Laogao E-commerce Newsletter on March 10

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on March 10] 1. Internet celebrity anchor earns 390 million yuan per year but does not pay personal income tax, and finally pays 60 million yuan; 2. Buyer praise rate is less than 98% and is prohibited from placing orders? Taobao customer service responded; 3. Han Du Yishe and Zhang Ziyi jointly invested in the makeup brand "Caitang"; 4. After the storm of the Yuantong outlet, senior management was shocked, and the chairman took action personally; 5. Alibaba's "drinking-driving anti-counterfeiting" was in action, and the lawsuit was filed by the Shanghai Court.

　　1. The internet celebrity anchor earned 390 million yuan per year but did not pay personal income tax, and finally paid 60 million yuan.

　　On March 10, the Chaoyang District Local Taxation Bureau of Beijing disclosed yesterday that a live broadcast platform paid a revenue of up to 390 million yuan to live broadcasters in 2016, but failed to withhold and pay personal income tax on its behalf. This year, it finally paid more than 60 million yuan in taxes. "Emerging business formats are definitely not illegal. We want to seek breakthroughs in information analysis and accurately capture new tax growth points." said a relevant person in charge of the Data Management Section of Chaoyang District Local Taxation Bureau. After a detailed analysis of the business scale and tax payments of several large live broadcast platforms, local tax personnel found that the business scale of these companies was very different from the tax ratio, so they focused on a live broadcast platform with hundreds of celebrities and millions of active users. (Source: Beijing Daily)

　　Comment: You must not evade taxes.

　　2. If the buyer's favorable review rate is less than 98%, it is prohibited to place an order? Taobao customer service response

　　According to reports on March 10, several Taobao buyers recently reported that the positive review rate issued did not meet the corresponding regulations, which made them unable to place orders at some merchants. Beijing Youth Daily reporters noticed that some Taobao stores do limit the positive review rate of consumers and users. Some stores require buyers to issue positive reviews with a positive review rate of more than 98% before they can purchase goods, and said that this move is to avoid malicious negative reviews. Taobao customer service responded that the Taobao platform has no similar regulations. If the buyer places an order and does not ship the goods, he can complain to the store. (Source: Beijing Youth Daily)

　　Comment: There should also be restrictions on buyers, but the methods and methods are yet to be discussed.

　　3. Han Du Yishe and Zhang Ziyi jointly invested in the makeup brand "Caitang"

　　On March 10, Caitang announced that Handu Yishe and Zhang Ziyi have recently jointly invested in the makeup brand "Caitang". It is reported that Zhang Ziyi already has as many as 17 companies under her name. The current investment direction is mainly in the fashion and beauty field and the early childhood education field. The signing of Caitang's capital increase agreement was January 5 this year. Zhang Ziyi's name appeared on Caitang's natural person shareholder list in the information center announced by the industrial and commercial department. (Source: Yibang Power Network)

　　Comment: Celebrities come with their own halo.

　　4. After the storm of the YTO outlet, the senior management fluctuated, and the chairman personally took the initiative.

　　On March 10, the reporter recently learned that YTO issued an announcement stating that Shao Binkun, the chief assistant to the chairman who was once the "top leader" of YTO's actual operation, will no longer hold his original position, and Chairman and President Yu Weijiao directly manages the domestic business department and operation work. The reporter learned that under Yu Weijiao's direct management, Wang Yanming will be responsible for the network part in the future, and Wang Yong will be responsible for the operation part. (Source: Interface News)

　　Comment: With the successful listing of major express delivery companies, among several private express delivery companies, the stability of the franchise network and the construction of management teams have become the focus of competition.

　　5. Alibaba's "drinking and anti-counterfeiting" is in action, and the lawsuit against fake stores was filed by the Shanghai court

　　According to reports on March 10, Alibaba's call for "anti-counterfeiting like drinking and driving" is receiving response from the judicial community. On March 8, Alibaba sued Yao, who sold fake Mars cat food on Taobao on the grounds of "violating the agreement that no fakes are allowed and infringing on the goodwill of the platform", and claimed 2.67 million yuan in compensation and asked him to apologize publicly. At present, the Fengxian District Court of Shanghai has officially accepted the case. (Source: Tianxia Online Business)

　　Comment: OK.

　　6. Little Black Skirt officially announced the offline store plan: Seeking integrated development

　　March 10th news, yesterday, SOIREE Little Black Dress (hereinafter referred to as Little Black Dress) held a press conference, announcing that Little Black Dress has begun to develop offline stores and will create a collection store for designers that only sells Little Black Dresses around the world. Wang Siming, founder of Little Black Skirt, said that a simple online platform can no longer meet consumer needs, and offline stores will become a new trend in the development of Internet brands. Xiao Black Skirt will now start to connect online and offline sales models to build a women's vertical platform for integrated development. (Source: Yibang Power Network)

　　Comment: In the past, it was easy to sell online, but now it is reliable to join forces online and offline.

　　7. Baidu Tieba has launched a bar owner assessment incentive system. Bar owners also have KPIs

　　According to news on March 10, a Baidu Tieba user broke the news today that Baidu Tieba officially launched the bar owner assessment and incentive system, which will conduct "performance" assessment of the bar owners, and netizens joked that they began to bear Baidu KPI. The reporter made a verification on this. Baidu Tieba has indeed issued relevant bar owner assessment regulations, but it also has a reward mechanism. (Source: Sina Technology)

    Comment: It feels very scammed.  

　　8. In 2016, Yiwu, Yongkang and Yuyao ranked among the top 3.

　　On March 10, Alibaba Research Institute analyzed and found that the "network business density" in Alibaba's E-commerce Development Index (aEDI) (i.e. the average number of online merchants per 10,000 people) is a key indicator to measure the activity of mass e-commerce entrepreneurship in a region. Based on this indicator analysis, it formed the "2016 China Volkswagen E-commerce Entrepreneurship Ranking". Analysis results of Alibaba Research Institute show that the top three most active cross-border e-commerce entrepreneurship in 2016 are Yiwu, Yongkang and Yuyao, and the fourth to tenth are Anping, Wuyi, Cixi, Zhangjiagang, Yueqing, Ninghai and Haining. From a geographical perspective, there are 15 in Zhejiang, 4 in Jiangsu, 3 in Hebei, 2 in Fujian, and 1 in Shandong, mainly distributed in the eastern coastal areas. Among them, 4 in Jinhua and Wenzhou and 3 in Ningbo, which are currently the most active cross-border e-commerce areas. This also corresponds to the county's foreign trade development pattern in the past decades. (Source: Alibaba Research Institute)

　　Comment: Very good.

　　9. The physical boss responded to Alibaba's anti-counterfeiting: it is necessary to eradicate counterfeiting from manufacturing factories!

　　According to reports on March 10, they believe that conscience is the root of the fraud, manufacturing factories are the source, we are Chinese entrepreneurs and the image and influence of the Chinese. We must be responsible to consumers, so that people all over the world can rest assured that China's manufacturing, firmly support and support Jack Ma's initiative, so that they dare not fake it, and cannot fake it! (Source: Tianxia Online Business)

　　Comment: It’s useless to say it, but doing it is the key.

　　10. NPC representative Li Liangui: Encourage and protect the globalization of Chinese mobile phone companies

　　According to March 10, in recent years, the deepening of my country's mobile phone manufacturing export strategy has ushered in new opportunities and challenges. Li Liangui, a member of the National People's Congress, Party Secretary and Chairman of China Mobile Terminal Company, said that using "going out" to promote the transformation and upgrading of the mobile phone manufacturing industry in the future will become an important way for my country's mobile phone manufacturing industry to respond to challenges and resolve risks. He suggested that government departments do a good job in corresponding policy incentives, industrial guidance, institutional guarantees, legal aid, environmental creation, etc., to help China's mobile phone manufacturing exports continue to grow bigger and stronger, and to provide a scientific vane and strong traction for the key acceleration period of the "going out" strategy. (Source: Tencent Technology)

　　Comment: Domestic products still need to be protected.

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