bind more needed accounts; on the other hand, it can also clean up some inactive accounts on the platform and release nicknames, registered emails and other resources. (Source: Sina Technology)
Comment: WeChat is becoming more and more humane.
17. Taobao store owner was sentenced to ten years in prison for selling fake drugs without permission
According to reports on April 13, without obtaining a drug business license and imported drug registration certificate, Wang Yonggang and others opened several Taobao online stores to sell a total of more than 1.9 million yuan of drugs produced overseas. In June 2016, Wang Yonggang and seven others were convicted of producing and selling fake drugs. Wang Yonggang and Wang Hailiang appealed. Recently, The Paper learned from the Huaian Intermediate People's Court that on March 15 this year, the Huaian Intermediate People's Court of Jiangsu Province upheld the original verdict in the final trial. Wang Yonggang was sentenced to 10 years in prison and a fine of 3.5 million for the crime of selling fake drugs; Wang Hailiang was sentenced to 4 years in prison and a fine of 500,000. (Source: The Paper)
Comment: Typical cases, pay attention.
18. Tmall relaxes the authority to change business entities and strengthens the standardization of changes in brand store entities
On April 12, Tmall announced a new regulation, regulated changes in store business entities, opened application permissions for some stores and changes, strengthened the standardization of changes in brand store entities, and better serve brand parties and consumers. As more and more brands continue to grow on Tmall, companies seek to go public or set up professional e-commerce companies to run stores, or brands choose to replace operation service providers, take back the store to operate their own operations, etc. Based on their own development strategies, they need to change the business entities of Tmall stores. This opening is mainly aimed at brand stores with certain business capabilities and honest operation. For consumers, after the store entity changes, it will be handed over to the brand or the brand trusted agent operator to operate. The overall product quality remains unchanged, and the product richness and service quality enjoyed by consumers will be more guaranteed. (Source: Tianxia Online Business)
Comment: The introduction of this rule is intended to help merchants solve the problem of being unable to continue operating on Tmall due to changes in the entity during the business process.
19. Tmall Electric Appliances Meijia plans to new retail, launching 100,000 digital stores in 2017
On April 11, Tmall Electric Appliances Meijia released its 2017 strategic development plan for the first time: to do overall operation around the "home" scenario, promote 100,000 digital stores, and incubate 5 emerging industries with a total of 10 billion yuan within three years. The former refers to helping brands enter the era of online and offline integration, while the latter refers to Tmall using big data to help merchants realize flexible supply chains and transform into C2B manufacturing, thereby bringing sales growth. Yin Jing, president of Tmall Electric Appliances Meijia Business Group, said that Tmall will empower merchants to prosper the entire electrical appliance Meijia ecosystem through five major methods, including new technology, omni-channel, new manufacturing, all-around marketing, and C2B customization. (Source: Tianxia Online Business),
Comment: Scenario-based is an important dimension of current brand strategy.
20. 2017 China Family Scenario Internet Consumption Insight Report
On April 11, the First Financial Business Data Center (CBNData) and Tmall Electric Appliances and Meijia Business Group jointly released the "2017 China Family Scenario Internet Consumption Insight Report" This is the first domestic Internet consumption report based on home scenarios, including home appliances, small home appliances, 3C digital, home decoration, furniture, home furnishings, books, flowers and other 13 industries, covering nearly 8,000 categories and more than 75,000 domestic and international brands. The report is based on Alibaba's big data, and has a deep insight into the consumption behavior of Chinese people online, revealing that China's family scene consumption has six major trends: younger, healthy, intelligent, personalized, trendy and refined, providing an important reference for people who are increasingly paying attention to the quality of life. (Source: First Financial Daily)
Comment: Merchants pay attention to research.
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