How can I achieve the natural ranking of the desired natural traffic? Today I will show you what weight is. High weight is naturally a good thing, but how to improve weight and rankings increase, what should be paid attention to and optimized?
Always remember one sentence: your actions are in line with the general direction of Taobao's development and the weight will increase.
1. Single flow output
2. Single pit output
3. Store visit time
4. Consumer feedback and after-sales service
5. Visitors’ reactions to their babies
1. Single flow output, this is an indicator of comprehensive calculation. That is, the value of each traffic, to put it simply, how much money can a traffic bring. How to calculate, the most direct thing is to divide the total transaction amount by the number of visitors.
At present, Taobao sellers are growing continuously, while the number of buyers on the entire platform is growing slowly. When Taobao is becoming stable, it is of course to retain every traffic, and hope that each traffic can be well-known and utilized to achieve its well-known value. So how to measure whether a traffic is useful and whether it brings benefits to the Taobao platform depends on the value of the traffic. The higher the single traffic output of your store, of course, the more Taobao likes it and the higher the ranking it is.
Whether this value is good or not depends mainly on three factors: traffic accuracy, conversion rate and customer unit price.
2. The output of a single pit is mainly determined by two factors, one is price and the other is sales. There are only a few locations on Taobao’s homepage, not everyone can go to it. Of course, everyone wants to go to the homepage (unless he has a brain disease). So how to arrange the treasures on the home page, there must be a measurement standard. Of course, the more value it brings to Taobao, the higher the ranking, the better the position is, of course, left to the well-known treasures. This standard is sales, so you sometimes find that the highest sales volume is not necessarily at the forefront, and the lowest price ranking is not necessarily at the forefront.
It also led to black search, with a output value of 10,000 or 20,000 yuan on the homepage.
3. Store stay time. Now, apps in all walks of life are no longer open times, not the opening rate, but the duration of trial apps. Boss Ma once said: There must be one goal in the continuous improvement of search technology, that is, to allow consumers to stay on Taobao for as long as possible. This is what Taobao wants most. Of course, the longer your visitors stay and the longer the visit, the longer the buyer spends on the Taobao app, and the more Taobao loves you. Why? Because you are following the direction that Taobao wants to develop.
So how to keep buyers browsing for a long time in your store. Main factors are skip rate and page stay time.
4. Consumer feedback and after-sales service. Consumer feedback is the actions taken by consumers after purchasing a product. Evaluation, posting pictures, chasing reviews, secondary repurchase, etc. Of course, after-sales service issues are properly handled, such as refunds and exchanges.
This is very important after Tmall replaced monthly sales with sales popularity. Very important. The difference is important! ! ! Tmall will no longer display sales, which means that the sales are weakened, no matter how good the baby is, the weight is still not popular, and the ranking still does not rise. The main reaction is to consumer feedback and after-sales service, and the impact of negative reviews will become more and more serious. The more sales popularity, 4.1-5.0, cannot surpass the level, 4.1 can only rise to 4.2, and must follow the original data of the baby and move up step by step. Weaken technology and release opportunities for more good products.
5. Visitors' reactions to their babies mainly include purchasing, collecting and purchasing.
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