Analysis of senior store sellers: What are the reasons why it is difficult to make your Taobao

　　In fact, whether it is Tmall or Taobao, there are many ways for our sellers to succeed, but there are only a few reasons for failure, especially those who are tight capital turnover and constantly try, and fail to summarize and analyze the problems. I fantasize that business will definitely start in the peak season next month.

　　There are many people in the big platform of Taobao. They share successful experiences and various glorious history, but few people talk about their lessons when they fail. In fact, failure cases can be avoided in the process of hard work. What we are talking about is a failed operation path. What they do during business operations, and perhaps many stores are also in this situation.

　　Of course, everyone needs to summarize what is mentioned below. If this is the case, should we make a breakthrough and take a different path.

　　1. No overall plan, take one step at a time

　　At that time, I actually had a plan in my mind, which was to spend a year to expand my Taobao business, but I didn’t refine it. The promotion plan I made only knows some things to do, what monthly sales were, and I didn’t think about the effect after each step was completed and what needs to be done in the next step, what purpose was to be done, what goals should be achieved, and what impact would it have on the subsequent goals if the previous step was not completed.

　　At that time, I only had a sales target, what is the monthly sales, but I didn’t know where to start from how to achieve this target, how to operate and complete it, what promotion methods, various event planning, etc.

　　2. There is no way to operate the stones across the river

　　In a large platform like Taobao, quite a few small sellers hold multiple positions. As long as they don’t lose money, they can make small profits and are content. They just hope to combine some of their own small experiences to operate. Suddenly one day, the character explosion made the store popular, but if there is a team of stores and a lot of people to support, it is to enter a dangerous place.

　　In fact, experience is the level of familiarity with one's profession. When no one in a team is familiar with the core position of operation, it is a very terrible problem. It will lead to unfamiliar with the tasks responsible for each position, and the coordination between each position will be insufficient. After a lot of attempts by improper methods, the cost increases and the cost is long.

　　3. Don’t understand the importance of data analysis, it depends entirely on your feelings

　　Because I have no experience and do not understand the importance of data, I do not care about the results of various data. However, in such a platform, data is so important that it can reflect the problems of the store. When operating, I only look at the store's sales and the money I received, and I don't know the meaning behind each data at all.

　　Sometimes, I will look at it carefully, but I just look at it. I don’t know how to analyze the problem points and solve it. For example, the access time of one of our product details pages feels a bit short, only two minutes. Are we going to increase the length and length of the details page? When registering for the event, the reason why I can't pass is "the overall score of the store is too low". Long-term preparation is just such a result. Are you tired and powerless?

　　4. Don’t understand your peers, competitors

　　In fact, the purpose of understanding and paying attention to peers is not to simply imitate, but to look at the good things others do, such as picture design creativity, copywriting, store activities, etc. Otherwise, it would be just to play your own, which would be out of date with the times. I don’t know what’s good about the data of my peers and why they do it well.

　　5. Don't pay attention to details

　　Details are also very important. They can determine success or failure. For example, the copywriting and product display in the baby’s introduction, how to better impress users to make transactions, how to attract clicks on the main picture, and the meaning represented by each fluctuation in the data, as well as various factors affecting the clicks on the main picture, and many details in various aspects, including customer service, art, promotion and other positions.

　　6. Don’t pay attention to user experience

　　On Taobao today, the promotion cost is very high. For example, in direct promotion, there are many, and it can be said that most of them are clicks without transactions. However, in order to have more customers, the promotion cost cannot be saved. The cost of each new customer is quite high. So what needs to be done is to maintain old customers. If you do not pay attention to user experience, you will lose a lot.

　　7. The price system is chaotic

　　On e-commerce platforms, the positioning of each product is particular. If the price is too high, no one will care about it. If the price is too low, you won’t make money. All things must follow market laws. Of course, there are also great people who can create sales miracles, but not everyone can do it.

　　Okay, that's all I have said. Hurry up and think of ways to solve some of the problems I have. Only by knowing how to solve them can you know how to solve them.

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