Understand Heisu and guess you like it from the principle of Taobao search

　　Taobao used to rely on factors such as sales and conversion rates to judge the weight of the baby, but now it uses click-through rate for new products. Why is click-through rate used? Let’s analyze: Although Taobao’s traffic is large, it is limited. The limited traffic needs to be distributed to more products to display. This is a way to not waste resources. Taobao has increased the impact of click-through rate on baby ranking. After judging the click-through rate, a comprehensive evaluation will be given through multi-dimensional factors such as sales, conversion rate, UV value, and even services.

　　If calculated based on sales, Taobao needs to give you a lot of display, then calculate UV, and then count the conversion. The key is that it requires a lot of traffic to give your baby an accurate weight, which will cause serious waste of traffic.

　　I guess you like it. Recently, whether it is a seller or a training person, I have really gotten furious after understanding it. I am thinking that you like traffic. Here I will say that there are clicks on the market and the data backend also displays the traffic on the homepage of the first Taobao. It looks good, but it has no weight when used. Why?

　　It's very simple. There is a lack of that click event. If you like it, click it below and then there is a record of the event, so this is also the reason why you don't have weight when entering the baby directly. The contrary is why the keyword card has weight on the first screen, because as long as it is on the search page and clicking behavior occurs, your baby will be recorded with a click event, so of course there will be weight. Remember whether there is any right or not depends on whether there is any clicking behavior!

　　So whether it is the current keyword card on the first screen or "...submit an order within minutes...", it is all about increasing clicks, because the click rate is an important indicator of Taobao's ranking of babies, and it is worth noting.

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net