This is an interaction between the host and the audience at the regular meeting of Lao Gao Crown. The audience has their own opinions on how to sell goods online to establish a brand, and I hope it will be helpful to everyone.
Host: Let’s use the object to illustrate what is sales? It is if a boy tells a girl that I am the best, I promise to make you happy, and be happy with me, this is sales. I understand very well, without any additional conditions, then what is promotion? This boy told the girl, my father has three houses. If you get along with me, these houses will belong to you in the future. This is promotion. Promotion means that we must bring some additional conditions. So what is marketing? This boy doesn’t have to confess his love to this girl at all, but the girl is fascinated by the boy’s temperament and demeanor, which is marketing. If we build a brand, we must have its own charm, demeanor and temperament at the marketing stage. For the last brand, when a girl doesn’t know this boy at all, all the friends of this girl said that this boy is very good, and this is the brand. Although this is not something I said myself, I still agree with it. If your product can become a brand, it will definitely be the best way to kill the public. So now our online merchants are also facing this problem. The word brand is increasingly praised and trusted by our consumers in our current society. So how can we make our products go from selling goods online to building a brand? Next, we will invite our guests to share with us. He is Siwuxie CEO Gao Ruoshun. Mr. Gao will come to explain with us how to go from selling goods online to building an original brand. Please give us a welcome!
Gao Ruoshun: Thank you everyone, I am Siwuxie Gao Ruoshun. Gao means Lao Gao. If it is Tianruo, Shun means smooth. What does this name mean? If everyone understands it as if it seems, it means that it means motivation and crisis for yourself. That is, if we do anything, if it goes well, we can find the sense of crisis in it and always be vigilant. This will allow us to go on a good journey. Today I am very happy to be here with you. I saw many old friends in the audience, and many old customers who support us Siwuxie. I would like to thank you. The theme we share today is to reveal the development path of original brand. I am sharing this. Before this topic, I would like to share a mental journey in my development process, or a way of thinking. When I was listening to Lao Nie’s speech this morning, everyone talked about a problem of ideas, and I thought about this word. Everyone was wondering whether we want to be dry goods or parallel goods now. Last time, a buddy said that Lao Gao was parallel goods. I think that dry goods and parallel goods are inseparable. If you want to truly use dry goods well, you must have 1% or 99% of parallel goods, or you must be thinking about how to turn parallel goods into dry goods. What I want to talk about today is how to combine dry goods with parallel goods, which can truly bring you a brand path, and make benefits from the brand, rather than empty talk.
Before this, I will share a mentality, which is a grateful mentality. Why do we talk about gratitude? Let’s start with this idea. How can we have ideas? There is a saying that personality determines destiny. Where does our personality come from? Character is developed by habits, so where does habits come from? Yes, behavior. So where did our behavior come from? Behavior comes from ideas, so where do your ideas come from? We cannot have an idea for no reason, the impact of society on us, the impact of the media on us, have we considered whether these are correct? Sometimes, what the public media spreads to us may feel that it is hearing about and advertising again.
There is a very fake rumor on Weibo. After reading it, we first reacted to it. Some people would wonder if this is true. However, 90% of people would not think about it. First of all, they would be disappointed in this society. 50% of people shook their hands and forwarded the Weibo directly. If you read such messages every day and forward such messages every day, it would be difficult for you to be a negative person. When you become a negative person, you are rejected by all positive things. For example, if the government wants you to go to the New Third Board today and pay you a million, you will definitely think that he is a liar, because when you read these and those every day, you will think how can there be good people? The sensitivity of your message is different from that of positive people. Because we only have attention to things that we are interested in. So when it comes to ideas, where do ideas come from? A friend just said that he came from the media. We briefly analyzed and talked about where the positive energy of the media came from. Regarding ideas, I will share a new point of view, which is where our ideas come from after being infected by others. From ourselves, why do we have this idea? Because our mentality is different. When we encounter something, we have a positive attitude and a negative attitude. When you face it positively, it is a grateful attitude. If you have a grateful attitude, then all good things will come to you. Because you have a grateful attitude, you will feel that the world is very good to you. Then you smile every day, you smile when you see everyone, you smile at you, you think I am a good person, then we chat with each other, and a lot of resources will be connected. If it is not a grateful attitude, what kind of attitude will we have? It is the complaining attitude I just mentioned, then if you have a complaining attitude, What's the result? Why do you think the customer is so annoying today? You have given him a discount and he still needs a discount. Just like what the female classmate said last time, I sent it to him very expensively. I was very scared. He cut it to pieces when he received my stuff and sent it to me. In this way, we have an opposite relationship with the customer. I think gratitude first is that you and your customers must be side by side, transforming from an opposite relationship to a side by side relationship, so that we open our hearts , I feel that what I gave me now is good enough. Although we are working hard now, who is not working hard? If we thank this customer, will he be grateful to us? How do we feel when the customer scolds us? How will we treat customers? If we treat this customer with an unexpected attitude, he will also feel it because he is also a human being, and people are the same and sincerely treat customers, I believe that customers will be moved.
Yesterday, Lao Gao was also chatting with me and asked me to share my gratitude mentality, because I think the gratitude mentality has helped me a lot. We are making changes every moment, either positive changes or negative changes. We do whatever people you want to be. We also wrote on the paper that introduces the gains and losses we experienced before. I just used eight words to say it. At the beginning, we came into contact with Taobao relatively early. I used to work in the Internet industry and started to come into contact with Taobao in about 2005. At the beginning, I Our real-name authentication failed. It was November 1, 2005. We also registered on Paipai.com and it was successful in one go. At that time, it was a loser mentality. If you register for me on Taobao, I won’t be able to sell it on Taobao. I went to Paipai for auction. As a result, it sold very well on Paipai, but what’s the use? The market share on Paipai is one-tenth of Taobao, so I chose the wrong place at the beginning. Therefore, data analysis is very important. We must finalize strategic issues from the entire data. This is the first point. The second point is to share the four words: wholeheartedness, because after coming into contact with Taobao in 2005, the entire Taobao was operated by my lover. I still developed in the online game industry. At that time, Taobao’s search rules were very grassroots and violent. For example, we were making jewelry, and the customer flow was quite low at that time. When searching for a bracelet, the first page was all our treasures. It is definitely unimaginable now. Now we have two pages on one page, and we didn’t have to open more stores at that time. The first page was all, but we didn’t appreciate Taobao at that time. Although we didn’t do it very well, the loser’s mentality was a big deal, but we didn’t like it. Then my wife asked me what I asked me, and I said very badly that I didn’t know anything! Just do it, so my loser mentality determines that I am definitely not strong enough. I missed the best development opportunity on Taobao. This is the four words "One-minded". Speaking of being wholehearted, we have to continue to do self-examination. We have been doing Taobao in one or two years. I have been doing foreign exchange for one year. At that time, the little people wanted to start a counterattack from the capital market and felt that it was very tiring to do Taobao. If I do foreign exchange well, I calculated that Buffett was only 20%, and I can do it 100%. Then I will be even better than Buffett in 20 years. This process is a lot of pain and harder than Taobao. Of course, he has scientific operating methods.
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