Taobao rush purchase has launched a new column! Taobao’s late-night special supplies are online, are you still worried that there will be no traffic after the current session of the product? Are you still worried that the product will be sold out if it is about to end? Hurry up and participate in Taobao and buy late-night special supplies to activate the traffic of past products! Let’s take a look at how to play late night special supply?
For some merchants who are not warming up enough or registering too deep when participating in Taobao shopping activities, resulting in unsatisfactory sales or sales entering a weak period after the current period of the product are not ideal after the current period of sale. Taobao Shopping will soon launch a late-night special supply column (million-level exposure and traffic) to help merchants solve this problem, activate the traffic of past products and increase merchants' sales rate!
This column will be launched on February 21, 2017. Sellers, please make settings in advance and participate in the column. The traffic must not be missed!
1. Introduction to late-night special supplies for Taobao rush purchases
1. Entrance:
The entrance is displayed in the form of a bullet layer + float on the home page of Taobao Shopping Taobao Channel. The bullet layer is displayed once a day for each user. The user clicks to jump to the late night special column; if the user does not click, it will automatically deform into a float in 3 seconds, and will be on the Taobao Shopping Home Page; tens of millions of exposure, millions of traffic!
As shown in the figure below:
Display time of the bullet layer and buoy: 21:00-24:00 every night;
2. Content:
The late-night special supply is divided into two major sections: special supply good goods and special supply benefits; among them, special supply benefits are benefits for merchants!
2. Taobao rush to buy late night special supplies - purpose of special welfare gameplay
The special benefits aim to attract consumers to visit and purchase again through the peak period of rush purchases from 21:00 to 24:00 every day through discounted games. The goods mainly come from past sessions (for example: the goods that start a group at 19 o'clock are past sessions within 20 o'clock, 21 o'clock, etc.), and the purpose is to provide secondary traffic to past sessions to solve the situation where past sessions enter a weak period and sales are not ideal.
3. Taobao rush to buy late night special supplies participating merchants
The special welfare section for late-night special supplies is only for products from past events, which means that we only capture products from past events.
(Example: The products that start a group at 19 o'clock are past products within 20 o'clock, 21 o'clock and other non-19 o'clock sessions)
4. Specific ways to play late-night special welfare for Taobao purchase
There are currently two specific ways to play special benefits: popular red envelopes and single product coupons. More gameplay will be launched in the future!
1. Popular red envelope
The group time for Taobao rush-buying products is between 0:00 and 20:00 every day. As long as the popular red envelope is set and the red envelope has not been snatched, the system will automatically grab the late night special supply-late night red envelope section. Stimulate consumers to place orders through popular red envelopes, bringing secondary traffic and transactions to past products;
The issues that need to be paid attention to are as follows:
(1) Merchants can set up popular red envelopes in advance based on their own sales situation;
(2) The late night special offer is online at 9:00 every night. The merchant has set up popular red envelopes during the warm-up period and the red envelopes are snatched. If you want to participate in the late night red envelope gameplay, you only need to add a budget to the previously set popular gameplay;
(3) The details and rules of setting up popular red envelopes, please refer to this: Introduction to the gameplay of Taobao Shopping and Gathering Popularity
2. Single product coupons
The rush-purchase products start from 0:00 to 20:00 every day. As long as the single product coupon is set and the coupon has not been snatched, the system will automatically grab the late-night special offer - coupon collection section. Stimulate consumers to place orders through single-item coupons, bringing secondary traffic and transactions to past products;
The issues that need to be paid attention to are as follows:
(1) Merchants can set up single product coupons in advance according to their own sales situation;
(2) The late night special offer is online at 9:00 every night. If the merchant has set up single item coupons during the warm-up period and is snatched away, if he wants to participate in the late night special offer game, he only needs to add a budget to the originally set single item coupon game;
(3) Details and rules for setting single product coupons, please refer to here: https://tqgmk.ju.taobao.com/marketing/tool/introduce.htm?spm=0.0.100001.0.TYRUmV&tool_type=2&site=2
Finally, the simple strategy for participating in the late night special gameplay is as follows:
1. If you want to sign up for the late night special supply - the special supply good product part, you must first understand: the overall game rules for Taobao purchase late night special supply
2. After the current session period, the sales are not ideal. If the traffic and transactions continue to rise sharply, hurry up and set up the gameplay of Taobao rush buying and attracting popularity and Taobao rush buying coupons!
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