Laogao E-commerce Newsletter on April 6

　　#Lao Gao E-commerce Newsletter# [E-commerce Morning News on April 6] 1. Gome’s independent brand mobile phones refuse to return products for 7 days without reason; 2. Small and medium-sized enterprise survival report: more than 40% of them lack confidence in the future; 3. Tmall launches mobile phone festival: More than 90% of mobile phone brands participate in the first launch of new products; 4. Ren Zhengfei: Huawei must have the ambition to dominate the world, and only itself can defeat Huawei; 5. Chinese companies are ridiculed for copying South Korean advertisements. Netizens: China is embarrassed during a special period.

　　1. Gome's independent brand mobile phone refuses to return the product for 7 days without reason

　　According to April 6, at the end of March, Gome released its own brand mobile phones - Gome U1 and Gome K1. Previously, Gome stated at the 30th anniversary strategy launch conference that it will launch mobile phones in the first quarter of 2017. Now, Gome’s independent brand mobile phones have been launched and Gome Online has started making appointments, but what is surprising is that Gome’s independent brand mobile phones marked “Gome’s self-operated” do not support 7-day unreasonable exchanges. (Source: Lianshang.com)

　　Comment: A mobile phone that uses a brand to endorse it carries the trust of consumers. Once consumers lose trust, the consequences may not be so beautiful.

　　2. Small and medium-sized enterprise survival report: More than 40% of them lack confidence in the future

　　According to April 6, Alibaba Business School recently released the report "Survival Status and Development Strategies of Small and Medium-sized Enterprises". The report is divided into five aspects: development status, confidence status, development bottlenecks, development strategies, and development suggestions. In terms of confidence status, 34% held an "uncertain attitude (either good or bad)" and 12% held a "pessimistic attitude", which shows that 46% of small and medium-sized enterprises lack confidence in the future. It is reported that entrepreneurial hot spots are mainly concentrated in six fields: machinery and hardware, home textiles and building materials, daily necessities, women's underwear, packaging, mother and baby clothing, etc. (Source: Yibang Power Network)

　　Comment: Merchants can study it carefully and find their own shortcomings theoretically.

　　3. Tmall launches mobile phone festival: More than 90% of mobile phone brands participate in the first launch of new products

　　On April 5, Tmall announced the launch of the mobile phone festival. More than 90% of domestic and foreign mobile phone brands such as Apple, Samsung, Huawei, Honor, Xiaomi, Meizu, vivo, OPPO, LeTV, Sony and other domestic and foreign mobile phone brands participated in the mobile phone carnival feast. The recent popular new products such as iPhone 7 and Huawei P10 will be available at the Tmall Mobile Festival at low prices.

　　This time, Tmall also cooperated with Suning’s offline stores to carry out mobile phone “old trade-in” services. Consumers can take their old mobile phones to the nearby Suning store for valuation, and the cash they receive will appear in the Tmall account in the form of red envelopes, which can not only be used to purchase mobile phones, but also other types of products. (Source: Tianxia Online Business)

　　Comment: E-commerce festival creation is becoming a conventional promotional method, and we look forward to more innovation.

　　4. Ren Zhengfei: Huawei must have the ambition to dominate the world, and the only one who can defeat Huawei is itself

　　On the morning of April 6, Huawei President Ren Zhengfei delivered a speech entitled "Our Purpose is to Achieve High Quality" during his inspection of the Huawei Mobile Phone Factory in Songshan Lake in March 2017. Ren Zhengfei said that Huawei must have the ambition to dominate the whole world and be a world leader. Ren Zhengfei believes that Huawei's manufacturing level has kept up with the pace of the times, and we must gradually cultivate the confidence to be the first in the world and be a global leader. "I once said, 'Dujiangyan cannot guide the Pacific Ocean', 'There has never been a king in the 800-mile Qinchuan,', and the world leader cannot be produced by the Qinhuai River.', it means that we must have the ambition to dominate the whole world and be world leaders." However, Ren Zhengfei also admitted that Huawei has a big gap in mobile phone services, and it will take three years to catch up with Apple's high service quality in terms of standardization of services, timely and excellent services. (Source: Sina Technology)

　　Comment: Ren Zhengfei is a strategic master in the top few days in China.

　　5. Chinese companies are ridiculed for copying Korean advertisements: China is shamed during a special period

　　On April 6, Korean netizens recently discovered that the advertisements taken by the Chinese idol boy group XJIU Youth Group and the girl group SNH48 for a clothing item were suspected of plagiarizing the album photos of the Korean girl group TWICE. Korean netizens left a message saying, "Do you know why China cannot develop, because you know how to plagiarize others." Chinese netizens said, "It is completely embarrassing China in a special period." (Source: Global Times)

　　Comment: This is embarrassing.

　　6. Zuckerberg also wants to do e-commerce in India, which is very similar to WeChat.

　　On April 6, Indian technology news website The Ken broke the news that Facebook's instant messaging app WhatsApp will launch the mobile payment function within half a year. WhatsApp did not directly deny it. "India is a very important market for WhatsApp, and we are trying to figure out how we can do more with the vision of Digital India," a company spokesperson told CNN. WhatsApp may join the Indian government's mobile payments project Unified Payments Interface (UPI), a person familiar with the matter said. This is a service similar to WeChat Pay and Alipay. Indian smartphone users only need to download this app called UPI to complete online transfers and payments. (Source: Curiosity Daily)

　　Comment: India is the virgin land of Internet companies.

　　7. Haidian Court announces cybercrime report: the proportion of female highly educated young people

　　According to April 6, the Haidian Court recently released the "Survey Report on the Cyber ​​Crime Cases of Haidian District People's Court from 2007 to 2016". The Haidian Court stated that according to the survey, the overall trend of cybercrime has grown rapidly in the past decade, and has risen steadily in the past two years. New types of cybercrimes are emerging, and the networking of traditional crimes is also showing a growth trend, especially online fraud, online dissemination of obscene materials, online theft, online sales of contraband, etc. Compared with ordinary criminal cases, the proportion of female crimes in cybercrime cases is relatively high, mainly young people with high education. (Source: Beijing Morning Post)

　　Comment: In recent years, the motivation for profit-making in cybercrime has become increasingly prominent.

　　8. Burberry Beauty restarted the authorized agent model and once revoked its own operation

　　According to April 6, Burberry recently announced that it would hand over the exclusive global license of its perfume and beauty business to Coty. The difference is that compared with the previous cooperation with Interparfums, Burberry will retain creative control in this cooperation arrangement with Coty. Burberry's chief financial officer Julie Brown said (in the past four years) that Burberry has completed its repositioning of its brand's beauty business by cutting its secondary distribution channels, and it is time to seek external cooperation to further develop the business. (Source: First Financial Daily)

　　Comment: A series of rights collection actions are not unrelated to Burberry's global strategy.

　　9. The Lu'an courier guy was beaten up by a group, and the onlookers filmed a video to restore the scene!

　　According to April 6, in the past two days, several videos of couriers being beaten up on the Internet have attracted widespread attention from netizens. The video took place in Shanwang Township Street, Yu'an District, Lu'an City. On April 5, the reporter rushed to the local area to investigate the matter. The boss of the express delivery collection point said that Wang Qi is an employee of Tiantian Express. There is a express delivery collection point at the fight site. Because of the parking problem of express delivery tricycles, the fight was triggered. Some men and women beat him, and they drove a Hyundai off-road vehicle and a BMW. After having an argument with him, the young man in the BMW behind shouted and beat him! (Source: Night Line 60 minutes)

　　Comment: Relevant departments should pay attention to vulnerable groups in society.

　　10. Lily.com also has a one-stop wedding experience hall, but the risks are a bit high

　　On April 5, Beijing Business Daily reporters found that Baihe.com has also begun to plan a one-stop wedding experience hall. Different from the offline direct store previously built, the Baihe.com Wedding Experience Hall located on Zhangzizhong Road will provide one-stop services such as wedding customization, hotel reservation, wedding planning, wedding photography, etc. However, industry insiders believe that further transforming the resources on the platform into resources in the industrial chain and building a wedding service ecosystem seems to be a new blue ocean, but the expansion risks are relatively high. (Source: Beijing Business Daily)

　　Comment: The risks are high and the benefits are not small.

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