How to go from selling goods online to building a brandⅪ

　　The Chinese nation is rejuvenating and rising. Since the Opium War, our waists have been softened. We have been lying on the ground and squatting on the ground and looking at the foreigners' faces. The foreign moon is rounder than China. Foreigners farts are fragrant. Luxury goods are all foreign brands. We make our own brand. We also have to register and build a foreign brand. Our economy has developed rapidly for more than 10 years. With such a big economic miracle, why can't we have our own brand? Why do we have to build foreign brands? Our national cultural spirit is so good. , Our Confucian spirit, Taoist spirit, the traditional culture of the Book of Changes, and the traditional culture of Buddhism, why can't we create a brand based on this brand spirit, bring our things and our ideas to the whole of China and the world? So we hope to do such a thing. Our things are good. Whether there are or not, we will make it. I believe that more and more bosses will be associated with this in the future. With the rejuvenation of our nation, the rapid progress of anti-corruption and anti-monopoly, the process of urbanization, and the progress of industrial upgrading.

　　We Chinese are rich and strong, and the rocker can be straightened. Our Chinese health care products can be sold very expensively because they have a brand and culture, so they can provide the final support later. If you talk more about these things with the customer service, the customer service will be moved. I had a meeting in the company before, and the customer service recorded it, and then it was sorted into a manuscript. He said that you will go out to give a speech in a few days. I will record this for you to see if there is anything that can help you. We must use our dreams to move your team. Each of us is born to pursue our dreams, but we are getting more and more difficult step by step. We are getting into the formula, so we are living a very scarce. At this time, we must open up a new idea and find the point you are interested in to make it bigger. I like this thing, I can do it well, and then I can do it well. This is both early and late, and if you can catch this bus earlier, you will catch that bus later. As long as you want to start, it will never be too late.

　　China's economy has a period of rapid development in 15 to 20 years. It's no different from when you started doing Taobao five years ago. It's easier to do Taobao now than when you did it. How can you change your thinking? Put your thoughts on customer service and customers, and truly grasp the needs of customers. Don’t look at your peers. When your peers are endangering your life, you look at them. When your market position is endangering, you look at them. When you develop first, you can refer to them. You can learn from them, but never copy them. What are the needs of customer service? Is it easier to sell to customers, or is it relatively easy for customers to buy? Everyone knows this, right? . I just didn't think about it before. Before, I just checked the conversion rate every day. The customer service supervisor would talk to him about why your order was not sold, did you not follow up on your order, is your attitude bad? How can real customers buy it? How do we usually buy things?

　　What are we afraid of when we buy things? Fear of being deceived and afraid that you will not buy anything worth it. Basically, these two are the core, the core of e-commerce. Don’t buy fakes or expensive ones. If you want to translate it, just buy real goods, the price is cheap and the price is high. This is the customer’s psychology. But when you build a brand, can you just satisfy the customer's psychology? If you satisfy the customer's psychology, you will be killed by him.

　　He arranges the lowest price or the highest sales by price, and then clicks the first three pages, from low to high, and there is work on cultivating and educating customers here. What we have studied before was how to take out money from customers' wallets. For example, at this time I went to take out Maomao's wallet. You see, he was very polite and asked me to pay. Others might not let me pay. If I took out money from your pocket, now I would be very disgusted. I went over and looked at your notebook and looked at your phone. You would be very disgusted. Then think about it the other way around, how did Brother Maomao take the initiative to give me the money? If he wants to give me the money, I can't stop him. We need to study what benefits customers have in shopping here and what benefits can they bring to you.

　　Combined with the PPT above, do customers want nails or holes? If the customer wants a hole and buys nails to find a hole, what we want is this hole. At this time, you upgrade this hole, and the other nails will be broken if one hole is nailed. My nails can nail a hundred holes. I am 50 times more expensive than other people's homes, but if you nail a hundred holes, you need 100 yuan. I am 50 yuan per nail, which is 50 times more expensive than other nails. But I save you half the money. You have to guide consumers to compare, but consumers do not understand the value. They do not understand how your product is made, how much is the cost, and your use cycle. That is, we need to train them.

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