Laogao E-commerce Newsletter on the 28th of the month

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on March 28] 1. Sixty percent of Tmall merchants have been attacked by online rumors, and brands call for cross-border establishment of a rumor-refuting alliance; 2. Big news! Several important changes will be released by mini programs; 3. Will Taobao and Tmall App be merged? There is nothing wrong with it; 4. Jack Ma: Big entertainment has no purpose of making money, so it must convert entertainment into production; 5. Tmall International launches red butt worry-free service.

　　1. Sixty percent of Tmall merchants have been attacked by online rumors, and brands call for cross-border establishment of a rumor-refuting alliance

　　On March 28, a seminar on corporate reputation rights protection under the new media environment was recently held in Beijing. The participating companies suggested that the cost of cracking down on rumors must increase the cost of illegality, strengthen the corporate responsibility of social media platforms, and form a rumor-refuting alliance. A questionnaire survey on Tmall Taobao merchants showed that nearly 30% of Tmall merchants were hurt by rumors and concentrated in industries such as fresh food, beauty, maternal and infants. 64% of businesses have suffered rumors, and the economic losses caused by rumors to their brands or stores range from several hundred yuan to tens of millions of yuan. The brands under investigation have left messages in the questionnaire, hoping that Tmall, as a platform, can provide help for merchants and brands when they encounter rumors. (Source: E-commerce Online)

　　Comment: The key is to let the rumor spreaders bear the corresponding responsibilities, but they cannot blur the facts and rumors and be kidnapped by unscrupulous merchants.

　　2. Big news! Several important changes to the mini program

　　On the evening of March 27, WeChat announced four important changes to mini programs through its official official account, helping developers enhance their mini programs' capabilities and expand the usage scenarios of large and small programs. (1) The threshold for mini program development is lowered and is open to individual developers; (2) Three new connection methods are added to the official account and mini program, (3) Compatible with offline QR codes, and the original QR code can also be entered into the mini program; (4) The app and mini program are newly connected, and the app sharing can be opened by mini programs. (Source: WeChat official account)

　　Comment: The mini program is still in its infancy.

　　3. Want to merge Taobao and Tmall App on mobile phones? There is nothing

　　On the afternoon of March 27, Wang Mingqiang, the person in charge of Taobao and senior director of Taobao Industry Development Department, attended the media marketing summit with the theme of "Content Internet, Renewal and Win-win" in Beijing, pointed out that today's Taobao has been upgraded from a trading market platform to a content-based and community-based consumer media platform, and Taobao's operation strategy will focus on the three major directions of "content-based, intelligent, and full-region operation". "This is not a relationship of one's rise and fall. We encourage merchants to adopt more new operating models, including content, but will not reduce support for mature operating models." Wang Mingqiang said, "This year Taobao will encourage sellers to better operate their private domains (such as Weitao, stores, etc.). Merchants who operate private domains will get incremental opportunities. At the same time, we will use big data algorithms to timely explore these valuable information to enrich public domain algorithms." Regarding the rumors that a media asked at the summit that "whether the mobile Taobao and Tmall App want to merge", Wang Mingqiang said that this is purely "fictional." (Source: E-commerce Online)

　　Comment: One of the trends on Taobao now is to encourage merchants to create valuable content to retain consumers.

　　4. Jack Ma: Big entertainment has no purpose of making money, and it is necessary to convert entertainment into production

　　March 27th news, this afternoon, Jack Ma, the president of Lakeside University, started his first lesson at the third Lakeside University. When asked by students from Lakeside University why Alibaba wants to do entertainment, Jack Ma said that what Alibaba wants to do is to transform entertainment into productivity. "Big Entertainment brings happiness to everyone. We have given Big Entertainment for 11 years. Many people in China are unhappy. At present, Alibaba Big Entertainment has no purpose of making money. We hope that in 10 years, Alibaba Big Entertainment will promote cultural exchanges between China and other countries." Jack Ma mentioned that many girls are now shopping on Taobao for two or three hours, but they don't buy it. What Alibaba Big Entertainment has to do is to transform entertainment into productivity. (Source: Sina Technology)

　　Comment: Jack Ma has always been so far-sighted.

　　5. Tmall International launches worry-free service for red butt

　　According to reports on March 28, Tmall International recently updated two new service commitments, namely "Red Butt Worry-free Service Standards" and "All Allergy-free Service Standards". It is reported that the two services refer to the fact that after consumers purchase products with the "Red Butt Worry-free" service marks on Tmall International, the merchant promises that if the consumer experiences diaper rash (commonly known as red butt) or allergicity after use within a specified time and initiates a rights protection application by choosing "Red Butt After Use" or "All Allergy-free" application within 48 hours, and supports the services of full refund or full refund (including freight paid by consumers and import tax or postal tax that consumers have paid when purchasing the goods) when the consumer provides valid vouchers. (Source: Yibang Power Network)

　　Comment: This is the responsibility of the merchant.

　　6. Users’ information was leaked after purchasing air tickets online, and China Eastern Airlines and Qunar.com were sentenced to apologize.

　　On March 28, user Pang was exposed to personal information and received fraudulent text messages after purchasing China Eastern Airlines tickets on Qunar.com. Pang believed that his rights and interests were infringed, so he sued Quna Company and China Eastern Airlines, which belonged to "Qunar.com", and demanded compensation of 1,000 yuan in mental damage compensation. After being rejected by the first instance court, he appealed. On March 27, the reporter learned from the Beijing No. 1 Intermediate People's Court that the court held in the second instance that China Eastern Airlines and "Qunar.com" had a high possibility of leaking Pang's personal privacy information and should bear the corresponding infringement liability for infringement of privacy rights. The above two companies were ordered to publicly apologize to Pang. (Source: The Paper)

　　Comment: Everyone says to protect personal privacy, but in practice they are light and let go. Does it mean that there must be another Xu Yuyu case?

　　7. Tiantian Orchard invests in urban supermarkets, seeking consumers’ favor offline?

　　On March 27, after Yiguo Fresh took over all shares of Lianhua Supermarket held by Yonghui Supermarket, another fresh food e-commerce company had an intimate relationship with a traditional supermarket. The reporter exclusively learned that Tiantian Orchard has invested in urban supermarkets, and the two parties will carry out in-depth integration in fresh food consumption business to create a new high-quality fresh food retail format centered on community consumption and online and offline interconnection. (Source: Beijing Business Daily)

　　Comment: Relying on traditional B2C methods alone cannot meet consumers' demand for fresh food in different scenarios. It requires integration of online and offline to serve users through omni-channel.

　　8. Alibaba responds to the State Council’s “Guiding Opinions on Anti-Counterfeiting Work”

　　On March 28, the State Council recently issued the "Opinions on Strengthening the Combation of Infringement of Intellectual Property Rights and Making and Selling Counterfeit and Slow-off Commodities Under the New Situation" (hereinafter referred to as the "Opinions"), requiring that by 2020, the combating of infringement and counterfeit work system is basically formed. Sun Jiwen, spokesman of the Ministry of Commerce, also said at a regular press conference: In accordance with the overall deployment of the "Opinions", we will clarify the division of tasks, and work with relevant departments to implement the work, so that counterfeiting and selling counterfeit products will be effectively punished. Zheng Junfang, Alibaba’s chief platform governance officer, told the media: The State Council’s opinions provide important policy guidance and basis for combating infringement and counterfeiting in accordance with the law. Alibaba strongly supports the spirit of the "Opinions", and will base itself on the responsibility of the platform and rely on the power of our big data to actively cooperate with all law enforcement and judicial departments to increase efforts to prevent and combat counterfeiting, strive to safeguard the legitimate rights and interests of honest merchants and consumers, and contribute to the construction of a co-governance system to combat infringement and counterfeiting. (Source: Tianxia Online Business)

　　Comment: Control fakes like controlling drunk driving.

　　9. Amazon cashless physical store opening time delayed

　　On March 28, Amazon is preparing to open a cashless store, but due to technical failures, the opening time of the store was forced to be postponed. According to the original plan, Amazon Go will be open to the public at the end of this month; in December last year, Amazon Go opened to employees in testing mode. But now I don't know when Amazon Go will open. An Amazon spokesperson declined to comment. But Amazon released several recruitment needs last week show that the company is hiring employees for several Amazon Go in the future. (Source: Sina Technology)

　　Comment: Looking forward to the official launch, it looks very sci-fi.

　　10. Ofo has suspected technical failure and users complain that they cannot rent a car at all

　　According to reports on March 28, at around 18:30 last night, many shared bicycles ofo in Beijing, Wuhan, Shanghai and other places were suspected to have malfunctioned. Opening the App and Mini Programs could not be used normally. The page kept showing "network errors", and users could not complete the rental car at all. Verification found that the App and Mini Program were indeed unusable. After opening the App and Mini Program, they both read "The network is incorrect, please check the network situation!" It is suspected that the server failure occurred. (Source: TechWeb)

　　Comment: OFO's user experience is really bad.

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