Can traffic soar for free without burning the express train? You will lose if you don’t look at it—[Sales breaks]

　　Some people say this is the best era because the world is connected to a circle and can play anything; some people say this is the worst era, and there are too many choices but no way to start. No matter which one it is, if you ask Taobao sellers, they will answer you, this is the era when traffic is king!

　　I want to do a direct train when I spend money, but this guy is playing hide-and-seek. If someone tells you at this time, you can make your traffic soar to the point where you don’t spend money. Would you think he is dreaming about it? In the past two days, there has been such a big-name teacher on site. I shared why not burn the express train to make free traffic!

　　Q: Why can’t the product traffic rise after 2-3 hits?

　　A: Taobao search engine has a function called search disruption, which means searching for a keyword and only displaying two babies, and the third baby cannot obtain traffic. If you cannot obtain traffic, it will have a serious internal consumption. In addition, merchants don’t spend much energy on daily optimization of non-hot products, and the direct train does not divert traffic to non-hot products. After the traffic is released, it is not ready to match it to other products.

　　Q: Why is it still not possible to get free traffic for direct trains?

　　A: Because the express train only affects the sales factors and the marking of additional purchases and collections in Taobao’s search weights, while the most important weights of search engines are determined by three factors: product click-through rate, product conversion rate and product sales. Many merchants do not know the click-through rate of their babies and the conversion rate of their products. Even if they know, they cannot know the click-through rate and conversion rate of competitors. Therefore, they often spend money on direct trains aimlessly but have little effect.

　　Q: How to know which product has decreased traffic?

　　A: Method 1: There is a product effect in the business analysis of the business consultant. After clicking in, there is a single product analysis. Click on the source and destination, and you can select the wireless terminal to view the trends of each traffic.

　　Method 2: Find the baby analysis in the e-school, click on product analysis, find the source analysis, and then pull down to see the upward and downward trend of each traffic entrance. Step 2: Find the wireless app title analysis from the title analysis of e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e-sential e- If a certain word has dropped, use this word to search in the search bar to see what competitors of the product have recently taken and adjust their products to suit the competitors' actions.

　　Q: How to understand personalized search?

　　A: This process is a self-optimization of search engines, which will generate a lot of data, which can be crawled from various backends on Taobao. Many merchants have not analyzed this data before. In fact, through the analysis of this data, they can find the precise population of the merchant. After finding it, they can reposition the product. This is also the basis for sellers to do personalized search optimization and a series of optimizations. Because the title, main picture, conversion rate, and direct train all start from the precise crowd.

　　An important change that Taobao may make before Double 11 next is: from recommending purchased and collected products to recommending products that buyers have not purchased but are interested in. This is a major upgrade.

　　Q: What are the misunderstandings about merchants optimizing titles?

　　A: Currently, there are three major misunderstandings in merchants' optimization of titles: 1. Copy other people's titles; 2. Think about it by yourself; 3. Find industry hot words lists. Especially the last one is very problematic. There are only 500 words in the industry hot word list, but most merchants are looking at it, which causes some words to compete very fiercely. However, in fact, the Chinese market is very large and there are many demands. Most categories have many search terms. Where can I find these words? The best way is to search for more words by searching for search terms and using Taobao’s long-tail words. These words will have less competition and will get more free traffic.

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